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December 12, 1948 - Image 17

Resource type:
The Michigan Daily, 1948-12-12

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Wise Words for Christmas Shoppers

Now is the time when every
good coed must come to the aid
of her man-of-the-moment with
a suitable Christmas gift within
her pocketbook range.
Because giving gifts occurs at
least twice a year, this business
of buying him a present some-
times exhausts the usual possi-
bilities after about one birthday
and one Christmas go by.
* * *
BY THAT TIME, if he smokes,
he's already got pipes, tobacco
pouch and humidor-or a cigar-
ette case and lighter.
He may not have matches with
his name on them, however. These
are decorative, useful and person-
alized but not expensive. Blue
match cartons with his first name
in gold would prove both useful
and patriotic for that Michigan
Most men have an ample sup-
ply of ties (their favorite acces-
sory) but a great many don't
have initialed tie-clips and
matched belt buckles. These are
within college budget limitations
also, and are offered in several
good-looking sytles. , , , , , '
Nearly every man ,has at least
one hobby or sports interest. If
a woman is buying one of her
current flames a gift, she gen-
erally knows his interests well
enough by that time to have some
insight into these bobbies.
* * *
TWO IDEAL places for brows-
ing in the very atmosphere of his
recreational pursuits are sporting
goods or equipment stores and
record shops. An hour or so spent
in either of these locales will of-
ten bring to light a dozen good
In both the sports and musi-
cal lines, books by experts are
always appreciated. Whether he
likes serious music or jazz and
be-bop, the field of records is
almost unlimited.
Skiing goggles, handball gloves,
bowling shoes, ice skating or
hockey equipment, jackets for
winter sports and an endless list


DOLL DOCTOR-Many a lit-
tle girl will have her doll baby
with her at Christmas thanks to
the "Doll Surgeon" who spe-
cializes in replacing broken arms
and missing eyes.
* * *
of other accessories can be found
according to the sport.
* * *
IF STAMPS or rare books are
among his collectors' items, there
are stores which carry these
things. In case some of these are
not available in Ann Arbor, De-
troit is the place to seek them.
Identification bracelets, beer
mugs and University or frater-
nity jewelry are nearly always
welcome. Crests may be en-
graved on the items, or may be
stamped, with his name, on sta-
In case the man-of-the-mno-
ment has already announced his
intention of becoming a coed's
man-for-life, she has even more
choice. University rings with in-
itials or crest are suitable. Beyond
that, it's strictly a matter of per-
sonal taste.
* * *
PERHAPS the most important
thing in gift-seeking for a man
is to consider his budget as well
as one's own. Three is nothing
more embarrassing to a man than
an expensive gift which he can't

Christmas shopping may be a
headache but a little buying wis-
dom can solve all those problems.
By keeping in mind what not
to buy for Christmas most shop-
pers can find an appropriate gift
for every relative and friend.
PROBABLY the least liked of
all gifts for men is the faithful tie.
It is the last minute shopper who
turns up with this gift. Member-
ship in the thousands of local
"Tie for Christmas Clubs," will
probably break all records in this
inflationary year.
On the other hand, ties and
other such apparel are good buys
for women this year. The new
styles, scarves and flouncy bow
ties haven't been in the vogue
long enough to reach the con-
ventional gift lists.
Among the worst gifts for wo-
men are manicure and cosmetic
sets. Beautifully boxed sets to
match milady's boudoir may re-
pose unused on dresser tops for
years. -Off shade lipsticks and in-
correctly textured powder usually
make up the unwanted gift sets.
PERFUMES are a matter of
personal taste, so colognes and
perfumes rate a big "no" unless
the giver has lots of scentsibility.
Though pictures of one's own
beaming countenance may solve
the what to get question, most
photographs grace the rear bed-
room or the attic to collect dust.
Gifts for college students may
present a special problem. Too
many fond relatives come up with
an inappropriate book or magazine
subscription. Only embarrass-
ment can follow when some male
student's monthly copy of, "Boy's
Life" ar i'ds at the West Quad.
Another way to avoid the scorn
of college men is to forget those
boxes of gooey sweet after-shave
preparations. Most men don't like

Artists FPut
Yule Spirit
In Greetings
The latest innovation in Christ-
mas cards will allow the lasting
appreciation of the season's pic-
torial beauty.
The American Artists Group
will introduce framed Christmas
cards for the first time this year.
The frames are designed with
button-backs so that a written
message may be placed inside.
They are of uniform size so that
groupings of the individual pic-
tures will be possible.
* * *
THE FIRST series of cards will
include full-color. reproductions
of paintings by America's fore-
most contemporary artists. The
pictures capture the beauty of
this country, the activities and
the interests of its people.
Some of the notable artists
whose works will be presented
on the cards are Alexander
Brook, Gladys Rockmore Davis,
Henry McFee, Adolph Dehn,
Rockwell Kent, Gordon Grant
and Dale Nichols.
Another series which the group
has planned to issue will feature
color reproductions of master-
pieces from the National Gallery
of Art in Washington. Classics by
Giotto, Raphael, El Greco, Rem-
brandt, Fabriano, Corot, Cezanne
and others will reflect Christ-
mas spirit as seen in each of the
artists' immortal ways.
* * *
THE PAINTINGS on the cards
have been carefully selected to
meet the tastes of all greeting
card senders. Interpretations of
the lighter humorous mood of the
holiday, the religious spirit, the
season's typical outdoor beauty
and the gay home-comings and
old-fashioned country Christ-
mases appear on the cards.
Still others treat the season
in urban terms or, through the
eyes of the sportsmen. Styles
range from the academic to
the ultra-modern.
The major purpose behind the
new type of Christmas greeting
is to widen the appreciation and
enjoyment of art, particularly
contemporary works.

CHRISTMAS GIFTS?--No, just a collection of corkscrews gath-
ered by Charles Brown of New York. Over a period of 30 years he
has garnered 70 pieces from all parts of the world. No two of them
are alike.
Ancient World Used Mistletoe
But Modernt Mant Added Kiss

New York, -()- Storekeepers
expect this Christmas season to
be the biggest ever-but for the
first time since the war they'll be
making a real bid for your busi-
Last December retail sales
reached a staggering total of
$12,641,000,000-the., highest for
any month on record.
This year merchants are confi-
dent December sales will be even
better. Some forecasters set the
gain at 10 to 15 percent over a
year ago, saying they expect sales
to reach about $14,000*,000,000.
BESIDES the high level of na-
tional income, retailers give these
reasons for their optimism: sup-
plies of goods are better and more
varied than they have been in
years, there are more eye-catch-
ing special gift items, prices are
higher but values are better, and
there is a greater range of mod-
erate-priced gifts.
Merchants are stressing the
.moderate price levels-for
months consumers have been
turning aside from high priced
luxury goods. They realize that
the day has gone when the con-
sumer would buy a gift no mat-
ter what its price.
Competition is back in full
force. Merchants have recognized
that in their selection of goods.
They also plan bigger Christmas
promotions than in many years-
and plan to start them earlier
than usual this year.
* * *
been giving more thoughts to the
consumer. They have set out to
develop new, fresh ideas.
Toilet goods makers have come
out with a wide variety of mod-
erate priced cosmetic kits, toilet
sets and novelties.
"There is a marked awareness
of the value of Christmas gift

Stores Set for Yuletide;
Competition Aids Buyers

packaging among cutlery and
kitchen 'tool manufacturers,"
said Julien Elfenbein, editor of
House Furnishings Review, a
trade publication.
Towel manufacturers again are
offering Christmas-packaged gift
sets which disappeared during the
war - and notion departments
have everything from casual slip-
pers to kitchen bowl covers in gift
With lingerie a favorite gift
item for women, one corset com-
pany is introducing in time for
Christmas selling a new washable
nylon velvet blouse-brassiere. A
first-of-its-kind article, the com-
pany said, the garment can be
worn as a blouse for daytime or
* * *
"PRACTICAL gifts will domi-
nate sales increases," said the In-
ternational Statistical Bureau,
private research firm, in a sum-
mary of the Christmas outlook.
That idea is borne out in a
survey of consumers in 31 cities
by Sales Management Trade
The poll showed that women
are asking for household goods
and clothing as Christmas gifts,
while men list wearing apparel as
their first choice. Beyond that,
women list jewelry as their third
choice, and automobiles are sec-
ond in line with men. After that
men will take radio-television-
phonograph sets.
When it comes to the children,
toy manufacturers expect sales to
reach anew high around $300,-
000,000 And there again, there
is stress on moderate priced
items. Toy makers say the sup.
ply of good quality moderate
priced toys is far greater than a
year ago.

Mistletoe, like kissing, has been
around for many centuries.
The ancient Mediterranean
world made good use of both kiss-
ing and mistletoe, but never in
connection with each other. It
remained for modern man to
shape and convert them to their
present relationshi p.
* * *
MISTLETOE did not just hap-
pen, it is handed down to us by
many generations of foreign tra-
dition and custom which date
back as far as ancient Greece.

scended to Hell and safely re-
turned, merely by plucking a
branch of it.
In olden days, if two enemies
accidentally met beneath it in the
forest, they laid down their weap-
ons and maintained a truce until
the following day.
BECAUSE OF this tradition,
mistletoe has been placed over the
doorway on Christmas. An en-
trance through this door is meant
to imply a pledge of peace and
friendship, sealed by a friendly
To no oiw's regret, current cus-
tom requires the greeting to be
in the form of a kiss.


though mistletoe has a,
origin, many legendary
of its power have sur-
While fighting in Troy,
is reported to have de-

-_._..v---- . __ _____ __- _._
__ _ __ ___...__.n_ ___ __._._.
_._._ _..._ _.___ _ _ ____. _-T_-_-- i
I: ri._ s _ _ I

Hitch a Ride
With a Classified



S uar

C tvyt

! ue

Gad I7eceive




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Crepe - Nylon - Satin - Jersey
Nighties of every style-peignoires, tailored
off shoulder-or with sweetheart and V necklines.
Also cotton flannels and brushed rayon gowns.
Sizes 32 to 40. $4.50 to $14.95.

Cvpi4 tjn a4 Xierie!

And Easy on the Budget
Spirited gifts for the loveliest ladies on your gift list.
Lingerie lovelies for Mom, Sis, your roommate-
or wife. Everything from gowns and pajamas
to bed jackets and slips. Her favorite fabrics,
colors and styles-don't miss Ann Arbor's
most complete selection'
Lace Trim or Tailored


Jewelry at Christmas time gives endless
years of pleasure. A lifetime remembrance
for every loved one may be found
in dependable watches, fine diamonds
and many other beautiful gifts
for men and women.
Choose your gift from our wide variety
of Jewelry gifts to say
Merry Christmas in 1948.

. <: f
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k ,.

White, maize, pink, tea rose
or blue slips of nylon, rayon
crepe or satin-as well as
rayon Jersey. Sizes 32 to 52.
$3.90 to $191'5'
Butcher boy or nan-tailor'd
cotton print or rayon-also
cotton flannel. Pastels or
prints with long or short
sleeves. Sizes 32-40.
$4.50 to $8'95,



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Nylo, Cotou~or 111r

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11 ints for the I'a"ii gChiristmas Tree.
*I 'h(, La(dy fL/t itfor Wirf ',
* liar ns for Awu 'l ui,
*M ooraciuw;i d C("iff JLiiks ,for Nephe'w at college.

N -V

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honte nlghtlea
$4 t0 to $5:594


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