WEDNESDAY, JULY 25, 1956 AtICMGAN DAILY PAGE FI V WEDNESDAY, JULY 25, 1956 THE MICHIGAN DAILY FAGK VIVW Elgass Says 'Multi-Line' Aids Business Competition I The rapid growth of multi-line business corporations should con- tribute to dynamic, progressive competition in business generally, according to George A. Elgass of the University School of Business Administration. An instructor in marketing, El- gass recently completed a two-year study of the impact of firms pro- ducing goods for more than one industry, a business practice which first flourished in medieval times, Elgass believes the modern multi-line corporation, developed through mergers and product diversification, can provide an es- pecially strong type of potential competition in marketing new pro- ducts. 'Unborn Enterprise' "Such a firm has the organiza- tion, established reputation, nor- mal business contacts and financial resources which make potential competition much more effective than when it must depend upon creation of an unborn enterprise," he explains. At the same time, he adds, the firm can survive even though par- ticular lines become unprofitable and are discontinued. This lessens the hardship of leaving particular economic field. "There is evidence that market pressures cause firms to pay close attention to the profitability of particular lines," Elgass says. "Multi-line firms may drop not only lines that prove unprofitable, but also lines considered less profit- able than possible alternatives." Multi-line activity may also con- "tribute to strengthened industrial competition by enabling several firms in the same field to enjoy the advantages of bigness without dominating a particular"market. "All this, increases the potential level of efficiency," he affirms. Increase in Output "Multi-line organization may also offset rigid production," he contipues, "and reduce the magni- tude of seasonal, cylical and secu- lar fluctuations in the economy. 'Kan'incho', 'Aoi No Ue' To Be Shown This permits an increase in the level of output and employment, while lowering the average level of investment risk, for resources are less rigidly committed to any given activity." Other advantages of the multi- line firm, as Elgass sees them, include the ability to finance re- search and the development of broader interests in management personnel. "Apart from its size," he states, "a multi-line enterprise is in a superior position to engage in basic research, for it has a greater chance of hitting upon a result which may be useful to its produc- tion. "The development of multi-line organization necessarily widens the breadth of interest of business- men, providing increased oppor- tunity for persons with versatility, daring, and ambition to enter new fields." Elgass is quick to discount the possibility that a multi-line firm can use the profits of one line tid support another, thus gaining mar- ket dominance. Dean Moore Gets Award In Music Dean Earl V. Moore of the Uni- versity School of Music received the "Charles E. Lutton Award" to the man of music for 1955 at the recent convention banquet of Phi Mu Alpha Sinfonia fraternity in Cincinnati. Election was made by vote of the chapters and the national offi- cers. The Award was instituted in 1952 in memory of the late Charles E. Lutton of Chicago, Ill., who was head of the Lutton Music Person- nel Service, a teacher placement agency. There have been two pre- vious awards: in 1952, it went to Thor Johnson, conductor of the Concinnati Symphony; and in 1953, to Howard Hanson, director of the Eastman School of Music. Dean Moore is known nationally in the field of music, as director of the School of Music since 1923, dean since 1946, and in his "capacity as chairman of the Com- mission on Curricula of the Na- tional Association of Schools of Music. 'U' Carillon Memorial Four University carillonneurs will take part in a memorial re- cital in honor of the late Dr. Harvey Spencer to be presented from the Charles Baird Carillon at 5 p.m. Sunday. Dr. Spencer, who was associate psychiatrist in University Health Service, died July 11. He was for- mer carillonneur at Wellesley Col- lege, and past-president of the Guild of Carillonneurs in North America. Sidnay Giles, assistant Univer- sity Carillonneur, will open the recital by playing Frederic Chop- in's "Marche funerle" and "Largo from the New World Symphony" by Antonin Dvorak. Beverly Brehm, Grad., will play "Prelude Solemnel for Carillon" by W. L. Curry, and "To Saint Cecilia" by J. DeGruytters. University Carillonneur Percival Price will next play "Sonata for Carillon" by J. Van Hoof, and his own composition. "Lento from Sonata for 43 Bells." Concluding the memorial pro- gram, Julia Hollyer, '57, will play "Lead, Kindly Light" by John Bacchus Dykes BA IGAIN DA S Clearance of our entire Summer stock Sportswear COTTON SKIRTS $4,$5, and $6 orig.'$7.95 to $10.95 $3, $4 and $5 orig. $5.95 to $9.95 PLAYSUITS .....$4 orig. $7.95 COTTON KNIT DRESSES .$7and$9 orig. $11.95 to $17.95 COTTON BLOUSES $2, $3, and $4 orig. $4.95 to $8,95 Entire stock of Summer SHOES Palizzio Dresses '2 off $12.85 and more! JUNIORS ... MISSES HALF SIZES Cottons Linens -Silks Knits - Sheers Nylons 11 m Novelty Rayons Solids and Prints SHOE BARGAINS LINGERIE Wednesday and Thursday, July 25-26th Selected groups from our regular stocks of high quality foot wear - Nylon & Cotton Gowns $3, $4, and $7 SHORTIE GOWNS ...$4 PAJAMAS - SLI PS PETTICOATS $1, $2, and $4 One-piece and Costume SPECIAL GROUP Women's dress and casualv SHOES . . . $3.85 SPECIAL GROUP of novelty leather BELTS . .. 50c orig. $19.95 to $22.95 Mademoiselle . $8.85 orig. $15.95 to $18.95 Town and Country & Joyce .... .$5.85 ACCESSORIES Hankies . . . . . . . . .50c Artificial flowers . . . . .Oc Scarves and Ascots . .$2 Novelty Leather Belts Imported String Gloves $1.39 SUMMER JEWELRY Y2off HANDBAGS in leather and fabrics Plastic and straw bags $2 to $8 I For Men $Q95 l A group of various styles in casuals, Nylon mesh shoes, two-tones, crepe sole white bucks, brown suedes and a few pairs of loafers. Values. to $18.95 - Not all sizes, mostly 101/2 to size 12. Cobbler, Penaljo and Sandler sandals in a wide variety of colors and styles to select from. Also a few pairs of sport oxfords in all white, regular saddle oxfords with crepe soles or leather soled two-eyelet tie oxfords. Values up to $11.95 -All the one price - $4.85. Cotton and Nylon Robes $3 and $4 For Women The Department of Far Eastern Languages and Literature will pre- sent two Japanese movies at 8 p.m. today in the Rackham Amphithea- ter. The first of these "Aoi No Ue" (Princess Hollyhock) is the film presentation of an old Japanese Noh play which is based on the Japanese superstition that sickness may be caused by possession of the sick person's body by an an- gered spirit. The story itself comes from the "Tales of Genii." The second film on the program is a movie adaption of a Kabuki drama, "Kanjincho" or "The Sub- scription Iist." It is a story of the early days of the Kamakura Sho- ganate. Although both of these movies are in Japanese, the action carries the story, not the dialogue. Thus they will be of interest even to those who do not understand Japanese. . The showing will be open to the general public with no charge. s48s I NO APPROVALS - NO .EXCHANGES - NO RETURNS '$00 For Women A table of samples, single pairs and per discontinued models. All at the one pair price. r Shop Collins First Van Boven Shoes, Inc. 17 Nickels Arcade DRESSES I --I 5.00 Were to 10.95 10.00 Were to 19.95 15.00 Were to 25.00 25.00 Were to 49.95 For Your Best Values in Shoes... Further reductions on our Spring-Summer - SUITS and COATS s MARQUISE * CONNIE * JACQUELINE * PARIS FASHION i4 %e9~fat to S.9 > Reg''4s I'velt to 1.95 0 Ag ~a cojo 'a \ ro Al& a