TE MICHIGAN DAILY
FROM HUMBLE BEGINNING:
University Medical Center Continues To Grow
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Introducing
University Medical Center, a
huge and diverse, yet closely inte-
grated complex of medical serv-
ices and facilities, is today, one of.
the largest and most completely.
equipped medical centers in the
nation.
The Center, which today covers
an expanse of 40 acres; and occu-
pies eight buildings, is a 50-mil-
lion-dollar complex of' hospital
services, research projects and
educational facilities.
The Medical Center, enjoying a
national reputation for. size and.
efficiency, expanded from veiy
humble beginnings in 1869. A large
number of new buildings and as-
sorted facilities erected in recent
years have lept the growth pro-
ceeding at a very rapid rate.
At its founding in 1869, Univer-
sity Hospital was the first univer-
sity-owned hospital in the world.
The mammoth operation known
today began; with the expenditure
of $582 to convert a faculty resi-
dence.
The first hospital had space for
only 20 patients; and lacked oper-
ating rooms and clinical labora-
tories.
Today, 'U' Hospital's 1,100 pa-
tients are cared for by 3,000 staff
members, consume 'most of the
4,500 meals prepared daily in the
huge new kitchen, or undergo one
of the 38 surgical operations per-
formed here every day.
Grows Steadily
Since its founding in 1869, the
medical center has grown slowly
but steadily. The Main Hospital
was authorized in 1917, completed
in 1925, and added two floors in
1929.
To help meet the public's grow-
ing medical needs with more speed
and efficiency, the University
opened the Outpatient Building in
1953. This unit, equipped with an
emergency suite, laboratories, doc-
tors' offices, and modern X-ray
equipment, handles' approximately
1,000 patients daily.
Research Aided
The University's huge and
varied research program was given
a boost in 1953 with the opening
of the Kresge Medical Research
Building, which provides facili-
ties for a large number of medical
research projects. The seventh
floor of this building houses the
animal operating rooms, where
new techniques in cardiac surgery
are developed and tried out on
dogs.
In 1955, to help meet another
great need, the Children's Hospi-
tal Psychiatric Unit was dedicat-
ed. This unit provides care and
treatment of up to 75 mentally
disturbed children, and supple-
ments the older, overtaxed Neuro-
psychiatric Institute.
A GreatBookstore
Psychologist Reaffirms
Faith in U.S. Consumer
r,,
Faith in the American con-
sumer's ability and desire to un-
derstand the workings of the
nation's economy was reaffirmed
this month by a University psy-
chologist.
Prof. George Katona of the psy-
chology department said "The
damage brought about by the
current recession is not irrepar-
able because the American con-
sumers are overwhelmingly sane."
In a speech delivered to the
American Psychological Associa-
tion noted that American con-
sumers do nbt alternate between
exuberant optimism and deep de-
spair, but rather "think that trees
do not grow to heaven when times
are good and ... search for good
signs when most of the news is
unfavorable."
Prof. Katona, who is also pro-
gram director of the University's
Survey Research Center, claimed
that "while consumer thinking is
not fully logical, and frequent
repetition influences consumer
choice . . . on the whole, the
broad middle-income groups have
been found to have a concise and
meaningful picture of the work-
ings of the economy."
MICHIGAN NEWCOMERS soon discover the resources
of State Street include one of the mid-west's largest and
best book stores, Bob Marshall's Book Shop at 211 South
State Street across from Lane Hall.
Bob Marshall's compares favorably with the best book
stores of New York, Boston, and Chicago.
Here's why.
C-Ted
STANDARD SERVICE
1220 South University - corner Forest
Open 7:30 A.M.-10P.M. Phone NO8-9168
"SERVICE IS OUR BUSINESS"
* Best Tire buys in town
f Atlas Batteries and Accessories
V Mechanic on duty for Complete
Automobile Servicing
s Road Service
You expect, More from STANDARD
and you GET IT1
UNIVERSITY MEDICAL CENTER-The main hospital, constructed in 1925, is now almost completely
surrounded by newer units of the huge University Medical Center. At the far left is the Kresge
Medical Research Building (1953); at the rear, the Children's Psychiatric Hospital (1955); and to
the extreme right is the Out-Patient Clinic (1953). The most recent additions to this closely
integrated complex of medical facilities are the School of Nursing, the Pathology Building, and the
Medical Science Building, which connect with the Hospital by a ramp at the center. The Medical.
Science structure houses departments of biological chemistry, and pharmacology, along with the
-medical school executive offices.
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* MORE BOOKS - more individual titles from which to
choose than any other store in middle-USA.
9 BETTER BOOKS - a carefully-selected and discriminat-
ing stock of the good and great books of this and all the past
centuries of publishing, representing most fields of man's
search for knowledge and self-expression.
* MORE PAPER-BOUNDS - at Bob Marhall's you'll find one
of the largest selections of quality paper-backs anywhere
... plus a huge selection of low-priced paper books.
* MORE BARGAINS - there is always a sale at Bob Mar-
shall's. Usually the sale is of considerable proportions (as
it is right now) with.several thousand different titles on sale
table display. These sale tables are loaded with the cream
of currently-available offerings of publisher's' overstocks
and remainders, all marked way down. The sale tables at
Bob Marshall's change rapidly with new stock added every
week of the year.
* MORE USED BOOKS - our South Wall is a good used book
shop in itself, a shop within a shop. All the used titles at Bob
Marshall's are modestly-priced. The original price is listed
also. If the title is out-of-print that information is furnished
too.
* MORE BROWSING -browsing is an integral and natural
part of the bookish atmosphere at Bob Marshall's. Corrifort-
able chairs, lots of room, and a lack of high-pressure (or
even low-pressure) selling tactics back up this invitation.
You are always welcome, even during the so-called text-
book rush, to come browsing here. You will never be made
uncomfortable or out-of-place if you do not choose to buy
.. assuming ypu can resist the blandishments and tempta-
tions of a fabulous stock. It is not an overstatement to sug-
gets that browsing at Bob Marshall' is ap essential part of
your university experience.
enjoy relaxing moments
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at the, MUSIC CENTER
the
discrimiaing
choice for
* RECORDS
Largest stocks of classicol, semi-clossical, popular,
jazz, folk music, others-separate departments--
listening booths- courteous, well-informed attend-
ants. E
Pilot, Magnavox, Columbia, Stromberg-carlson,
others, $34.95 and up.
* HI-Fl COMPONENTS
Fisher, Pilot, Scott, Altec-Lansing, Electrovoice,
Rek-O-Kut -- Audiophile prices - Stereophonic
listening room.
* TELEVISION
Magnavox, R.C.A. Victor, Philco, $129.95 and up.
* RADIOS
Magnavox, Zenith, R.C4A.Victor, Emerson, Tele-
funken, $19.95 and up.
* TAPE RECORDERS
Revere, Norelco, Roberts, Ferrograph, Webcor,
Crescent-stereo and conventional-Imported and
Domestic-$79.95 and up.
* DIAMOND NEEDLES
Installed free, choose from most complete stock
in town, $9.95 and up-Sapphires, $1.50 and up.
0 SERVICING
of, radios, high-fidelity equipment, television -"
complete facilities-experienced, qualified per-
sonnel.
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HUNDREDS OF STUDENTS ore now r'eolizing savings of up to 121/% on al records
through the new Music Center Record Club purchase plan! You will be given $1.00
off on one $3.98 record of your choice, and there are NO CONTINUING OBLIGA-
TIONS! When you have purchased nine records, you will be given a tenth record FREE
OF CHARGE. Choose always from Ann Arbor's most complete record stocks. Stop
in soon and ask for your Music Center Record Club card. Charge accounts are avail-
able. You're always. welcome here for listening and just plain browsing, too!
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e MORE.HOURS-for' your convenience and especially for
your browsing pleasure, Bob Marshall's is open six days of
every week from 9 A.M. to 10 P.M. Closed Sundays.
* MORE SERVICES - our staff is a full-time, professional
staff of experienced book people whose competence is ac-
companied by an almost "missionary" zeal for good books.
We can obtain any book you want regardless of the coun-
try of origin, whether in print, or out-of-print. Gift-wrapping
and/or wrapping-for-mailing at no charge.
9 LESS ETC. - because this is a book store, believing in the
eff icacy and the viability'of the World of books, you will find
no supplies, no sweat shirts, no mish-mash ... nothing but
books plus a few accessories like book plates and art prints.
A GREAT GENERAL BOOK STORE
SERVING THE 'UNIVERSITY COMMUNITY
-BOB MARSHALL'S
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BooK SHOP
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