10 3, 1957 THE MICHIGAN DAILY PAGE' 8, 1957 TIlE MICHIGAN DAILY PAGE Honoraries Clinic Offers Coeds Career Advice Speakers Tel Inside Story I Of 14 Fields Three women's senior honor- arles: Senior Society, Mortar- board, and Scrool sponsored a career clinic for ,coeds seeking guidance. The program was held from 1 to 4 p.m. yesterday at the League. Advertising . . "Advertising is an exciting and glamorous field," said Genevieve ., Hazzard, account executive of Campbell & Ewald Co., of Detroit. Offering her advice to coeds, Miss Hazzard recommended wom- en entering the field to begin in a small agency. Employed there, one will be acquainted with the many diversified phases of adver- tising. Although advertising is pri- marily a man's world, women are welcome. Those fields most recep- tive to women are outdoor adver- tising, sales promotion and mer- " wchandizing.' More difficult fields "to crack" . are media, radio and television, -public relations, copy and art and productions. Advising coeds, Miss Hazzard said 'that coeds must know their market and be able to correlate it with their client's desires. Airline Hostessing . . "No dull routine, an opportunity to meet people and travel, and half time off during the\year are the rewards of airline hostessing." M Flght Supervisor Virginia Roiz of Pan American World Airways told how applicants are selected. Requirements include poise, good grooming, good health, ability to- adapt to ' hanges, and a cheerful spirit of cooperation and willing- ness. " Since 1930 when eight women proposed the profession, it has grown into a working force of over 12,000 women. SOpportunities for advancement as a senior stewardess or flight service supervisor are based on seniority and ability. Suggestions for preparation in the field include a study of geo- graphy, public speaking, dra- matics, psychology and home eco- nomics. If one wishes to fly abroad, one should have conversational ability and reading fluency in a foreign language. Armed Services . . "Good salary, opportunity for travel, a challenging job and a congenial atmosphere are all as- sets for a. career in the armed services." Speaking on the opportunities for college graduates to become commissioned officers, Captain In- "ger Beaumont, United States Ma- rine Corps, reported on the lead- ership positions available. Junior executive posts in a supervisory capacity are open in all branches-of the armed serv- ices to women. College graduates interested in becoming commissioned officers go through a rigid training period prior to becoming officers. Enlist- ment periods are for two years, and a woman may be married. Personnel administration, public relations, finance, medical service and specialized fields are only several of the careers within the seryices which one may pursue. "There's so much diversity that you are always doing something new and challenging," Capt. Beau- mont enthusiastically remarked. Starting salary is about $233 per month with a separate allowance for food, quarters and uniform needs. Free medical and dental care with 30 days leave, per year are further advantages. Banking "Sell yourself and show men that you can do as well as they can in banking." Betty Cummins of the National Bankt of Detroit advised women that are interested in banking to become proficent in mathematics. Poise, maturity and a knowledge -Daily-Wesley Kar INFORMAL DISCUSSION-Coeds had a chance to chat with GROUP PRESENTATIONS - A film was shown to those women professionals yesterday at the annual career clinic. interested in physical therapy as a profession. of typing and shorthand are fur- ther characteristics that a bank looks for in hiring its workers. "There are numerous oppor- tunities in my field. A person with a background in economics can work in trust and investments; a' business administration education affords opportunities in credit work and an education major can go intotraining secretaries for executives." Starting salaries range from $275 to $375 per month with pro-z gress rewarded by raises. Civil Service . . "Federal employees are at work in offices and laboratories, ma- chine shops and hospitals all over the United States and beyond continental limits." Anna Roman, Washtenaw Coun- ty Manager of the Federal Social Security Agency, reported that to become ,a federal employee, one must first passthe civil service examination which is administered through the regional office. Application' blanks may be se- cured at any post office. College graduates have many opportunities offered in government service, especially with a major in the social sciences. "Women have gained promin- ance in the field of public adminis- tration, but they must start at the bottom. A stenographic back- ground is an asset, but not a re- quirement," Miss Roman said. Starting salaries are usually about $3,600 with rapid advance- ment possible, in addition to many fringe benefits. Counseling .. "Counseling is not just per- sonnel administration but includes many other fields such as voca- tional guidance." An employment manager of a large store chain, Mildred Snell, remarked, "It is no longer a field by itself, but a technique found in an administrative position." A good counselor must be able to listen, and' to be emotionally detached, yet warm and atten- tive. "To get into personnel adminis- tration you should first work with- in an area so that you know the conditions of the work and recog- nize the arising problems," Miss Snell said. Insurance .-- . "To be in insurance one must like and enjoy the work and believe in it," said Ella Lyons, owner of a Detroit insurance company. The branches of insurance are many and varied including sales, underwriting, actuary, engineering, accounting, finance, personnel, ad- vertising, legal and management. Opportunities in these fields vary, but are open to women more and more. Although it is one of the oldest businesses in the world, it is con- stantly changing as the economy of the world develops. There are no requirements to enter the insurance business al- though a basic knowledge of eco- nomics and an interest in Xathe- matics are helpful. "The only limits on advancement are your own desire and effort, said Miss Lyons. Journalism . ,. "Women going into journalism should have a field of specializa- tion," advised Laurena Pringle, fashion editor of the Detroit Free Press. Pointing out journalism as "one of men's most jealously guarded professions," she said that most of the opportunities for womenmare in the society department. Miss Pringle suggested gaining experience on a small city daily before trying to get a job on a large metropolitan paper. She stressedmthat anyone should be willing to take almost-any position at first. Then, after proving her worth, she will be able to work up to the job that she wants. "The glamorous, sob - sister' type of woman journalist portray- ed in movies and comic strips doesn't exist any more," she re-, marked. But she added, with a grin, "There's still plenty of excite- ment left in the field." Librarian Work . . "There is an increasing demand for librarians in practically every field-law, medicine, government, research, and journalism." "The librarian with a liberal arts degree and an M.A. in library science can practically write her own ticket," continued Ruth Braun, chief librarian of the De- troit News. Mrs. Braun remarked that her work is advantageous for it is an easy field to return to after a leave and molds itself to part time work. Salaries start at approximately $4,000 and 'ange as high as $22,- 000 a year. "A librarian is con- tinually furthering her education, and satisfaction comes through helping others," she said. Personnel. "Since there are more women joining the labor force every day, the job opportunities for women in personnel are increasing." Virginia Phillips of the Bell 'Telephone Company explained that her work involves such things as public relations with other com- panies and training individuals to work effectively in an organiza- tion. "We consider a phychology or sociology major valuable. In the more technical end, statistics, test and measurements present a work- able background," Miss Phillips remarked. Physical Therapy . . "One of the most important things a physical therapist must possess is the ability to be genu- inely aware of the needs of other people." These were the words of a movie shown by Virginia Wilson, director of curriculum in physical therapy of the University Hospital. A physical therapist serves peo- ple who are deprived of normal physical abilities. She must be a friendly and understanding human being. It's a large order but a great' opportunit to serve mankind., The field of physical therapy is a big one, and the need for such workers is desperately high. There are about 8,000 practicing thera- pists in the United States today and a need of from 5,000 to 7,000 more., "There are many opportunities, in the field of physical therapy, such as teaching, research, the armed services, home visiting and actual practice. The personal re- wards are innumerable," Miss Wil- son remarked. Publishing . "Women interested in a publish- ing career will find copy editing the most advantageous field to pursue," said Edwin Watkins, As- sistant Director of the University Press. Editorial writing, however, is open to those women with a crea- tive ability and insight. "If more interested in the administrative field," Watkins said, "look for a job as an executive secretary in a publishing company." For those wishing employment in the promotion side of publish- ing, designing and writing copy for book jackets would be advan- tageous. Others interested in writ- ing willgain insight in working on canned book reviews. Retailing . "The retailing field needs ag- gressive people," said Ruth Dunn, counselor for the J. L. Hudson Company of Detroit. There are many opportunities in retailing, she commented, point- ing out that it provides a good future for a woman as she can always go back to it after mar- riage. She listed opportunities in this field as buying; operating services; sales promotion; personnel jobs and control division work. She said that requirements for all these fields include a good knowldege of and liking for peo- ple, good health, energy, enthu- siasm, above-average intelligence, and emotional stability. "Retailing offers adventure, challenge, travel, and a chance to meet interesting people," Miss Dunn said. "However, there is also hard work, long hours, and terrific pressure." Social Work . . "Opportunities for social work- ers are unlimited all over the country," said Roberta Tarbell of the Detroit Department of Public Welfare. Trained workers, as well as col- lege graduates, are accepted for jobs, and the work proves fas- cinating as well as interesting to both new and old members of the public relief staff. Chances for promotion are great, and. the salaries in this field are increasing. ' The Detroit district office cares for approximately 4,600 cases and each worker has 60 to 65 cases, mostly unemployment and finan- cial needs. "For a job in social work one needs to have faith in people and courage in his convictions." 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