T H E MICHIGAN DAILY P
Eekles Talks On"
Says Original Ideas And
Experience Are Most
Cites Rapid Turnover
New Flight Into Stratosphere Is Planned
Small Station Is
Experience and original ideas for
advertising are the two most impor-
tant assets for anyone interested in
getting into broadcasting work, ac-
cording to John Eckles, program di-
rector and chief of the announcing
staff of Radio Station WJR, who lec-
tured yesterday noon at the Union
for the student-faculty luncheon of
the Department of Speech and Gen-
eral Linguistics on the subject of
'How to Get Into Radio Work."
- Try a small station first, was the
first advice Mr. Eckles gave to would-
be broadcasters. In these there is a
rapid turnover which makes it easier
to secure jobs, and here one can get
the experience which is required by
the larger stations. From the begin-
ning prepare your own speeches
whenever possible, he advised. Too
many announcers read their adver-
tisements with a clock-like monoto-
ny, and there is a real field for those
Who can build up saleable advertising
programs and read them with inter-
est, he said.
Importance Of Advertising j
Mr. Eckles emphasized the depen-
dence of the radio on advertising. A e
program is judged, not on the com-
pliments it receives, but on the actual
sales results for the product which
sponsors it. In this connection he
discussed the comparatively recent
development of radio departments in
the large advertising firms of the
country. This is a new field, and a
very important one, he stated, which
requires a thorough knowledge of ad-
vertising as well as of radio technique.
In discussing the best broadcasting
voice, Mr. Eckles emphasized natural-
ness as the first requisite. A low juiet
voice brings the best results generally,
he said, but most important of all is
tle absence of all affectation.
The ideal radio program, Mr. Eckles
thinks, has not yet been written. It
will emancipate itself from the tra-
ditions of the drama, where scenery
and action hold such an important
part, and will be designed to appeal
entirely through the medium of
sound. It will be repeated as plays
and concerts are repeated, and will
get away from the idea that the radio
should be used only for announce-
ments and skits of no permanent
Mr. Eckles concluded his talk with a
discussion of some of his own experi-
ences in radio work, especially in con-
nection with his work as "The In-
Joseph Roberts To Speak
On 'War, Fascism, And
Austrian Crisis' Today
"War, Fascism, and the Austrian
Crisis," Will be the topic of Joseph C.
Roberts, prominent labor leader and
active member in the American
League Against War and Fascism, who
will discuss the topic from the point of
view of the working class at 8 p.m.
tonight in the Union, sponsored by
the Vanguard Club.
Mr. Roberts, according to Vanguard
Club leaders,t will' analyze the eco-
nomic and political factors both in-
side and, outside of Austria which
contributed to the present develop-
ments in that country. He will also at-
tempt a forecast of future develop-
ments and the effects upon neighbor-
ing countries and their future social
He has been active in the labor
movement in Chicago, Buffalo, and
Detroit, and is the organizer of many
worker's organizations, including the'
Steel and Metal Workers' Industrial
"Mr. Roberts' speech," Vanguard
Club leaders stated yesterday, "will
provide a thorough analysis of the
war situation, as he has already lec-
tured on the same subject to large
audiences in New York, Pittsburg, and
Chicago. He will be especially con-
cerned with the significance of youth
and what youth can do to avert war."
Mahatma Gandhi Begins
Seven-Day Hunger StriJie
WARDAH, Central Provinces, In-I
Assured Their Places In
LOUISVILLE, Ky., Aug. 7. - (IP)-
All Democratic incumbents in con-
gress except two were renominated in
Saturday's primary, on the face of
practically complete returns today.
In the Sixth district John Young
Brown, an insurgent in state politics,
conceded his defeat by Virgil Chap-
man, who also served in the last con-
gress. And in the Ninth Finley Ham-
ilton did not seek renomination.
Chapman, backed by Gov. Ruby
Laffoon's administration, defeated
Brown 32,169 to 24,653 on the face of
complete unofficial returns. Voting
throughout the state was light, de-
spite good weather, and it was the
quietest in years.
The warmest Republican contest
was in the Ninth, a Republicani
stronghold, where former U. S. Sen-
ator John M. Robison, defeated for-I
mer Gov. Morrow, a member of the
United States railway mediation
board. Dr. L. L. Terrell was over-
whelmingly nominated by the Demo-
crats to oppose Robison in the Ninth.
In the Republican contest in the
Seventh Mrs. Katherine Langley, who
succeeded her husband in congress
and then was defeated four years ago
by A. J. (Jack) May, Democrat, lost
the Republican nomination to Harry
H. Ramey, an attorney. May got the
Democratic nomination over three
other candidates including Dr. A. A.
Hill, floor leader of the house in the
1934 general assembly, who died Sun-
Fall Campaign Ahead
And Spain Talk
Over New Pact
D epartment Of Commerce
Figures Show Improved
WASHINGTON, Aug. 7. - (P) -
The United States and Spain have
started talking things over to clear
the way for a give-and-take trade
Department of commerce figures
disclosed today that trade between
the two countries is improving. It
nearly doubled in the first half of
1934 as compared with the first half
of the preceding year. It is hoped
preliminary talks, now going on be-
tween the President's tariff bargain-
ing committee and Ambassador Juan
Francisco de Cardenas, will lead to
still greater increases.
The disclosure was of special in-
terest to American producers of cot-
ton, tobacco, lumber, rubber manu-
factures, mineral oils, wheat, machin-
ery, automobiles and tires, chemicals
and iron and steel manufactures.
The chief goods that the United
States buys from Spain are olive oil,
onions and other vegetables, oranges
and other fruits, almonds, wines,
hides and skins, Cork, lead and iron
The United States imported $10,-
166,578in Spanish goods in the first
six months of 1934 as against $4,669,-
131 the first half of 1933. For Amer-
ican sales to Spain the figures were
$19,438,203 as against $12,397,840.
Similar talks are going on with
Brazil, Sweden, and a number of La-
tin American coffee producing coun-
tries. It is understood Brazil and
several other coffee countries will be
ready to start actual treaty negotia-
Where To Go
2:00 - Michigan Theatre, "Stam-
boul Quest" with Myrna Loy and
2:00 - Majestic Theatre, "Harold
Teen" with Hal LeRoy.
2:00 - Wuerth Theatre, two fea-
tures, "All Of Me" with Frederic
March and "You Can't Buy Every-
thing" with May Robson.
4:00 -Same features at the three
4:10 - Conference, "Educational
Responsibilities In Regard To Delin-
quency and Crime," O. W. Stephen-
son, Associate Professor of the Teach-
ing of History. (Room 1022, Univer-
sity High School).
7:00 - Same features at the three
8:30 -.Eugene O'Neill's "Marco
Millions" by the Michigan Repertory
Players, Lydia Mendelssohn Theatre.
9:00 -- Same features at the three
Canoeing on the Huron every after-
noon and evening.
Dancing at the Blue Lantern Ball-
romo, Island Lake,
Dancing at the Whitmore Lake Pa-
vilion, Whitmore Lake,
Crop Loan Planned
WASHINGTON, Aug. 7. - (R') - A
gigantic crop loan plan which would
leave control of 1935 supplies in the
hands of farmers who grow them is
hatching in the farm administra-
Modeled after this year's corn and
cotton loans, the plan will call for
government loans on a wide range of
their crops. There will be a stipula-
tion that supplies must be sold when
prices rise to a certain point.
-Associated Press Photo
Prof. Auguste Piccard and Mrs. Piccard are shown inspecting an
ionization chamber to be used as part of the equipment in their pro-
posed flight to the stratosphere from Detroit. They are assembling their
instruments at the research laboratory of the Franklin Institute's Bartol
foundation at Swarthmore, Pa.
-Associated Press Photo '
Mrs. Wlliam Langer, former New
York society girl who became the Re-
publican nominee for the governor-
ship of North Dakota after her hus-
band was ousted from the job, is pre-I
paring to campaign for the fall elec-
Court Of Appeals Upholds
Right To Import 'Ulysses'
NEW YORK, Aug. 7. - WP)- The
United States Circuit Court of Ap-
peals, by a two-to-one decision today,
upheld the right of Random House
to import "James Joyce's "Ulysses."
The court in its ruling joined Fed-
eral Judge John M. Woolsey in hold-
ing that the book is not lewd, im-.
moral, or obscene.
LEHMAN WILL RUN
ALBANY, Aug. 7.-(P)-Gov. Her-
bert H. Lehman tonight formally an-
nncdhis candidacy for re-election. 1
Its Liquor Tax Forces
WASHINGTON, Aug. 7. - () -
Secretary Morgenthau plans to in-
crease his alcohol tax force to 5,000
men as he "fights to the finish" to
eliminate the bootlegger.
In what officials called the greatest
drive ever conducted against tax-
dodging liquor, the treasury head
equipped 15 newly organized alcohol
tax districts with supervisory person-
nel and disclosed that 1,301 enforce-
ment investigators already are in the
"If the bootleggers lick me at this
job," Morgenthau said, "I'll admit it
and go home."
nounced his candidacy for re-election. tions soon.
prices rise to a certain point.
You've noticed it and you've
appreciated the smooth, Cven-
burning quality that is somuch
a part of Luckies' character
... Round and pure-fully
packed with the world's choic-
est Turkish and Domestic to
baccos-and no loose ends.
.... .: ".'.ti