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September 06, 1986 - Image 28

Resource type:
The Detroit Jewish News, 1986-09-06

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dvertising has long
used handsome
faces and beautiful
bodies to help sell a
product. Recently, though, a
number of print ads have
appeared that do more than show
a pretty profile. Published in
national magazines are ads that
use sexuality — either shockingly
blatant or provocatively subtle.
In a Guess jeans ad, for
example, a young woman who
looks to be in her teens is slung
across a man's shoulder, her
hands clenched into tight fists. In
an ad for Calvin Klein's fragrance,
Obsession, several nude bodies
are entwined, with various parts
of their anatomy exposed.
These and similar ads take
advantage of the new marketing
strategy that incorporates nudity



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