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July 24, 1956 - Image 9

Resource type:
Text
Publication:
Michigan Daily, 1956-07-24

Disclaimer: Computer generated plain text may have errors. Read more about this.

WEDNESDAY, JULY 25, 1956

AtICMGAN DAILY

PAGE FI V

WEDNESDAY, JULY 25, 1956 THE MICHIGAN DAILY FAGK VIVW

Elgass Says 'Multi-Line'
Aids Business Competition

I The rapid growth of multi-line
business corporations should con-
tribute to dynamic, progressive
competition in business generally,
according to George A. Elgass of
the University School of Business
Administration.
An instructor in marketing, El-
gass recently completed a two-year
study of the impact of firms pro-
ducing goods for more than one
industry, a business practice which
first flourished in medieval times,
Elgass believes the modern
multi-line corporation, developed
through mergers and product
diversification, can provide an es-
pecially strong type of potential
competition in marketing new pro-
ducts.
'Unborn Enterprise'
"Such a firm has the organiza-
tion, established reputation, nor-
mal business contacts and financial
resources which make potential
competition much more effective
than when it must depend upon
creation of an unborn enterprise,"
he explains.
At the same time, he adds, the
firm can survive even though par-
ticular lines become unprofitable
and are discontinued. This lessens
the hardship of leaving particular
economic field.
"There is evidence that market
pressures cause firms to pay close
attention to the profitability of
particular lines," Elgass says.
"Multi-line firms may drop not
only lines that prove unprofitable,
but also lines considered less profit-
able than possible alternatives."
Multi-line activity may also con-
"tribute to strengthened industrial
competition by enabling several
firms in the same field to enjoy
the advantages of bigness without
dominating a particular"market.
"All this, increases the potential
level of efficiency," he affirms.
Increase in Output
"Multi-line organization may
also offset rigid production," he
contipues, "and reduce the magni-
tude of seasonal, cylical and secu-
lar fluctuations in the economy.
'Kan'incho',
'Aoi No Ue'
To Be Shown

This permits an increase in the
level of output and employment,
while lowering the average level
of investment risk, for resources
are less rigidly committed to any
given activity."
Other advantages of the multi-
line firm, as Elgass sees them,
include the ability to finance re-
search and the development of
broader interests in management
personnel.
"Apart from its size," he states,
"a multi-line enterprise is in a
superior position to engage in
basic research, for it has a greater
chance of hitting upon a result
which may be useful to its produc-
tion.
"The development of multi-line
organization necessarily widens
the breadth of interest of business-
men, providing increased oppor-
tunity for persons with versatility,
daring, and ambition to enter new
fields."
Elgass is quick to discount the
possibility that a multi-line firm
can use the profits of one line tid
support another, thus gaining mar-
ket dominance.

Dean Moore
Gets Award
In Music
Dean Earl V. Moore of the Uni-
versity School of Music received
the "Charles E. Lutton Award" to
the man of music for 1955 at the
recent convention banquet of Phi
Mu Alpha Sinfonia fraternity in
Cincinnati.
Election was made by vote of
the chapters and the national offi-
cers.
The Award was instituted in
1952 in memory of the late Charles
E. Lutton of Chicago, Ill., who was
head of the Lutton Music Person-
nel Service, a teacher placement
agency. There have been two pre-
vious awards: in 1952, it went to
Thor Johnson, conductor of the
Concinnati Symphony; and in
1953, to Howard Hanson, director
of the Eastman School of Music.
Dean Moore is known nationally
in the field of music, as director
of the School of Music since
1923, dean since 1946, and in his
"capacity as chairman of the Com-
mission on Curricula of the Na-
tional Association of Schools of
Music.

'U' Carillon
Memorial
Four University carillonneurs
will take part in a memorial re-
cital in honor of the late Dr.
Harvey Spencer to be presented
from the Charles Baird Carillon
at 5 p.m. Sunday.
Dr. Spencer, who was associate
psychiatrist in University Health
Service, died July 11. He was for-
mer carillonneur at Wellesley Col-
lege, and past-president of the
Guild of Carillonneurs in North
America.
Sidnay Giles, assistant Univer-
sity Carillonneur, will open the
recital by playing Frederic Chop-
in's "Marche funerle" and "Largo
from the New World Symphony"
by Antonin Dvorak.
Beverly Brehm, Grad., will play
"Prelude Solemnel for Carillon"
by W. L. Curry, and "To Saint
Cecilia" by J. DeGruytters.
University Carillonneur Percival
Price will next play "Sonata for
Carillon" by J. Van Hoof, and his
own composition. "Lento from
Sonata for 43 Bells."
Concluding the memorial pro-
gram, Julia Hollyer, '57, will play
"Lead, Kindly Light" by John
Bacchus Dykes

BA

IGAIN DA

S

Clearance of our entire Summer stock

Sportswear
COTTON SKIRTS
$4,$5, and $6
orig.'$7.95 to $10.95
$3, $4 and $5
orig. $5.95 to $9.95
PLAYSUITS .....$4
orig. $7.95
COTTON KNIT
DRESSES .$7and$9
orig. $11.95 to $17.95
COTTON BLOUSES
$2, $3, and $4
orig. $4.95 to $8,95

Entire stock
of Summer

SHOES

Palizzio

Dresses

'2

off

$12.85

and more!

JUNIORS ...

MISSES

HALF SIZES
Cottons Linens -Silks
Knits - Sheers Nylons

11

m

Novelty

Rayons

Solids and Prints

SHOE BARGAINS

LINGERIE

Wednesday and Thursday,

July 25-26th

Selected groups from our regular stocks
of high quality foot wear -

Nylon & Cotton Gowns
$3, $4, and $7
SHORTIE GOWNS ...$4
PAJAMAS - SLI PS
PETTICOATS
$1, $2, and $4

One-piece and Costume
SPECIAL GROUP
Women's dress and casualv
SHOES . . . $3.85
SPECIAL GROUP
of novelty leather
BELTS . .. 50c

orig. $19.95 to $22.95
Mademoiselle . $8.85
orig. $15.95 to $18.95
Town and Country
& Joyce .... .$5.85
ACCESSORIES
Hankies . . . . . . . . .50c
Artificial flowers . . . . .Oc
Scarves and Ascots . .$2
Novelty Leather Belts
Imported String Gloves
$1.39
SUMMER JEWELRY
Y2off
HANDBAGS
in leather and fabrics
Plastic and straw bags
$2 to $8

I

For
Men
$Q95
l

A group of various styles in casuals, Nylon mesh shoes,
two-tones, crepe sole white bucks, brown suedes and a
few pairs of loafers. Values. to $18.95 - Not all sizes,
mostly 101/2 to size 12.
Cobbler, Penaljo and Sandler sandals in a wide variety
of colors and styles to select from. Also a few pairs of
sport oxfords in all white, regular saddle oxfords with
crepe soles or leather soled two-eyelet tie oxfords. Values
up to $11.95 -All the one price - $4.85.

Cotton

and Nylon Robes
$3 and $4

For
Women

The Department of Far Eastern
Languages and Literature will pre-
sent two Japanese movies at 8 p.m.
today in the Rackham Amphithea-
ter.
The first of these "Aoi No Ue"
(Princess Hollyhock) is the film
presentation of an old Japanese
Noh play which is based on the
Japanese superstition that sickness
may be caused by possession of
the sick person's body by an an-
gered spirit. The story itself comes
from the "Tales of Genii."
The second film on the program
is a movie adaption of a Kabuki
drama, "Kanjincho" or "The Sub-
scription Iist." It is a story of the
early days of the Kamakura Sho-
ganate.
Although both of these movies
are in Japanese, the action carries
the story, not the dialogue. Thus
they will be of interest even to
those who do not understand
Japanese. . The showing will be
open to the general public with no
charge.

s48s

I

NO APPROVALS - NO .EXCHANGES - NO RETURNS
'$00 For Women
A table of samples, single pairs and
per discontinued models. All at the one
pair price.

r

Shop

Collins

First

Van Boven Shoes, Inc.
17 Nickels Arcade

DRESSES

I

--I

5.00
Were to 10.95

10.00
Were to 19.95

15.00
Were to 25.00

25.00
Were to 49.95

For Your Best Values in Shoes...
Further reductions on our Spring-Summer

-

SUITS and COATS

s MARQUISE
* CONNIE

* JACQUELINE
* PARIS FASHION

i4
%e9~fat to S.9 >
Reg''4s
I'velt to 1.95 0 Ag
~a cojo 'a \ ro
Al& a<aa egt lesa o

r
R
U
E
B
A
H

15.00
Were to 25.o00

25.00
Were to 59.95

35.00
Were to 69.95

Many Other Items
Drastically Reduced!

I

45.00
Were to 99.50

Main Floor

Purses
Blouses
Jewelry
Aprons
Gloves

Sportswear Shop
Swim Suits
Skirts
Blouses
Slacks
Bermudas
Shorts
from our

f

A

I

N

All merchandise
regular stock . .

S

All Sales Are Final -No Exchange or Refunds

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