68 | SEPTEMBER 14 • 2023 

J

ill Kasle, founder of sweets pop-up 
Bombshell Treat Bar, always had 
big dreams for her gourmet ice 
cream business that she runs alongside 
her husband, Matt Kasle.
Dipped in a variety of flavors of 
Belgian chocolate and rolled in toppings 
like pretzels and Pop-Rocks, the over-
the-top ice cream bars are now getting a 
permanent home.
Construction has started on 
Bombshell Treat Bar’s first brick-and-
mortar store, which is 
eyeing a 

fall opening in downtown Berkley on 
Coolidge Road between 12 Mile Road 
and Catalpa Drive.
The 2,200-square-foot space, which 
is being designed by McIntosh Poris 
Associates, will blend fun and bubbly 
colors with a sleek and modern look.
“Bombshell’s branding is very 
colorful,” Jill Kasle, 49, of Birmingham 
and a Temple Beth El member, explains. 
“I’m always trying to elicit positive 
responses from our customers, and I 
feel that our storefront will be no 
different.”
Laurie Hughet-Hiller, 
principal of McIntosh 
Poris Associates, says, 
“We worked closely with 
the team at Bombshell 
Treat Bar to bring their 
vision of a nostalgic 
yet modern treat shop 
to life. The result is a 
‘bomb-and-shell’ scheme 
that blends traditional with 
contemporary design elements, 
providing guests with a dynamic 

experience and a whimsical aesthetic.”

SWEET TOOTH SATISFACTION
Initially building the business on 
catering events and contactless delivery 
during the COVID-19 pandemic, 
Bombshell Treat Bar has grown since its 
2020 launch to serve treats at the Detroit 
Symphony Orchestra, Ford Piquette 
Avenue Plant, University of Michigan 
Football Stadium and Neiman Marcus, 
among other local landmarks.
Now, fans of trademark treats, such as 
the top-selling Sweet & Salty bar (potato 
chip ice cream, dark chocolate shell, 
crushed potato chips, gooey caramel 
drizzle and pink sea salt), will be able to 
enjoy the from-scratch creations anytime 
instead of seeking out the ice cream bar-
on-wheels.
Yet menu choices at the Bombshell 
Treat Bar flagship won’t be limited to 
just ice cream bars.
Ice cream cakes, ice cream floats, 
homemade marshmallows, ice cream 
pints and grab-and-go items will all 
make up Bombshell Treat Bar’s extensive 

Bombshell Treat Bar eyes fall opening for first Metro Detroit storefront.

Over-The-Top Ice Cream Bars 
Get Permanent Berkley Home

ASHLEY ZLATOPOLSKY CONTRIBUTING WRITER

NOSH

The Sweet & 
Salty bar

A rendering of the 
Bombshell Treat 
Bar, slated to open 
in the fall

68 | SEPTEMBER 14 • 2023