TAE MICHIGAN DAILY
Women office workers do not
like to be told how to do their jobs,
a University research project indi-
This conclusion was one in a
paper delivered at the American
Psychological Associationt meeting
in August. It was prepared by Jay
Jackson and Howard Rosenfeld of
the University Research Center for
Experienced employees may tend
to view talk about their work with
their supervisors as a sign their
own performances are noteup to
par. New employees may welcome
such informative chats, however.
Long-service workers are also
more sensitive to close supervision
of their work. If they feel their
supervisor does not "socialize" with
them and watches their work
closely, their motivation to per-
form well is sharply reduced, the
Motivation to perform well de-
pends only on how workers in-
terpret their supervision.
SEEKS MASS AUDIENCE:
Magazine To Feature World Culture
NEW YORK OP)-The brightest
red covered magazine. that ever
put your eye out gets off to an
exciting start this weekend with
the printing of almost a quarter
million copies of the first issue:
Horizon, Volume I, Number 1
It's a twin.
Four years ago publisher James
Parton brought out American
Heritage, its pages devoted to
American history. Horizon re-
sembles it in having no adver-
tising and in appearing between
hard covers. But its field is general,
culture past and present around
In a day when even some es-
tablished magazines have to
scratch hard for subscribers and
when new ventures are rare and
risky, Parton, an intent and per-
suasive fellow with a firm belief
in a possible Renaissance U.S.A.,
"We are relying on the enor-
mous cultural outreaching of
Americans"-and he cites figures
on the increased numbers of mu-
seums, orchestras and opera com-
panies, and their constantly grow-
He might also be relying on the
TO THE STUDENTS OF THE
UNIVERSITY OF MICHIGAN
...new culture magazine
phenomenal success of Heritage.
It began with a 100,000-edition
and now reports more than 300,000
subscribers. Besides, he and his
editors are experienced at angling
for a mass audience with reading
matter of a quality supposed to
sail over mass audiences' heads.
Editor Joseph J. Thorndike, Jr.,
Elected to Posts
Several members associated with
the University's zoology depart-
ment have been elected to office in
various professional societies at
recent meetings of the American
Institute of Biological Sciences.
Prof. George H. Lauff was
elected secretary-treasurer of the
American Society of Limnology
and Oceanography. Prof. Reeve.
Bailey will serve as president, of
the American Society of Ichthy-
ologists and Herpetologists in
1958-59. Prof. Norman Hartweg is
president-elect for 1959-60.
The Society awarded a special
prize to Richard.Etheridge, a
graduate student in the depart-
ment, for the best student paper
presented at the meeting. Prof.
Frederick Smith was elected to the
editorial board of Ecology, a jour-
nal published by the Ecology So-
ciety of America.
Prof. A. M. Elliott was invited
to give the past president's ad-
dress at a luncheon meeting of'
the Society of Protozoologists.
says Parton, has been urging on
him for some time "a better guide
than now exists in America" to
cultural activities as a whole, or
in Parton's words, "to mankind's
whole creative accomplishment."
There will be no business, finance,
sports, book or drama reviews, and
no regular columns.
"We only want to help the hun-
gry mind. We want to stir up con-
troversy, but we have no ax to
The first issue, he feels is even
a bit closer .to the ultimate idea
of what Horizon will' become than
the first issue of Heritage. It has
152 pages, 54 pictures in color, 135,
more in black and white. Among,
contributors this time are H. R.
Trevor-Roper, Freya Stark, Irving
Stone, Igor Stravinsky, Marquis:
W. Childs, managing editor Wil-
liam Harlan Hale, advisory board
chairman Gilbert Highet, and Oli-
ver Jensen of Highet's board.
A Great Variety
How could they get together 20
articles when writers didn't even
know the magazine existed for
them to contribute to?
"We got some from books. One
came in cold and we took it at:
once. About three-quarters were-
solicited. It was the editor's job,"
There is a great variety of
material in this issue, cultural,'
feature stories, odds and ends of
all sorts-how to travel by balloon
and how by wheel, photos illus-"
trating the Genesis account of the
creation, why climb a mountain,
the Dutch Republic in its heyday,
who likes what kind of art, what's
wrong with the "beat generation."
This "magazine of the arts" will
be published every two months,
$3.95 per copy or $18 a year.
The public health school has
been awarded a $142,000 grant by
the National Mental Health Insti-
tute, it was announced recently.
Prof. Waldo A. Getting, of the
"school, explained that the grant
will be used for improving mental
health teaching and research.'
A scientific understanding of
community living can contribute
to the solution of important social
problems, a University psychology
professor declared recently.
Director Dorwin Cartwright of
the University Research Center for
Group Dynamics declared that
"important segments of American
society are seeking better ways of
social management." He delivered
the Kurt Lewin Memorial Award
Lecture of the Society for Psycho-
logical Studies of Social Issues.
"There has been, and there still
remains, an intense hunger for
better social practices," he said.
"American society has been ready
enough to grasp at new ideas and
techniques of social management,
but it has been much less ready to
give the kind of support required
for the attainment of a scientific
understanding upon which sound
management can be built."
May Become Fads
Prof. Cartwright explained that
"any doctrine or social practice,
be it 'group dynamics,' 'together-
ness,' 'scientific management,'
'great books,' 'integration through
legal compulsion,' or what have
you, will suffer the fate of all fads
if it is not based on a better
scientific understanding of society
than is now available and if it is
not carried out in intimate con-
tact with on-goingresearch.
"The really important contri-
bution of social research comes
from what is learned by a pene-
trating and persistent program of
research, in which theorizing goes
'partly ahead' of data gathering,
on the dynamic nature of social
phenomena, not from a quick and
isolated attack upon. a current'
difficulty of a particular segment
of society," he continued.
Must Develop Knowledge
"If we ,want to live recklessly,
we must continue to advance our
scientific understanding of society,
but in addition we must develop
the knowledge and social organi-
zation necessary for a professional
approach to invention and devel-
opment research in the world of
social management," he concluded.
We welcome the Old Students and
invite the New Students to our store,
located just North of Main Campus.
717 N. University - near Hill Auditorium
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