January 07, 2000 • Page Image 63
…call it," says George Moschis, director of the Center for Mature Consumer Studies in Atlanta, Ga. Seventy-eight million boomers are on the horizon, the oldest just beginning to taste grandparent- hood. According to American Demographics magazine, half of the 45 to 59 year olds are already grandparents, as are 80 percent of those folks who are 60+. That means there are some 60 million grandparents today. With grandparents spending $505 yearly o...…

















































