May 30, 1997 • Page Image 101
…I alking about the advertis- ing business with James August of Stone, August, Baker & Co. is somewhat akin to taking a course in Ad- vertising 101 from a guru. That's especially true if you ask Mr. Au- gust how the advertising agency business has changed. "Advertising itself is still the idea of trying to use mass corn- munications to sell products or services or ideas," he said. "By its nature, it is a constantly evolving kind of craft. "The...…















































