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December 03, 1936 - Image 7

Resource type:
Text
Publication:
The Michigan Daily, 1936-12-03

Disclaimer: Computer generated plain text may have errors. Read more about this.

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CHRISTMAS
FASHION
SUPPLEMENT

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SECTION II

VOL. XLVII No. 57 ANN ARBOR, MICHIGAN, THURSDAY, DEC. 3, 1936

PRICE FIVE CENTS

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GIFTS AND FASHION HINTS

OFFERED

FOR

CH RISTMAS

AND

HOLIDAY

SEASON

Advance reports indicate that the
Yuletido Season this December will
probably be the most pleasant in
many years. Greater numbers of
balls and parties are being planned
and all sort of entertainments are
already being arranged by local host-
esses to add to the festivities atten-
dant upon the Christmas season. The
rresence in our midst of many lead-
ing young gentlemen and ladies from
universities away from home will is
providing added impetus to the plans
bcing made. Local stores report larger
and more varied assortments of all
types of gifts and many new and in-
teresting novelties and gadgets as
well as smart and useful presents
will be available. As usual, most of
the storekeepers are already plead-
ing "DO YOUR CHRISTMAS SHOP-
PING EARLY" and the shopper with

and, of course, the early comers will
be able to make the best selection.
Late shopping, in addition to being
highly inconvenient, is often highly
unsatisfactory, as the full array of
the special Christmas stocks which
the stores display are much depleted
as Christmas day draws near. On
the following pages, we have gotten
together a carefully selected group
of Christmas presents for both men
and women. Among them will be
found suitable gifts for almost every
pocketbook, and all are acceptable
presents in good, taste. In assem-
bling them, we have tried to avoid
the type of gift which nobody wants,
but which is often received at Christ-
mas time. During this season, a great
many useless novelties are produced
and they are often purchased by
tired shoppers in the hope that they

Christmas will do well to scan these
pages before making the rounds of
the stores. To gentlemen shoppers
we say: be sure you know the scent
she prefers if you plan buying per-
fume, and make sure you know the
color she prefers if you plan buying
powder or lipstick. To lady shoppers
we say: be sure you know the brand
he prefers if you plan buying tobacco;
and to both: be certain of the proper
size if you are getting gloves, hose, or
slippers.
For many months now -foreign buy-
ers have ransacked the four corners
of she earth for interesting and use-
ful things which make smart Christ-
mas presents. The products of their
labors are now assembled and mod-
ern distribution facilities and excel-
lent merchandising methodo have
made it possible to bring the cream

to the great cities to make their
Christmas purchases, as it is possible
to find an excellent selection right at
home.
Making a Christmas list may seem
a bit old fashioned, but it is a very
practical idea. Shopping in a hap-
hazard manner often produces dis-
astrous results. In the first place.
you might get two gifts for the same
person and completely forget some-
one else. Another bad method is buy-
ing things from time to time that
seem attractive in the hope that they
will prove appropriate presents for
someone when Christmas Day comes
around. This usually results in no-
body being pleased. The best method
is to try to select a gift that will ful-
fill a definite need of a person for
whom it is intended, for that is ex-
pressly the sort of thing that the re-

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