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December 02, 1938 - Image 9

Resource type:
The Michigan Daily, 1938-12-02

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Trend Toward Increasing Formality

S HOES: Our Fashion. Expert
S.=ays Yes ,., .
Is it going to be formal, maw, or don't I have to wear shoes?
Gentlemen, as is our custom in these annual style notes, we present the
new, the unusual; we present it first. We bring to the gentlemen of Ann
Arbor the latest in the fashionmart. Yale ? Pooh ! Princeton ? Pooh ! Bond
Street ? Pooh ! Myrna Loy ? Pooh ! Wait a minute-what am I saying? Take
that last Pooh back.
Anyhow , gentlemen, we bring you a scoop this time. We are letting you in
on the biggest thing that has ever happened in the mens' clothing field.
Come a little closer. That's right. Now listen. MEN ARE GOING TO WEAR
Yes, Shoes Are In This Year .. .

cornering a spot on the market.. Applied to brown and tan leathers, it sub-
dues the gloss and gives it an attractive toning.
After remaining in the backgronud for several seasons, receiving attention
only from those who paid cash for their footing apparel, brown wing-tips
with heavy perforation come to the fashion front again. This model in a
blunt toe with leather soles should be one of the leaders.
Looking forward to the summer fo ra minute, we might say that plain
whites will continue to slip in favor of the two-tones, mostly in brown trim,
Light-weight canvas and leather mesh models will also retain the popular-
ity achieved last year.
In general, men seem to be buying the better shoes. By better, of course
I mean they are spending $2.40 instead of $1.95. If anyone has continued
this far, allow me to express my deepest thanks, and if you don't like the
styles that have been noted above, meet me tomorrow in front of the
building across the street from the Baltimore and we c an leave for the hill



Surprised? You thought we were fooling last year when we predicted the
phenomenal rise of these new gadgets, didn't you? You didn't believe us,
did you? You tried to be conservative, didn't you? Oh, a conservative, eh?
Shame on you! But, to get on with our scoop, our Massachusetts agents
report-wait a minute, I see a member of the Dies Committee lurking in
the waste-basket-forget that I mentioned the word agents-As I was say-
ing, reports from Massachusetts indicate lots of action in the shoe market.
Only four strikes last week and the militia has been called out only three
times in the last two weeks. Very quiet. There's talk up now about hanging
the governor because they had all those strikes and no one was killed. A fine
Now, let's see, where was I? Oh, yes, shoes. Well, the latest dope says that
this year they will be worn on the feet, and that most of them will be made
out of leather. Some are brown and some are black. I'll take a short one-
what'll you have?
Now, if you gentlemen will remove yourselves from the aisles, I'll continue
with this . . . just a minute- is that a woman reading this? Well, someone
tell her she's on the wrong page. This is the mens' section. To continue with
our study of the shoe market, the greatest change to be noted this year is
that hip boots are no longer the thing for formal wear. You just aren't in
the swim if you don't have a bathing suit, but that's getting away from our
subject a little bit. Yellow sneakers trimmed in angora are the very latest
thing with your set of tails. Or better yet, try the Armory.
To Get Down To Business . v
The general trend in spring and summer shoes-okay, fellows, let's get
down to business; this is the real stuff-is toward sport, shoes, emphasizing
comfort. Probably the biggest change finds theusual brown and white saddle
giving ground to the natural leather knockabouts and mocassins. For spring,
one of the biggest shoes, now enjoying tremendous popularity in the east,
is the white buck trimmed in natural tan.
After hopping on the English"band-wagon for the past couple of seasons
with heavy brogues and grain shoes, the market this year "goes American"
and attempts to avoid entangling alliances. Anyhow, Mexico, having settled
the oil problem, offers, in return for all the American property, a new style
in shoes. In Mexico, they call them "huaraches." Taking out the hidden
knives and removing the chili-con-carne from the laces, the American
manufacturers offer them to the collegiate public as natural leather knock-
abouts, with a soft toe and reversed welt, either crepe or leather soles.
Cordovans remain a favorite as an all-purpose shoe in either dark maho-
gany or wine color. For an all-around shoe that will stand tough wear, these
are hard to beat.
Ski-Boot Back To Norway . .
One of the biggest disappointments of the present season has been the
failure of the Norwegian ski-boot style to click. Heralded last year as THE
thing, they started off fairly well in the spring, but f7ll off to the extent that
a few local shops discontinued the line entirely.
A new shoe that may catch on is a plain nail-less job in boar-hide. The
lacing is on the side and it looks more like a house-slipper. With a reversed
welt and in plain tan leather, this one looks like a natural to take the fancy
of fellows who are looking for a casual smartness.
A new processing of leathers called "antiqueing" also gives promise of

Stiff Shirt Collars
Are On Way Back
Stiff collars are coming back!
4 That's the news from the shirt
manufacturers this year. Replying
to pleas from the fairer sex, they've
decided to end wrinkled soft collars
for once and all.
Other than the switch to stiff col-
lars, there are few chanes in shirt-
ings. White still vies with stripes and
solid colors, managing to retain its
smartness despite youth's love of
the colorful. Accessories-ties and
handerchiefs to match the shirt-
gain an increasing hold. on the fash-
ion minded.





most popular and most convenient
overcoat for formal wear is the black
Chesterfield with velvet lapels, though
the black balmaccan is coming up






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