THE MICHIGAN DAILY
WEDNESDAY, OCTOBER 10, 1956
WEDNESD wviAs .Y OCTOBR 10. 1956iVM
Consumer Buying Attitudes Optimistic
By EDWARD GERULDSEN
In a nationwide survey of con-
sumer attitudes, expectations and
buying plans conducted recently by
the University Survey Research
Center, it was found that American
consumers on the whole are highly
optimistic about future business
trends and about their personal
As a group, they remain con-
vinced of the soundness of the
United States economy and the
stability of their own financial
The level of optimism has not
grown since the fall of 1955, but,
is nevertheless as high as anytime
in recent years.
The people's attitude toward the
future is more favorable than their
appraisals of recent economic de-
velopments. The percentage of
people who feel that business has
"TOWERS OVER ALL
MOVIE GREATS !" i °'
"A TRULY GREAT PICTURE!"
-Los Angeles Examiner
"SPECTACULAR !"-. cif
improved over the past year
considerably lower in August
September this year than at
same time last year. There
been a corresponding increase in
the proportion of people who be-
lieve that business conditions re-
main unchanged or have deterior-
Optimism Remains High
These observations regarding the
past have apparently made no
difference in people's optimistic
expectations. In August, 1956, as
a year ago, about three-fourths of
consumers foresaw good times, and
another 18 per cent believed that
conditions would remain stable or
improve somewhat. Only a very
small minority were pessimistic, or
looked for bad times.
Even when they are asked to
predict the outlook for five years
from now, people do not react any
less optimistically. The fact that
even though a large majority per-
ceived a current levelling off, or
even a slight deterioration in busi-
ness trends, their optimism re-
In spite of the prevailing attitude
of confidence, people do view with
some misgivings an inflationary
trend, noting the continuing price
rises in the auto industry, the
widespread effects of high wages
and benefit demands of labor
unions, particularly in the steel
industry, and high food prices
coupled with low farm incomes.
In regard to their personal fi-
nancial situations, the prevailing
attitude of the consumers is again
given to each garment
FREE MINOR REPAIRS:
* Trouser cuffs brushed
one of optimism. Slightly more
than one-third of families expect
to be better off a year from now,
while 45 per cent expect to do at
least as well. Only six per cent
expect to be worse off than they
The awareness of an inflationary
trend has so far not affected will-
ingness to buy, but it must be
regarded as a danger signal in the
overall evaluation of the survey.
Another ground for a cautious
evaluation of future trends is pro-
vided by the marked change in
buying intentions. A sharp drop in
house purchase plans has occurred
since April. A similar drop in plans
to buy new cars has been recorded,
and there has been a corresponding
upswing in intentions to buy used
In light of the findings, it must
be concluded that the survey offers
no evidence of growing strength
in those consumer fharkets which
have not shared in the recent pros-
perity, notably residential con-
struction and sales of durable
Use of this column is restricted to
OFFICIALLY REGISTERED student or-
ganizations. Registration forms are
available in the office of Student Af-
fairs, 1020 Administration Building.
Registration for the current semester
should be completed not later than
Junior Girls' Play, Central Committee,
Meeting, 5 p.m. League.
Chess Club, meeting, 7:30 p.m. Roomt
Ullr ski Club, Meeting, 7:30 p.m.,
Le Circle Francais, Meeting, 8 p.m.,
Hussey Room, League.
* * *
11 Circolo Italiano, Student-Faculty
night 8 p.m. Fireside Room, Lane Hall.
Roger Williams Fellowship, Wednes-
day Refresher, 4-5 p.m., Guild House.
* * *
Union Coed Show, Mass meeting for
all interested, 7 p.m. Sunday, Oct 14,
* . *
Sigma Alpha Eta, Meeting, 7:30 p.m.,
Speech Clinic, Speaker: Dr. Harlan
International Center, Social Hour,
4:30-6 p.m., Thursday, International
* * *
Hillel, dinner followed by services Fri.,
Oct., 12, Hillel.
* * *
Congregational and Disciplines Stu-
dent Guild, Party, 8 p.m. Friday, Pil-
grim Hall, Congregational, Church.
'37 CHEVROLET two door Sedan, color
light blue-new clutch, new battery,
heater, seat covers, 5 good tires-runs
perfect-$5. Stimson, 400 E. Liberty,
NO 2-3740. )N23
1946 PACKARD-radio, heater, good con-
dition, cheap. Call Kreh Connert, NO
2-5950 or NO 3-8508. )N22
'37 Chevrolet two door Sedan, color
light blue-new clutch, new battery
-heater-seat covers-5 good tires-
runs perfect-$75. Stimson, 400 E.
Liberty, NO 2-3740. )N23
MED AND DENT Students-Major A.
W. Barker, Army Medical Service Of-
ficer Procurement Officer will con-
fer with students interested in Army
metlical programs, Wednesday, 10
Oct., 9:30 a.m. to 4:30 p.m., Rm. 210,
Army ROTC Bldg. (H35
FEMALE WANTED to work breakfast
and lunch in the Golden Apples room.
Call for appointment, Mr. Mackie
at NO 2-4531. )H36
MALE or FEMALE-part time help in
photographic department. Photogra-
phy experience preferable. Apply Fred
Basom, 9. A.M.-6 P.M., The Quarry,
318 South State. )H34
TUTOR-Differential equations. Call NO
2-1325 after 6 P.M. )H33
WANTED-STUDENT to cook dinners
in exchange for meals. Call Steve
NO 2-3294. )S30
WANTED-Young lady for part or full
time work at fountain. No Sunday
work. Apply in person. Swift's Drug
Store, 340 S. State. )H27
WANTED=--Cab drivers, full or part-
time. Apply 113 S. Ashley. Ann Arbor
Yellow and Checker Cab Company.
Phone NO 8-9382. ) H20
LOST AND FOUND
LOST-1 pair of binoculars, 7x50, with
case in Sec. 11 at Mich, Mich State
game. Reward. Call NO 2-7756 after
5 p.m. )A20
LOST-Parker '51 pen, Black barrel, sil-
ver top. Reward. NO 2-5084, before 4
p.m. or after 10 p.m. )A19
LOST GLASSES-Partially grey rim.
Greatly needed. Return to Michigan
League lost & found. )A21
REWARD-Last Lady's Diamond Ring-
solitaire setting. NO 3-4629. )A18.
LOST - Gold Hamilton lady's wrist
watch with initials P. J. H. Lost in
vicinity of Hill St. or East Quad. Call
Pat Howes, Prescott House, NO 2-4591.
LOST-One student football ticket, sec-
tion 29, row 43, call Judy Harbeck,
NO 2-2539. )A16
LOST-Blue Waterman's Pen Fri. Re-
ward. Call Mike, NO 2-5570. )A15
ROOM AND BOARD
ROOM AND BOARD for men. Reason-
able, close to Bus. Ad. School. 1108
Hill. Call NO 3-1767. )E4
TAPPAN INTERNATIONAL house offers
board for women students, 2 meals, 6
days a week for $11. Call NO 8-9603
or apply 724 Tappan. )E3
BOARDERS WANTED - Home cooked
food and reasonable rates. Call NO 2-
9431. Ask for the steward. )E1
Will care for children in our home
during game time for 50c per hour
per child. S.W. area, call NO 2-
9773, S.E. area call NO 3-0436. )J14
WASHINGS -- Also ironing privately.
Specializing in cotton dresses. Free
pick up and delivery. Phone NO 2-9020
Fourth & Washington NO 8-6019 J15
TYPING term papers, theses, briefs.
Prompt service and reasonable rates.
NO 3-6726. )J18
9 x 12 COTTON RUGS
Many beautiful colors to select from.
SMITH'S FLOOR COVERING
207 E. Washington
Open Monday evenings until 8:30
319 E. Huron
Ann Arbor's only Master Photographer
WHITE'S AUTO PAINT SHOP
2007 South State NO 2-3356
Bumping and Painting
EXPERIENCED Operators in Beauty
work of all kinds. Ritz Beauty Salon,
605 E. William, NO 8-7066. )J3
WASHINGS - Also ironing separately.
Specialize in cotton blouses and
washed skirts. Free pick up and dell-
very. Phone NO. 2-9020. )J23
TYPEWRITER REPAIR & service pick-
up and delviery. Moseley Typewriter
Service. 204 N. 4th Ave. NO 3-5888. )J22
2805 E. Michigan
ROOMS FOR RENT
Finest in ANN ARBOR. Male students
needing rooms should call NO 8-7683.
1412 Cambridge. )D10
3 RM. APT. in quiet priv. home - for
quiet refined grad couple - no smoke,
drink. Horne caretaking important.
NO 8-8501. )CiS
FURNISHED 2 room & bath with re-
frigerator & hot plate. 2 blocks from
campus. 11 months. $80 per month.
1352 Wilmot, NO 3-0687. )C14
FOR RENT: Double rooms opposite
East Quad. Parking space off street
back of house. NO 3-1976. )CII
MODERN APARTMENTS for one to four
persons. One block from campus. 523
Packard. Call NO 2-7720 or NO 2-1443.
THE BUTTS & SWISHER CO.
FOR ANN ARBOR WOQDS
(Washtenaw at Stadium)
Models Open Daily 10-8
Office 214 E. Washington NO 3-0800
THREE BEDROOM Colonial, excellent
condition, basement recreation area,
12 baths, double garage, large corner
lot, near schools. Michigan Daily, Box
WHAT'LL YOU HAVE? Your local town
or city newspaper at 7c a copy--or
Time or Newsweek at dc ($3 year; $2
school year) Student Periodical, NO 2-
WANTED ELIGIBLE MALES to bring
dates to Varsity Night. Tickets on sale
Monday thru Fri., Admin. Bldg. Lob-
by from 9 to 5. Price $.75, 1.00, 1.50 all
seats reserved. )A14
CONVERT your double-breasted suit to
a new single-breasted model. $15.
Double-breasted tuxedos converted to
single breasted, $18, or new silk shawl
collar, $25. Overcoats $18. Write to
Michaels Tailoring Co., 1425 Broad-
way, Detroit, Michigan, for free de-
tails or phone WOodward 3-5776. )F1
ENGLISH BIKE-'55 model, in excellent
condition. $75 new, will sell $45. NO 2-
9496, after 7 p.m. )B62
ARGUS SLIDE projector--manually op-
erated, excellent condition. $15. NO 3-
0676, after 5 p.m. Ask for Don. )B61
TOP COAT, Grey tweed, size 38, ex-
cellent condition, reasonable. 310 An-
derson, E.Q. NO 2-4591. )B64
AQUARIUMS and supplies. New ship-
ment of tropical fish and plants.
328 E. Liberty NO 3-0224
NEW SHIPMENTS of Olivetti and Olym-
pia typewriters dust arrived,. We have
been out. People have been waiting
" Seam-rips repaired
* Buttons replaced
COMPLETE TUXEDO RENTAL SERVICE
Tux, shirt, tie, cummerbund & studs.
"Cleaning the way you have always wanted it done"
Gold B'ond Cleaners
515 East William
^ " .
ie " '
Due to extreme length
3 SHOWS DAILY
1:00 - 4:40-- 8:20 P.M.
Prices This Attraction Only
90c until 4 P.M., $1.25 after 4.
Coming: "The Bad Seed"
BUSINESS SERVICES BUSINESS SERVICES
at it's BEST... because
1. We are close to the campus.
2. We are open evenings and Saturday afternoons.
3. We service all makes of cars.
4. We have a new building and the latest equipment.
We can work on your car while you are at school, at
the show, or busy elsewhere.
Ford Dealer ' Servicecenter
505 East Huron NO 2-3261
CLEAN, COOKED, and DEVEINED
FRESH SALT WATER FISH
Just Arrived ! New Stock of
Imported Groceries and Candies
WASHINGTON FISH MARKET
208 East Washington
314 S. State St.
FOR SALE-Alaskan Seal Coat with Sil-
ver Blue Mink Collar and Cuffs, %
length, Size 12. Perfect condition. In-
surance valuation $500. Will sacrifice
for $100. Call NO 2-9460. )B60
FOR SALE-Modern style AquaCouch,
Good_ condition-$35. Also overstuffed
club chair-Very comfortable -- $10.
Call NO 2-9460. )B59
ARMY-NAVY type oxfords-$7.25; sox,
39c; shorts, 69c; military supplies.
Sam's Store, 122 East Washington.
$1.10 per hour to start
Petitions available at:
All Metal 35mm.
Specialized training program
Earn a regular professional engineering salary as you
work on carefully rotated assignments giving you a
comprehensive view of RCA engineering. Your indi-
vidual interests are considered and you have every
chance for permanent assignment in the area you
prefer. Your work gets careful review under RCA's
advancement plan and you benefit from guidance of
experienced engineers and interested management.
Following training, you will enter development and de-
sign engineering in such fields as Radar, Airborne Elec-
tronics, Computers, Missile Electronics. For manu-
facturing engineers, there are positions in quality;
material or production control, test equipment design;
methods. You may. also enter development, design or
manufacture of electron tubes, semiconductor com-
ponents or television.
1020 Administration Building
PURCHASE CAMERA SHOP
1116 South University
If you are qualified by experience or advanced educa-
lion, your interests may point to a direct assignment.
The RCA management representative will be glad to
help you. Many fields are open . . . from research, sys-
tems, design and development to manufacturing engi-
neering ... in aviation and missile electronics, as well
as radar, electron tubes, computers, and many other
.. and you advance
Small engineering groups mean recognition for initi-
ative and ability, leading on to advancement that's
professional as well as financial. RCA further helps
your development through reimbursement for gradu-
ate study under a liberal tuition refund plan.
Now... for a longer look at RCA
See your placement director about an appointment
with an RCA engineering management representative
who will be on campus ...
A BRUNO WALTER
Commemorating the Conductor's 80th Birthday
In a special series of concerts
MONDAY THROUGH THURSDAY
OCTOBER 8th-11th, inclusive
OPENING OCT. 191
Ann Arbor's Professional Arena Theatre
One play to be
a modern comedy by Denis Cannan
OF BEING EARNEST
-u uN !"4 r" 1"
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