'OLVERINE
THE SUMMER
MICHIGAN.
ay Afternoons.
Saturdfy,
the signatures
n evidence of
No
nents ex.
...........Managing Editor
'(ORS
John P. Dawson, Jr.
.Hugh W. Hitchcock
..James B. Young
.. Harry B. Grundy
.Virginia V. Tryon
.. .. ....Clement Smith
[TS
wn Eleanor Miller
loan
TAFF
or 374
.......Business Manager
he buys. We are inclined to feel, in fact, that the
absolutely fair proceedure for all concerned would
be for the confectioner to buy and sell by'the pound,
as is done in some localities, instead of by the bulk,
and that local dealers would be doing themselves a
favor if they would see to it that the wholesalers
changed their system of selling.
The total of 14.69 cents Mr. Ray gives as his es-
timate of the cost of one soda. But he recently
made the statement that all of his servings in these
drinks constituted actually only about ten per cent
of his total ice cream business. He also made the
statement that his average selling price on foun-
tain dishes and drinks was 23 cents. Although we,
of course, know nothing whatever of the actual cost
of such items as fancy syrups, dabs of whipped
cream, coverings of marshmallow, and splatterings
of nuts, we are hardly able to see how their cost
could amount to enough to raise the average greatly.
above his 14.69 estimate-yet the mean selling price
is 23 cents., Mr. Ray dispenses sodas for 20 cents.
By his own figures, therefore, he is clearing 5.31
cents on every soda which goes over his counter,
and this amounts to a profit of 26.55 per cent.
.Mr. Ray is running an unusually well kept and
attractive shop, and the cost of maintenance he gives
as one of the principal reasons why he cannot re-
duce his',soda rates. His efforts to keep up a really
high quality establishment', we may say, are com-
mendable indeed. But the shop was equipped and
furnished a year ago; the place itself has been paid
for, we presume; and yet, with the very consider-
able recent reductions in the price of sugar and
perhaps one or two other essentials of the soda busi-
ness, the Betsy Ross continues to maintain war
prices. The' outsider, the patron, might be inclin-
ed again to wonder whether a jewelry store or some
other shop, whose charges are made high by the
very nature 'of its wares, would not fit more natur-
ally into those surroundings.
To the layman, Mr. Ray's argument in favor of
keeping up war prices might be said to look exceed-
ingly unreasonable. We see others come down in
rates, and we might be led to wonder why all can-
not do so. We might almost be led to remark, in
fact, that anyone who cannot do business on the-
same basis as some other merchant, who conducts
the same kind of a shop, ought not to be in that
business at all.
1'.
Djaily Program
August 6
5:30 a. m.-Excursion to Put-in-,
Bay, Lake Erie, under the direction of
the department of geology and geog-
raphy, via Michigan Central to De-
troit "and steamer to Put-in-Bay.
August 8
5 p. m.--Edmond Rostand (in
French)., Assistant Prof. Rene Tala-
mon.
8 p. m.-Functions in High School
Mathematics, Prof. E. R. Hedrick,
University of Missouri.
August 9
5 p. m.-Organization and Supervi-
sion (illustrated), Dean S. A. Courtis,
of Teachers' college, Detroit.
8 p. m.-Junior High School Mathe-
matics, Prof. E. R. Hedrick, Univer-
sity of Missouri.
August 10
5 p. m.-The Conservation of
Health Through Food and Drug In-
spection, Prof. C. C. Glover.
8 p. m.-Concert. Faculty of fthe
University School of Music (Hill aud-
itorium).
August 11
We invite your inspection of our Fall
Woolens--- It pays to order early, before
the rish of Student business starts----
JI KarlMalcolm
604 Eat Liberty Street
E BELIEVE you will find here your ideal of a
bank. And a bank that every year you'll
Elike better
0
T W 0' 0 0L16 E0
S T 0
A '
L $
Both Finds of
Diagtonal Wall'
Farmers & Mechanics
"101-105 SO. MAIN STREET
330 SO.
Member of the Federal Reserve
Don Allen
5 p. m.- The Biceitennial
Smollett, Prof. R. M. Wenley.
8 p. m.-Educational motion
tures.
of
pic-
For Home-Cooked Meals
Take a
KODAK
with You
Photography the Kodak way is less expensive
than you think-and any Kodak is simple to
work-we can readily show you how easy it is.
Autographic Kodaks from $8.oo up
Wlrolvnies $2.00 Up
ZYTADJJYJ 1905
'ES
TRY TUTTLES
sations made
t soda prices
_.
pass-
mat-
alone.
, and
which he
i to serve
3.27 cents
arly, rent
d general
sh. minus
(2) THE CALKINS-FLETCHER COMPANY
On this page is printed an advertisement of the
Calkins-Fletcher company, in which are announced
what are said to be the relative war and peace-time
prices of certain commodities, having to do with the
soda business. In the same "ad" is displayed a state-
ment of the comparative subscription prices and ad
vertising rates of the The ,Wolverine and the Ann'
Arbor Times News, the apparent object being to
show, that soda dealers are not the only ones who
keep their rates at top-notch.
Regarding the statements as to the cost of help
and the like, we can make no definite observations,
because we admittedly have no means at hand of
checking up on the figures given. We feel, how-
ever, that, on the other side, we can justify ourselv-
es, at least in part.
The fact of the matter is that the Calkins-Fletch-
er company, although giving facts, has failed to
go far enough with them, and has omitted at least
one important consideration. At the first of the
season they signed a contract with The Wolverine
to take the smallest amount of advertising during
the summer for which it was possible to contract.
Consequently, they were required to pay a rate of
40 cents, as stated in their advertisement on this,
page.
Advertising rates, however, are commonly based
in part on the amount called for in the contract; it
is a case of the more you take.the cheaper you get it
-per unit. The Calkins-Fletcher company saw fit
to take as small an amount as they .could and to
pay the higher rate, whereas they were offered ad-
vertising for as low as 28 cents, if they would
accept the greater amount of space.
The Wolverine has always been sadly hampered
by its short life. Once each year it comes out under
a new management, and is forced to compete in
rate with a publication which runs year in and year
out, whose rates have become standardized through
long operation, and which does not have to change
managers. For this reason its rates must necessar-
ily be somewhat higher than they would be if the
paper were a year-round, incorporated affair, and
the selling price of the 'sheet goes up as well.
The Calkins-Fletcher company, by attempting to
shift attention to the high rates charged by the pub-
lication which has been making suggestions relative
to the lowering of soda prices, might almost be con-
sidered to have admitted openly that the whole affair
is causing them some perturbation and is, perhaps,
striking rather closer home than is to be desired.
In brief, they might be said to be dragging a herring
across the trail to throw the dogs off the scent. They
feel that our rates are too high; we are of the same
opinion regarding theirs. But incidentally, we are
Sinclined to wonder just how many of their student
patrons are in the habit of reading the Times News,
as compared to those who peruse The Wolverine and
The Daily, and we would be interested in seeing
figures which would indicate just what percentage
of their patrons does not come from the body of
students and faculty members.
On Maynard Street, 1-2 B lock South
of Majestc Theatre
TYPEWRITER
buys a brandi
50new Corona
writer.Other mkes
at attractive prices.
Seeusbeforeyou buy.'
TYPEWRITERS
of leading makes bought, sold,
rented, exchanged cleaned and
repaired.
O. D. MORRILL
17 Nickels_ Arcade
WHITE SWAN
I
I
Our methods and machinery are up-to-date in every detail. The result is bett
with less wear to the fabric. We cater especially to the student trade. One da>
on request. TRY US.
LAUNDI
Have You
Tried Our
11
H. G. Prettyman
PHONE 165
W.
FOR QUALITY AND SERVICF
I
i
HOME COOKING
TEET'S
The Ideal Hot Weather
war tax, he
claims to be
out,
at the
e. for
805 East Huron Street
j Courteous and satisfactory
TREATMENT to everycustom-
er, whether the account be large
or small.
The AnnArbor Savings Bank
Incorporated 1869
Capital and Surplus, $625,000.O0
Resources .........$5,000,000.00
707 North University Ave.
Northwest Cor. Main & Huron
r
FAkILINGS'
DININrG ROOMS
$7.00 per Week-3 Meals
$6.00 per Week-2 Meals
HOME COOKIING
Electric Fans
Cool, Ventllated Rooms
714 MONROE STREET
East of Cutting's Flats
IC
rREA
:
Preferred By Students and
Towns-people
I
p°flo
11
than two cents
thousand dish-
are inclined to
term "general
Depreciation,
oda, or $700.80
to wonder.
ated that his
cents per serv-
ie figures at o.5
SODA
WATER PR
Materials'cost more than before the war as the follow-
ing prices will show:
Crushed Fruits NOW $39.00 Doz. THEN $16.00
Fruit Syrups NOW $ 3.75 Gal. THEN $ 2.00
Ice Cream NOW $ 1.25 Gal. THEN $ .80
Melp now twice as much as then. People who buy
seem to think our Soda Water is worth what we charge
for it.
s per
serve
.ause
level.
I.I0
1-
Summer School
Students
MORE PRICES
for
be in-
In the time of the S. A. T. C., when men were
drilling on the campus, our poor old lawns received
almost no consideration. Now, however, there is no
S. A. T. C.
Fountain Refreshments
and Fine. Candies
The 1$etsyRos sshop
The Fountain Room' Beautiful
WOLVERINE 4-6 pages
TIMES-NEWS 12-16 pages
This space costs us .4oc an inch. In
News space cost us .35c an inch for 3
circulation.
.05
CAL
Tho Play,"
1
ol ickie'sArcade