April 25, 2003 • Page Image 61
…0% FOR 60 MONTHS! hensive business plan, identify "super- star people" to work with you, look to non-capital-intensive business oppor- tunities and "work financial relation- ships, even before you ever ask for money." With finances in mind, Richard says inadequate funding often trips up new business owners. "You have to appreci- ate that things are going to be more expensive than anticipated ... and that your revenue might not be as. much as ...…

















































