November 21, 1997 • Page Image 77
…studying singles groups and dating ser- ices nine years ago with the theory that businesses aren't the only ones utilizing marketing techniques. Given today's climate where work comes first and marriage is put off until much later, Ahuvia says a grow- ing number of people are forced to actively "market" themselves through an organized group if they hope to ever meet someone. ,-' "In the '50s and '60s, high school and college were the big datin...…

















































