…A dvertising has long used handsome faces and beautiful bodies to help sell a product. Recently, though, a number of print ads have appeared that do more than show a pretty profile. Published in national magazines are ads that use sexuality — either shockingly blatant or provocatively subtle. In a Guess jeans ad, for example, a young woman who looks to be in her teens is slung across a man's shoulder, her hands clenched into tight fists. In a...…
…with sexuality. But they have also become a controversial issue in the advertising industry. Much of the controversy centers on the Obsession ads, which were introduced earlier this year. The ads, strongly sexual in nature, have kept the Calvin Klein name in the headlines. Whether the ads or the ensuing publicity is selling his perfume, no one can say for sure. But Obsession "is now among the top three sellers in every major department store i...…
…Eros so accepting of using women to sell everything. Why is it necessary to use this to sell jeans? We assume it's going to work, but we've tried very few ads based on other assumptions. Why do we not use other types of advertisements?" Benokraitis asks. According to Barbara Corbett, owner and president of Corbett Advertising in Rochester, the product should be the star of the ad. About the provocative ads, Corbett says, "I think they're taki...…
…provocative situation, you get people's attention." Green feels that in some situations a provocative campaign is effective, although he feels that some advertisers have gone too far. The bottom line is, with the rising cost of advertising in every medium, you have to get people's attention," he states. - If sex is one of the things that people respond to, that's why it's used in advertising." Indeed, sexy women have often been used to sell pr...…
…115 S. WOODWARD • BIRMINGHAM, MI • 258-1140 …
…k‘ " Downtown Birmingham • 540-4622 Renaissance Center, Detroit • 259-022 Certified Gemologists, Members American Gem Society. August 1986 33 …
…BY RHONDA COHEN rom the struggle-to- survive tempo uptown in Harlem to the trend- setting pulse of the Lower East Side, New York has become a backdrop where new and established designers are creating their collections. This season brings forth a new wave of ideas, and a fresh ap- proach to fashion. According to the avant garde paper The East Village Eye, reporter Lawrence Chua sees New York's flavor and fever as F …
…Bracelet and matching earrings (on facing page) by jewelry designer Mario Salvucchi, who likes to work in silver. Bradford C. Moody designed this couture dress for Jill Revson, the Revlon heiress, who models it. …
…New York key factors in shaping the future of design. "The archetypes of New York represent a cohesive style that is characterized by its sen- suality, elegance and, most im- portant, its will to survive. The collage that is New York has a peculiar sense of beauty and sexuality which defies categorization but it is instantly recognizable," Chua says. "Paris may well be the capital of the fashion world, but New York City is the center of all s...…
…filling a gap between super trendy clothes and too classical. You can get classical clothes that are boring," says David. "We have classical clothes that are not garish, but the cuts definitely give the woman that edge." New designers, of clothes and accessories, are making their marks on the fashion scene. Their names may be unfamiliar now, but are likely to be "household words" in the future. Marc Jacobs, Andre Walker, Isabel Toledo, Tony Ve...…
…FASHIONS We're Bigger Better than Come visit our completely remote and expanded store Sys L1IimitWa, a, • CLOTH WO Eve mg lingerie to casual to evening wear with a fit and style that helps you look and feel your best . . . Gift Certificates Layaways and Alterations Available. S. Lathrup Village, Michigan 48076 •(313 •Nokor., .\ r 1:111LIMIT 38 Jewish News Daily 10-6 Thurs. 10-9 Saturday 10-5 …
…Designer Profile Berek nter the world of Berek handknit sweaters and sportswear, and you've entered a land of storybook vision 101 Dalmatians, carousel rides, Little Red Riding Hood, and football games. Lisa Nichols, designer of Berek for the past two years, takes a whimsical view of everyday life. Each sweater tells its own story in an array of vibrant col- ors. A St. Moritz sweater has figures skiing through snow- Wool football sweater ($...…
…continental couture The Grace of \Maiiii The Class of Par is BY BARBARA PASH & CARLA JEAN SCHWARTZ Milan. Two worlds of style with the same news for fall '86. Easy wearability. A silhouette with a round and feminine theme. Graceful shapes, some body-hugging and others softly flaring. The mood: simple, pure and elegant. The favorite daytime fabric is a knit, from cashmere to wool jersey. Knits have a universal appeal with their light weight ...…
…• ,•, ••••, August 1986 41 …
…Karl Lagerfeld, designing for Chloe, presented three variations on a sportswear theme. Grey emerged as "the" color this fall. 42 Jewish News accents of purple and red. As always, black, winter white, ivory and earth-tones are present. The latest prints are jungle inspired. Leopard spots and zebra stripes are new. From sportswear to accessories, the animal kingdom rules. And the details. Miscellan- eous, like the continuing im- portance of s...…
…shapes with classic Chanel touches like special gold but- tons and luxuriously quilted lin- ings. Some of the Chanel classics were inspired by English country tweeds. He drew attention to the waist with such features as peplums on jackets and his military cadet suits, which teamed tight-fitting gold-buttoned jackets or flared riding coats with slim trousers. Lagerfeld favored long "cossack" overcoats, military looking in black with gold but- t...…
…fi Paris EXPOSE YOURSELF to the absolute best in Italian, French and German sportswear and clothing. 6789 Orchard lake Rd. South of Maple Rd. West Bloomfield on the Boardwalk 851-8171 44 Jewish News Gauntlet gloves continued the outfit. Hair was the new accessory, with long swatches attached to head- bands. From Thierry Mugler. For evening, a silvery jumpsuit, accented by silver accessories, from Thierry Mugler. up in high heeled ...…
…• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The Best American and European Collections Have arrived For Fall Basile Genny Versace Bernard Perris Ferre Fendi Karl Lagerfeld • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • ...…
…ll Hunters Square Farmington Hills 855-5055 Bloomfield Plaza Birmingham 851-9390 Open to serve you Monday through Saturday 46 Jewish News …
…annuall SAVE 40% You are cordially invited to see our exciting new Fall Fur Collection at a SAVINGS OF 40%. This year we have spent a lot of time in Canada selecting the finest line of long hair furs such as Beaver, Raccoon, Coyote, Opossum, Stone Marten and Fox jackets and coats. Ur sail NATURAL SILVER FOX These Canadian Furs are being offered at SAVINGS you have always dreamed of. 4 We also have a large selection of MINK COATS from ...…
…Fall '86: Soft, Simple and Sophisticated BY CARLA JEAN SCHWARTZ illr he key words for fall and winter are soft, simple and sophisticated. Clothes gently drape the body in a feminine style. There's varied proportions — long or short — in dresses, coats, and skirts. While the fabrics are luxurious and dramatic, the overall mood is simple yet elegant. According to Linda Dresner, of Linda Dresner in Somerset Mall and Park Ave. N.Y., "The clothes...…
…wv.040 „„.„„,,,„ ' …
…Natural fabrics and interest- ing texture combinations coun- terbalance the simply tailored lines. Heidi Wingate of Trillium, in Greenspring Station, says, "Luxurious fabrics are big this season. In day clothes, suede and leather, cashmere, merino knit, wool jersey. In dressy clothes, silk charmeuse and silk jacquard, cut velvet, gold lame." For day clothes, traditional fall colors prevail — black, grey, navy, burgundy, brown tones, winter whi...…
…belted; some have peplums. Suits mix patterns and col- ors. Diane Lee mentions one suit that has a checked jacket, a plaid skirt and a print blouse, all in the same colors. Another suit has a grey flannel skirt and yellow flannel jacket with grey piping. A third has an ultrasuede jacket "in bright, luscious colors like fuchsia and red," she says, a tweed skirt and a print blouse. Separates continue to be the mainstay of women's ward- robes. Th...…
…proportion, skirts may be full or slim, wrapped or pleated, but always in the long length. "Pleated skirts, in wool or knit, are dynamite," says Stein. "Also, circle skirts, swingy skirts — any skirt that `moves.' " In fashion today, though, there is something for everyone, which means that plenty of short skirt (and dress, too) styles are available for women who prefer them. Gleaming smooth leather and supple suede are more popular than ever...…
…H KEY ELEMENTS OF THE MOMENT... igh-impact imports.. . Highlights include: An incredible four-ply cashmere ribbed tunic in charcoal by Malo-Tricot. Enenne Brunel's just "for the fun of it" coats . . . JPG pour Bogy's figure-flattering pieces with impeccable french accents . . . And stand-out separates by Matisse and Seeler. N ight news .. . Easy, separates can provide all the options you need. Designer favorites: Andre Van Pie...…
…Eros 1,1111Y MADONNA Dress available end of September FOR THE MOST BEAUTIFUL TIME OF YOUR LIFE 325 South Woodward (corner Brown) Birmingham 642-1510 Call for Fall/Winter Fashion Catalog 54 Jewish News working here, in America. Here, women can't wear bras on television (ads) without wearing leotards under them. My first reaction is that this is very risque for American advertising. It may be a bit too much to see a woman barebreasted. (...…
…Only advertisements sell fantasies geared toward different socio-economic groups. For example, a watch in Family Circle will be advertised in a much different manner than one shown in Harpers Bazaar. Banes stresses that when an art director is shooting an ad, he certainly doesn't look to see if the woman's head is cut off or if her eyes are downcast. Rather, he is looking at the whole picture to judge what is a esthetically pleasing. In effec...…
…Evening Glamour BY CARLA JEAN SCHWARTZ Understated elegance is the newest look for evening clothes. The styles are subdued and glamorous. Fabrics shine and shimmer with soft velvets and metallics. The clothes gently drape the body. GaudY? No. Opulent? Yes. Luxurious? In many ways. Whether it's a bar mitzvah, wedding, or community gala, our Detroiters look splendid in evening clothes. We've asked some members of the community to model the new...…
…_ - - 7 :4 o f .,,.. ' .s. 4/1,Adrial —.- ,, ,, 7 „--,,, , , , -Ott .( ..4t1,,, • A .411 , i 7- ha.4 Aw'/ ": 41( o rirAvoiso._ ■ 4`0,,,W-Vee `01"'".04'''Ve411104111410001164 — tt.WQ,t,t, -44iimemelEdir 5,103,,ft.r******Wfgetits • . • •-• …
…Susie Gordon, Front: graduate stu- dent at the University of Michigan, models a deep, green velvet dress with striking bronze cummerbund. Available at Hudson's, Northland, in October. Paula Shipper, Back: a special education teacher, models a two- piece velvet and gold lame ensem- ble. The gold lame blouse has full sleeves, high neck, and miniature ac- cordian pleats. The black velvet skirt is mid-calf length. Available at Naomi's. 4;: i Ara...…
…Arlene Agree, a fitness instructor at the Jewish Community Center, and her husband Rick, are dressed for an elegant affair. Arlene is wearing a dramatic blouson top over a trumpet skirt. The white, cut - velvet outfit shimmers with silver. Available at Ray & Ida, Southfield. Rick's classic black tuxedo with red bow tie and cummerbund is from Kosins, Southfield. August 1986 59 …
…Jo Kessler, chairman of the board of the Institute of Music and Dance, and past president of the Women's Association of the Detroit Symphony Orchestra, models a three-piece St. John Knit, with marabou trim. Available at Saks Fifth Avenue, Trov. 60 Jewish News …
…I • Taking Care Of Leather & Suede rr reat leather and suede 1 clothing like fur, to keep it clean and long lasting. Leather and suede garments should be allowed to "breathe," which means not jamming them into a crowded closet and not stor- ing in plastic for a long period of time. Leather and suede garments should be kept in a roomy closet. Cover only the shoulders of a coat or jacket, to keep the dust off, with either an old sheet or a pa...…
…A 30400 Telegraph • Suite 134 • Birmingham, Michigan • 642-5575 …
…August 1986 63 …
…The Rolex Lady-Datejust Chronometer. Available in 18kt. gold, with matching President bracelet. Self-winding and pressure-proof down to 165 feet in its seamless Oyster case. 528 North Woodward • Birmingham (4 Blocks North of Maple) Mon.-Fri. 9:30-6:00 Sat. until 5:00 642-2650 Major Credit Cards Welcome 64 Jewish News …
…, RWEGIAN BLU OX JKTS, $289.0 NA AL & DYED MINK JKTS. $499.0 NAVRAL RED FOX JKTS. $699. NAT-URAL & DYED MINK COATS $1 , 79 Elegance & Pyle Wruher & Kozin Furs West Side 189 Townsend BIRMINGHAM 31952 Gratiot East Side at Masonic ROSEVILLE 642-3775 294-3223 August 1986 65 …
…, OP marks for Icids' clothes BY ELLYCE FIELD Multi-color "Dance School" screen print top ($15), stirrup pants and flannel shirt ($15 each). On little sister, lavender/white striped pants ($13), lavender car- digan with hat emblem from Buster Brown. …
…IC lothes this fall were designed with kids in mind. They're comfortable, colorful, oversized and fun! Fleece (that's shop talk for sweatshirts) will be the hottest item this fall for boys and girls. In fact, Shirley Davis, manager of the boys department at Saks in the Somerset Mall, predicts, "Fleece will be tremendous. It's bound to be our biggest sports wear item. We're getting in outfits in bright colors: reds, oranges and yellows." Marc ...…
…we're selling cord pants with elastic waists." For boys' back to school shoes, Tom Schey, owner of Hansel & Gretel Shoe Store in West Bloomfield and Hansel 'N Gretel Shoppe in Birmingham, says, "The percentage of sneakers worn instead of school shoes has increased dramatically. This fall's biggest shoe will continue to be the Reebok soft garment leather with ties. In fact, we will be selling boys' aerobic shoes in black and grey. Now kids can ...…
…Shoes for Tots and Teens in La Mirage, predicts that the high-top, soft leather gym shoe will continue to be the most popular way to finish off this layered look. Don't underestimate the sophisticated baby. Fleece is in for babies, too. Loretta Globerson, owner of Baby and Me in Southfield, explains, "Our babies become little people right away because today's new mothers want to dress their babies right from the beginning." At the Waiting Game...…
…3rd Anniversary Sale To thank our customers for making our third year a success... We're giving away a One Karat Diamond and 40% OFF everything in stock* . *Excluding loose stones, watches, labor charges, and layaways. brute m. weiss One of a Kind Custom Designed Jewelry 26325 Twelve Mile Rd. Southfield, Michigan 48034 1st Prize — One Karat Diamond 2nd Prize — Man or Woman's 14 K Gold Ring 3rd Prize — Man or Woman's 14K Gold Bracelet E...…
…"the ultimate in exotic leather accessories .. . handbags, belts & small leather accessories ■ 44.'lw 29555 northwestern hwy. • southfield mi • >5 (313) 352 5616 - August 1986 71 …
…". ..,,,I - ---'-- -- 7-:' -'•-. .-: - --- "-- ? - ' :.:::::.:: j-g:;,:i.:--:: -: ', f WW: - a•-: :: :.;-:.:, . '.K:.. ----... .. :: .---. :-., -------:' ---- -,-- -:- i ,-,- :-- ---- -:--- . - .:.3. $ '-'. . ., . . . .: -. ` . ,: . _ " - :", : -: " =. . : . : : :-.,.:-.,., . ■-■ --.......„..„.._,....„.. ."- ----- •-- - --1._ --:::.. --.-:- -"'• .- ..,,,. • „:*:-::::::::;:-::. "--- -„,„. "-,,,--...,_ „. -----:-::-', -- ...…
…• • Our Israeli West Bloomfield Designer Sewing Success BY CARLA JEAN SCHWARTZ N ili Katz is full of surprises. After a visit to Israel eight years ago, she came home to Detroit with extra baggage. She opened up the new suitcase for her husband and out fell a pile of knitted sweaters in luxurious styles and fabrics. "Where did you get those?" asked her husband. "I made them, and I'm going into business," she replied. Surprisingly, she mar...…
….' , .< u,,,,, „ *.ke:$: „ t4st.4.$;;;;:, • *\ ` ' e sItt„ , •y, 74 Jewish News ' 4't„ …
…1 0- 9; Sat. 9- 6; Su n. 1 2- 5 O ti • skk'\ ‘.** \k\,,0•* ■ •.•• •.• • • • • Ch ti • \ \kft, „.., , k;*. •', HZ ■ y , . sk\kftw • •• •'•• • • ss•OW-,* August 1986 75 …
…\\\ \\ \ \ \ N\ There ' s S thin Around Every Corner sk‘W\X-101.\.. NV.V.M‘,VA,Mkr,‘,‘V: \\\‘‘. \X‘X X\ Riverside Dr. 17 shops & restaurants s\X"%,%Ix N‘WII:X‘MMX‘k-Vlak.1. , Pitt & Ferry Sts. 12 shops & restaurants Chatham St. 19 shops & restaurants xkwommam vatkVt• smMs - ‘x' 4 University Ave. 19 shops & restaurants nts ‘k\Wkk., .\\\ :\‘‘ ` s t„ \‘‘,.„. • %, \ k. ‘,.‘` s. • .• SW, Park St. 16 shops & restaurants Wyandotte...…
…le s Dress 413or t swea r S h o p 294 Ouellette Ave. at University • Downtown Windsor • 1-519-252-7731 AN OPEN INVITATION FOR THE FASHION-CONSCIOUS WOMAN TO SHOP AT MAGGIES IN WINDSOR 1. Fantastic selection of fall sportswear, dresses, coats and accessories of an international flavour for the con- temporary lady, sizes 4-14. 2. Courteous, knowledgeable and professional staff and management willing to cater to your fashion needs. 3. The...…
