THE MICHIGAN DAILY * AG
On Sept. 3rd, 1925, Goldman Bros.
Intrpduced their famous MIRA CLEAN
And to this day, science has failed to find the equal of this marvelous
cleaning method. From the very first, Miraclean proved to be the
finest cleaning that money coud buy. And Ann Arbor knows that
ifa better system had come along, Goldman Bros. would have had it.
.+.And Now Goldman Brothers
Introduce To You A NEW Service .
An Extra Service .. At No Extra Cost
Your Clothes Stay Clean Longer
Why Mira-Tex Is Necessary
Everyone knows that new clothes stay cleaner longer.
They resist dirt, repel water, and retain lustre and sheen
longer than they do after cleaning. That's a frank state-
ment. There's no denying it. The public is fully aware
of it. The reason for this is simply that manufacturers,
before making the garments, add to the fabrics certain
compositions that give those fabrics body and sheen, a
definite fortification against wear and other elements.
The finest cleaning in all the world cannot forever pre-
serve this extra body and lustre. Gradually it is worn
away by wear, the rays of the sun, the moisture in the air,
and other elements that cannot be controlled. And grad-
ually garments become duller and duller, more lifeless
and lustreless. So something had to be done to restore
that lost lustre and life to the fabrics, And after years
of research and experiment, the Miraclean Institute has
finally created, and proudly introduces - MIRA-TEX.
What Mira-Tex Is And Does
MIRA-TEX is an EXTRA process through which your
garments go after Miracleaning. The MIRA-TEX sys-
~ A% R S
Cleans a a IretA of <fpring
tem is so scientifically designed that it positively restores
the life, and sheen of a new garment. It brings back the
body and lustre that nature has been wearing away, makes
your clothes once more give you extra wear and beauty,
makes them stay clean longer, and prolongs their fresh-
ness and color. MIRA-TEX is truly the greatest achieve-
ment in the dry cleaning industry, since the introduc-
tion of Miraclean. And even though the installation of
MIRA-TEX has cost Goldman Bros. thousands of dollars,
it is an extra service for you - at no extra cost whatever.
Just as Miraclean has been imitated time after tune, so
we expect that MIRA-TEX, too, will be copied. But
like Miraclean, MIRA-TEX will NOT be duplicated,
even though the secret leaked out. For behind MIRA-
TEX, as behind Miraclean, stands the Miraclean In
stitute of America, with a highly skilled staff of chemists
and scientists whose job it is to keep their products and
achievements ahead of all others.
214 South State Street
1115 South University Avenue - 113 East Liberty
701 South State Street, corner Monroe
703 Packard Street