August 02, 1991 • Page Image 51
…BUSINESS THE IVIARKETING 111AVEN From WXYZ to Kmart, Barbara Loren's name is a household word. One of those leaders is Kmart Corporation's Joe Antonini. Five years ago, Mr. Anto- nini, then Kmart's newly- promoted chairman, ap- proached Ms. Loren with a challenge — to increase business in the chain's kit- chen/home department. The two met previously, dur- ing Ms. Loren's tenure as retail marketing director for ABC Television, WXYZ, and Scri...…

















































