October 23, 1921 (vol. 32, iss. 25) • Page Image 17
…ra way to estmate toe cost o ad- vertising is the cost of one line per million circulation. This is known as the Milline method of revealing to the advertiser exactly what he is buy- ing. "The MacMartin Advertising Agency says: "The Milline of The Chi- cago Daily Tribune, which costs 70 cents for 437,158 circulation, is $1.60: while the milline of the Grand Forks Herald which costs 7 cents for 14,737 circulation is $4.75. Instead of the Chicag...…

















































