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September 14, 2023 - Image 70

Resource type:
Text
Publication:
The Detroit Jewish News, 2023-09-14

Disclaimer: Computer generated plain text may have errors. Read more about this.

68 | SEPTEMBER 14 • 2023

J

ill Kasle, founder of sweets pop-up
Bombshell Treat Bar, always had
big dreams for her gourmet ice
cream business that she runs alongside
her husband, Matt Kasle.
Dipped in a variety of flavors of
Belgian chocolate and rolled in toppings
like pretzels and Pop-Rocks, the over-
the-top ice cream bars are now getting a
permanent home.
Construction has started on
Bombshell Treat Bar’s first brick-and-
mortar store, which is
eyeing a

fall opening in downtown Berkley on
Coolidge Road between 12 Mile Road
and Catalpa Drive.
The 2,200-square-foot space, which
is being designed by McIntosh Poris
Associates, will blend fun and bubbly
colors with a sleek and modern look.
“Bombshell’s branding is very
colorful,” Jill Kasle, 49, of Birmingham
and a Temple Beth El member, explains.
“I’m always trying to elicit positive
responses from our customers, and I
feel that our storefront will be no
different.”
Laurie Hughet-Hiller,
principal of McIntosh
Poris Associates, says,
“We worked closely with
the team at Bombshell
Treat Bar to bring their
vision of a nostalgic
yet modern treat shop
to life. The result is a
‘bomb-and-shell’ scheme
that blends traditional with
contemporary design elements,
providing guests with a dynamic

experience and a whimsical aesthetic.”

SWEET TOOTH SATISFACTION
Initially building the business on
catering events and contactless delivery
during the COVID-19 pandemic,
Bombshell Treat Bar has grown since its
2020 launch to serve treats at the Detroit
Symphony Orchestra, Ford Piquette
Avenue Plant, University of Michigan
Football Stadium and Neiman Marcus,
among other local landmarks.
Now, fans of trademark treats, such as
the top-selling Sweet & Salty bar (potato
chip ice cream, dark chocolate shell,
crushed potato chips, gooey caramel
drizzle and pink sea salt), will be able to
enjoy the from-scratch creations anytime
instead of seeking out the ice cream bar-
on-wheels.
Yet menu choices at the Bombshell
Treat Bar flagship won’t be limited to
just ice cream bars.
Ice cream cakes, ice cream floats,
homemade marshmallows, ice cream
pints and grab-and-go items will all
make up Bombshell Treat Bar’s extensive

Bombshell Treat Bar eyes fall opening for first Metro Detroit storefront.

Over-The-Top Ice Cream Bars
Get Permanent Berkley Home

ASHLEY ZLATOPOLSKY CONTRIBUTING WRITER

NOSH

The Sweet &
Salty bar

A rendering of the
Bombshell Treat
Bar, slated to open
in the fall

68 | SEPTEMBER 14 • 2023

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