THE MICHIGAN DAILY
8, 1957 TIlE MICHIGAN DAILY PAGE
Clinic Offers Coeds Career Advice
Of 14 Fields
Three women's senior honor-
arles: Senior Society, Mortar-
board, and Scrool sponsored a
career clinic for ,coeds seeking
The program was held from 1 to
4 p.m. yesterday at the League.
Advertising . .
"Advertising is an exciting and
glamorous field," said Genevieve
., Hazzard, account executive of
Campbell & Ewald Co., of Detroit.
Offering her advice to coeds,
Miss Hazzard recommended wom-
en entering the field to begin in
a small agency. Employed there,
one will be acquainted with the
many diversified phases of adver-
Although advertising is pri-
marily a man's world, women are
welcome. Those fields most recep-
tive to women are outdoor adver-
tising, sales promotion and mer-
More difficult fields "to crack"
. are media, radio and television,
-public relations, copy and art and
Advising coeds, Miss Hazzard
said 'that coeds must know their
market and be able to correlate it
with their client's desires.
Airline Hostessing . .
"No dull routine, an opportunity
to meet people and travel, and
half time off during the\year are
the rewards of airline hostessing."
M Flght Supervisor Virginia Roiz
of Pan American World Airways
told how applicants are selected.
Requirements include poise, good
grooming, good health, ability to-
adapt to ' hanges, and a cheerful
spirit of cooperation and willing-
" Since 1930 when eight women
proposed the profession, it has
grown into a working force of over
SOpportunities for advancement
as a senior stewardess or flight
service supervisor are based on
seniority and ability.
Suggestions for preparation in
the field include a study of geo-
graphy, public speaking, dra-
matics, psychology and home eco-
If one wishes to fly abroad, one
should have conversational ability
and reading fluency in a foreign
Armed Services . .
"Good salary, opportunity for
travel, a challenging job and a
congenial atmosphere are all as-
sets for a. career in the armed
Speaking on the opportunities
for college graduates to become
commissioned officers, Captain In-
"ger Beaumont, United States Ma-
rine Corps, reported on the lead-
ership positions available.
Junior executive posts in a
supervisory capacity are open in
all branches-of the armed serv-
ices to women.
College graduates interested in
becoming commissioned officers go
through a rigid training period
prior to becoming officers. Enlist-
ment periods are for two years,
and a woman may be married.
Personnel administration, public
relations, finance, medical service
and specialized fields are only
several of the careers within the
seryices which one may pursue.
"There's so much diversity that
you are always doing something
new and challenging," Capt. Beau-
mont enthusiastically remarked.
Starting salary is about $233 per
month with a separate allowance
for food, quarters and uniform
needs. Free medical and dental
care with 30 days leave, per year
are further advantages.
"Sell yourself and show men
that you can do as well as they
can in banking."
Betty Cummins of the National
Bankt of Detroit advised women
that are interested in banking to
become proficent in mathematics.
Poise, maturity and a knowledge
INFORMAL DISCUSSION-Coeds had a chance to chat with GROUP PRESENTATIONS - A film was shown to those women
professionals yesterday at the annual career clinic. interested in physical therapy as a profession.
of typing and shorthand are fur-
ther characteristics that a bank
looks for in hiring its workers.
"There are numerous oppor-
tunities in my field. A person with
a background in economics can
work in trust and investments; a'
business administration education
affords opportunities in credit
work and an education major can
go intotraining secretaries for
Starting salaries range from
$275 to $375 per month with pro-z
gress rewarded by raises.
Civil Service . .
"Federal employees are at work
in offices and laboratories, ma-
chine shops and hospitals all over
the United States and beyond
Anna Roman, Washtenaw Coun-
ty Manager of the Federal Social
Security Agency, reported that to
become ,a federal employee, one
must first passthe civil service
examination which is administered
through the regional office.
Application' blanks may be se-
cured at any post office. College
graduates have many opportunities
offered in government service,
especially with a major in the
"Women have gained promin-
ance in the field of public adminis-
tration, but they must start at the
bottom. A stenographic back-
ground is an asset, but not a re-
quirement," Miss Roman said.
Starting salaries are usually
about $3,600 with rapid advance-
ment possible, in addition to many
"Counseling is not just per-
sonnel administration but includes
many other fields such as voca-
An employment manager of a
large store chain, Mildred Snell,
remarked, "It is no longer a field
by itself, but a technique found
in an administrative position."
A good counselor must be able
to listen, and' to be emotionally
detached, yet warm and atten-
"To get into personnel adminis-
tration you should first work with-
in an area so that you know the
conditions of the work and recog-
nize the arising problems," Miss
Insurance .-- .
"To be in insurance one must
like and enjoy the work and believe
in it," said Ella Lyons, owner of a
Detroit insurance company.
The branches of insurance are
many and varied including sales,
underwriting, actuary, engineering,
accounting, finance, personnel, ad-
vertising, legal and management.
Opportunities in these fields
vary, but are open to women more
Although it is one of the oldest
businesses in the world, it is con-
stantly changing as the economy
of the world develops.
There are no requirements to
enter the insurance business al-
though a basic knowledge of eco-
nomics and an interest in Xathe-
matics are helpful. "The only
limits on advancement are your
own desire and effort, said Miss
Journalism . ,.
"Women going into journalism
should have a field of specializa-
tion," advised Laurena Pringle,
fashion editor of the Detroit Free
Pointing out journalism as "one
of men's most jealously guarded
professions," she said that most
of the opportunities for womenmare
in the society department.
Miss Pringle suggested gaining
experience on a small city daily
before trying to get a job on a
large metropolitan paper. She
stressedmthat anyone should be
willing to take almost-any position
at first. Then, after proving her
worth, she will be able to work up
to the job that she wants.
"The glamorous, sob - sister'
type of woman journalist portray-
ed in movies and comic strips
doesn't exist any more," she re-,
marked. But she added, with a
grin, "There's still plenty of excite-
ment left in the field."
Librarian Work . .
"There is an increasing demand
for librarians in practically every
field-law, medicine, government,
research, and journalism."
"The librarian with a liberal
arts degree and an M.A. in library
science can practically write her
own ticket," continued Ruth
Braun, chief librarian of the De-
Mrs. Braun remarked that her
work is advantageous for it is an
easy field to return to after a
leave and molds itself to part time
Salaries start at approximately
$4,000 and 'ange as high as $22,-
000 a year. "A librarian is con-
tinually furthering her education,
and satisfaction comes through
helping others," she said.
"Since there are more women
joining the labor force every day,
the job opportunities for women
in personnel are increasing."
Virginia Phillips of the Bell
'Telephone Company explained
that her work involves such things
as public relations with other com-
panies and training individuals to
work effectively in an organiza-
"We consider a phychology or
sociology major valuable. In the
more technical end, statistics, test
and measurements present a work-
able background," Miss Phillips
Physical Therapy . .
"One of the most important
things a physical therapist must
possess is the ability to be genu-
inely aware of the needs of other
These were the words of a movie
shown by Virginia Wilson, director
of curriculum in physical therapy
of the University Hospital.
A physical therapist serves peo-
ple who are deprived of normal
physical abilities. She must be a
friendly and understanding human
being. It's a large order but a great'
opportunit to serve mankind.,
The field of physical therapy is
a big one, and the need for such
workers is desperately high. There
are about 8,000 practicing thera-
pists in the United States today
and a need of from 5,000 to 7,000
"There are many opportunities,
in the field of physical therapy,
such as teaching, research, the
armed services, home visiting and
actual practice. The personal re-
wards are innumerable," Miss Wil-
"Women interested in a publish-
ing career will find copy editing
the most advantageous field to
pursue," said Edwin Watkins, As-
sistant Director of the University
Editorial writing, however, is
open to those women with a crea-
tive ability and insight. "If more
interested in the administrative
field," Watkins said, "look for
a job as an executive secretary in
a publishing company."
For those wishing employment
in the promotion side of publish-
ing, designing and writing copy
for book jackets would be advan-
tageous. Others interested in writ-
ing willgain insight in working on
canned book reviews.
"The retailing field needs ag-
gressive people," said Ruth Dunn,
counselor for the J. L. Hudson
Company of Detroit.
There are many opportunities
in retailing, she commented, point-
ing out that it provides a good
future for a woman as she can
always go back to it after mar-
She listed opportunities in this
field as buying; operating services;
sales promotion; personnel jobs
and control division work.
She said that requirements for
all these fields include a good
knowldege of and liking for peo-
ple, good health, energy, enthu-
siasm, above-average intelligence,
and emotional stability.
"Retailing offers adventure,
challenge, travel, and a chance to
meet interesting people," Miss
Dunn said. "However, there is also
hard work, long hours, and terrific
Social Work . .
"Opportunities for social work-
ers are unlimited all over the
country," said Roberta Tarbell of
the Detroit Department of Public
Trained workers, as well as col-
lege graduates, are accepted for
jobs, and the work proves fas-
cinating as well as interesting to
both new and old members of the
public relief staff.
Chances for promotion are great,
and. the salaries in this field are
' The Detroit district office cares
for approximately 4,600 cases and
each worker has 60 to 65 cases,
mostly unemployment and finan-
"For a job in social work one
needs to have faith in people and
courage in his convictions." Mrs.
Tarbell emphasized, "It is very
rewarding work, and almost every-
one that has worked in our office
has said that they wouldn't have
been without the experience."
--- of DANCE
Class and Private Lessons in ...
Academic Ballet -- Kinderballet
Tap - Acrobatic -=- Kinderance
Ballroom - Spanish
SYLVIA HAMER, C.C.A.
Phone NO 8-8066 - NO 8-7227
525 East Liberty
Michigan Theatre Building
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