August 07, 1925 • Page Image 3
…PAGE THEE" _Or Mr. Doyle, Dodge Dealer, Ex-1 plains Meaning of "Good Will" in Business. The United States Supreme Court has defined good will as the disposi- tion of a pleased customer to return to the place where he has been well vested." "Good will is also," explains Mr. Doyle of the Thomas J. Doyle Com- pany, local Dodge Brothers dealer, the disposition of a customer to rec- ommend a satisfactory product to his aeighbors and friends. "It...…

















































