April 27, 2023 (vol. 174, iss. 20) • Page Image 55
…APRIL 27 • 2023 | 59 have made it more difficult for small invitation and printing businesses to stay afloat, but Ishbia says the customer service that businesses like hers can offer keep customers coming back time and time again. “Customer service is critical,” she explains. “I don’t care if people are ordering 10 invitations for a 2-year-old’s birthday party, or they’re spending $5,000 on wedding invitations. I want them to b...…

















































