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February 24, 1931 - Image 3

Resource type:
The Michigan Daily, 1931-02-24

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Managing Editor,. Women's EF


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Points Out Advantage3s
Work in Newspaper

tor, Business Manager, Will
Address Groups.d
Advancement Is on i ,er t WK
Paid Positions Awa.ting {i
Those Successful.
--- l
David M. Nichol, '2.I
Second semester freshmen will be n
given their first opportunity to par-a
ticipate in extra currieular activi-
ties on the campus when tryouts (.
for ediorial and business staffs of .
The Daily meet for their initial in-
structions tomorrow in the offices _ ._:
of The Daily in the Press building. A view from the interior of the publicatios offces in the Press
Men students for both the staffs
will meet at 4 o'clock and women building on Maynard street showing a portion of The Daily editorial
students trying out for both of the offices in the foreground. To the left is the business office of The Daily
staffs will meet at 5 o'clock. and beyond is the business office of the Board in Control of Student
At the meeting for the tryouts Publications. To the right behind The Daily offices can be seen the
interested in editorial work, the in- business offices of the Gargoyle and of the Michiganensian.
coming men will be addressed by -. --__-----_-
Henry J. Merry, '31, managing edi-
tor of The Daily, who will outline L Angell Shows Value
in general the work for the student
from freshmen to senior on the of Daily Experience
staffs of tha various publications. fl.o
Furth .r Meetings Planned. ruProf. Robert C. Angell, of the
Tryouts for the women's editor- sociology department, chairman
ial staff will meet with Mary of the Board of Control of Stu-
Louise Behymer, '31, women's edi- Tells of Work Done by Various d e n t Publications, yesterdayd
tor, at their first . . ofpointed out the many valuable C
meeting toor- ses Writingof "rewards" which are returned c
row. The busi- Athletic News. for work on The Daily and on
ness staff meet- the other student publications.
ings will be un- By Joe Russell, '31. "Freshmen who are planning ra
der the direc- Work on the sports staff of The their college carers," he stated, c
ion of T. Holl- Michigan Daily is one of the most 'might well keep in mind the
ster Mabley, '31, interesting activities open to fresh- opportunities offered by Ther
kusiness m a n- men. It deals with probably the Daily. For those whose interests
ager, K a s p e r most spectacular side of University lie in this direction, work on
lalverson '31, life in the athletic system, and as The Daily may be an important C
assistant b u s i-.I a student organ attempts to co- part of their educations. Valua- p;
t r e s manager, oprate with the athletic authori- ble proessional experience, stim- i
and MI a r y J' ties in their publicity. Mlating contacts with students, C
Kenan, '31, bus-1 The reporter on the sports staff faculty members, and visitors toa
Merr iness secretary. is brought into daily contact with the campus, and the sense of s
Announcement of future meet- both coaches and players in his fellowship in worthy endeavor a
ings for the various groups will be search for news, and gets to know are among the rewards to be
made at tomorrow's gatherings. the athletic situation here as few had. Jreshnen who try out niow c
There will be regular meetings at other students are able to know it. may have in adition the pleas- o
4 o'clock every Wednesday for try- The senior position entails the cov- ant anicpain of a new and i
outs for the editorial staff. ering of all Varsity sports and al- beautiful pubications building r
01lows the editor to travel with the in the near future" m
of the most important elements inteams nany of their out-of-
the training of the reporter will town tris._ ----
be given by Frank E. Cooper, '31, No real experience in writing
city editor. He will not only ex- sports is necessary to the tryout, s
plain the technical qualities of a but a knowledge of sports in gen- i
good news story but he will also eral is preferable since from the
describe the work of finding news start the reporter will be givenn
on the various beats which will be chances to cover practices and oth- FI
assigned later in the year. er phases of the athletic system asMV
Eligibility Required. practiced here. The work consistsa
To be eligible for positions on the of two distinct sides, the editing of Tryouts Receive Activity Points; R
various staffs, the freshmen must the pages, or planning the make-
have one grade of A or B and no up, and the actual writing of the Women's Editor Shows
grades below C. No special permis- stories which appear in print. The Opportunities. o
sion must be ob- editing is done by the three sports-(-~
assistants, juniors, from among Women tryous for The Daily
tained for the whom the senior member of the will meet at 5 o'clock tomorrow aft-
work as lists of staff is picked each year.. ernoon with Mary Louise Behymer,
the staff are As a freshman, the tryout will be , was an-
checked by the given detail work to do. Stories of
Sff c e of the a routine na e, i wr ting heads nounced yesteray. The meeting
dean of students for the page under the direction of will be held in the front offices of
for eligibility re- the assistant editors, but as his the Press building, Maynard street.
quirements. proficiency increases, ho will be "Both educational value a n d
The recent a- : given more and more difficult as- .
si;nments, until after a few months practical exe ie'rc may be gained r
racs for Mch- o the staff he is rea.y to take by wo king ;cz The Daily," Miss n
igan's new $180,- his place covering intoollegiate Bebymer aid. "The opportunity p
000 press build- events nd intervewing various fofmeding nationally and inter-t
ing assures that coachesfostories. nationaly known men and women
started on the structure in the est in the work become members omakes the wok interesting and
middle of June. It is expected that of the lower staff at the beginnig constantly varied. anyonemterest- t
the building will be completed and of the sophomore year. cl in becoming a journalist will r
ready for occupation by the fall of Advancement Outlined. find such experience valuable after i
1932. This will mean that the suc- During the second year on the graduation.
cessful members of this year's try- staff, the reporters have definite fTwo activity points are recorded
out class will be the first night edi- beats among the various depart- for each ryout" liss Behymer te
tors in the new building. ments of the University and to- continued, ear regib fwity must be
No Experience Required. ward the end of the second semes- checked beore reporting for work."
No previous experience in news- ter begin the work of tryout night . Organization of tryout meetingst
No pp t will be carried out in almost the]
paper work is required to tryout editors. As before the promotion to ilsame manner as last year. Each
for either the editorial or business night editor is entirely on a basis rtEas
staffs although such experience is of merit and six or seven men are sryout will have an upperclassst i
advantageous. The work also pro- chosen by the newly appointed1cpynd.tuertinstas oli sg
vides valuable opportunities for managing editor to take up the lowed will b given by these spon-
practical experience in journalistic duties of this position at the be- s

fields and will prove worthwhile to ginning of their junior year. Def-_
the student who plans to enter this in i t e remuneration accompanies
type of work after his college I the selection to the post of night
course. Ieditor.
Advancement in the editorial dAtrthe end of the junior year, R eside1ce
staff is entirely on a merit basis. the managing editor for the com-
After the preliminary t r a i n i ' g ing year is named from the group Most modern home, new, in Southea
course which the tryouts will re- of night editors by the Board in . complete in every detail and fills the
ceive during the next few weeks, Control of Student Publications.
they will be given the chance to do The managing editor then appoints soins. Close to good schools.
actual reporting and will be assign- the members of the upper staff, A few of the modern features follow:
ed to definite beats. Those who are who are the city editor, uhe news
capable and have shown an inter- editor, and the editorial director Narrow oaL fooring. Hand rulbbed b
St- - ----tion. Weather stripped windows and

"BEdes serving a need for a
daily nespaper published on the
anmpus, The Daily also offers an
opportunity for men, whom may
be interested in any division of
newspaper management, to gain
practical experience," T. Hollister
Yabey. '31, business manager of
The Daily said yesterday in issuing
. call for tryouts for the staff.
'Experience g a in e d through
newspapermanagement may be
apo.ie inalmost any field of bus-
ess,.' he said, "and therefore work
)f this type is of particular value
as an extra-curricular activity to
ccompany any academic training.
"The many different phases of
work presented on the business de-
partment of a
newspaper pro-
v i d e opportun-
ities for work in
s a 1 e s manship,
creative adver-
tising, account-
ing, circulation
n a n a g ement,
a n d newspaper
make-up," Mab-
ley pointed out.
The entire
business organ-
ization is divid-
Mabley ed into seven
lepartments: accounts, circulation,
ontracts, foreign advertising, lo-
:al adverising, publications, and
ervice. In charge of these depart-
nents are members of the junior
lass who are under the supervi-
ion and guidance of the business
manager and the assistant busi-
ness manager.
Advertising is handled by four
lepartments. The contracts de-
artment is in charge of the sell-
ng of local advertising, thereby
fiering valuable experience to
nyone interested in the fields of
elling, sales promotion, contracts,
nd specialty selling work.
The service department affords
ne the opportunity of expressing
iriginality in advertisement writ-
ng and the use of cuts and mat-
'ixes for the layout of advrtise-
The local advertising depart-
nent collects the advertising copy
rom merchants and other sources,
ubmits it, if necessary, to the serv-
ce department for writing.
The foreign advertising depart-
ment, in cooperation with several
advertising agencies, solicits ad-
rertising from national advertisers
and conducts research campaigns
or them.
The circulation department has
ntire management of distribution
f The Daily, both locally and out
f town.
Examples of Editorial, Business
Processes to be Displayed.
Exhibits of the work done by the
nembers of the editorial and busi-
ess steiffs of The Daily have been
repared and will be on display
oday in the windows of the State
treet branch of Slaters' Book
The display include examples of
'e story as it is written up by the
eporter, of the corrected proof as
t comes from the linotype ma-
hines after it has been set up,
f the proof of the headlines, of the
page proof, taken after the stories
have been fitted into the page and
he page locked up, and finally of
he completed paper as it comes
from the press.
On the business display are ex-
amples showing the way in which
the advertisements are written and
set up by the nrinters and of the
various kinds of work that are done

TE editori department o The
Daily is the mest vital student
Iorganization ina the life of ths Uint-
versity and the expe::ie'2 which it
offers, an opportunity now open to
freshmen, is ce of the mnesa valh-
able assets a te ent eon gem
while atteudini the Uniersity. It
is an experience f tte'l not alone for
prospective new par men but
useful as a preparati:n for a large
number of professions and busi-
There is afforded, of course, the'
practical training in journalism, in
assuming responsibility, and the
thrill of mixing in campus activi-
ties. More than this, however, a'
reporter on The Daily acquires an
invaluable insight into the opera-
tion of newspapers, upon which
the world relies for its information,
an acquaintance with the func-
tioning of the University which a
student can in no other way obtain,
and a knowledge of the methods
of appealing to the public, which
is basic in many professions-pub-
licity, salesmanship, advertising,
contact work, and the like.
Responsibilities Large.
Work on The Daily, when coupled
with the academic training in the
classiotjn, gives the well-rounded
combination of the theoretical and,
the practical that is widely held a's l
the best preparation for most bus-*
inesses and for life in general.
Responsibilities on the editorial
department of The Daily are largera
and of more vital concern to the
University community than on an
other organization. The Daily stancs
between the various campus organ-
izations and the students. It is the
means whereby these groups com-
municate with the students and the
success of the functions of these
societies depends largely upon The
Daily. A similar position is occupied
by The Daily in the relations of
the University administration and
the student body. It brings to the
student the policies of the Uni-
versity and reflects student opinion
in an endeavor to solve the Uni-
versity problems dealing with stu-
de ts. The Daily, thus, is all im-
per Lant in the operation of the
University, and its workers are con-
seantly in contace with campus
leaders, University officials and pro-
lessora, in a more 0or less business-
like relationship. These contacts
vLciluo1n epe)eceuna:.tt.aiable-by,
the average : rent, a gives the
Enen cn The Daily a deflnite re-
isensi ility in the proper function-
ag of the University.
ivbore Than Colfvge Paper.
But The Daily is more than a
c iiege paper. It deals not only
with matters concerning the cam-
pus and the University, but it also
serves its readers in bringing to
them news of Ann Arbor, the state,

the rnation cud the world. It does
this in a inauee especially adapt-
ed to the interests of the students.
Through arrangements wit the
Associated Press and by special
di;Ci Thr D. i "i h1

Gurney Wiliams, News Editor,
Outlines New Method
for Freshmen.

cce n i. ai v puuv s nsap
penigs ithei hcu- Plans for handling 100 or more
try in a ::n c that. is bost suited editorial tryouts have been com-
to the needs and desires of it; read- pleted by Gurney Williams, '31,
er., In Lhe corram "t3 ate Bulletins" News Editor of The Daily, who is
are published the events in the
hometowns of Michigan students. in chargeco this work.Aschedule
Special attention is given likewise of activiies has been outlined in
to the news from cities and states which each tryout will experience
fom which a large number of stu- a 10-day training period covering
dent; come to attend the Univer- vr hs fDil dtra ol
shyr~. Chicago, Tol-do, Cleveland,evrphsofDiydtralwr
'i ty Chr , B Tffalo, andthe sur-d'including proof reading, news writ-
Pi t;>burgh, Buffalo, and the sur-
roundng territory are included in :ng, and general editorial procedure.
this group. Consequently The Daily "Getting out The Daily involves
affords experience in dealing with a multitude of essential details
the events of the world. The writ- that every man must know as soon
ing of special interviews with pro-
fessors interpreting i m p o r t a n t as possible," said Williams yester-
events, offers unusual contact with day. "Prior to this year, no definite
leading faculty men, and also gives plan has been followed, and each
a unique insight into the back- tryout picked up his information
ground of world events. by degrees - a slow and rather dis-
Interprets PaliMindl couraging process. This year, how-
Work on The Daily editorial staff ever, we shall divide the tryouts in-
is largely a matter of communicat- to several groups for specialized
ing to its readers the events of the training and endeavor in this way
day. Consequently, the reporters not only to shorten the preliminary
learn to interpret the public mind, period but make it easier and more
,and to write in a manner that will interesting for the future editors
bring to the readers' minds the ex- of The Daily."
act situation as it exists. This train- At the general meeting to be held
ing in writing is valuable in many tomorrow afternoon, Williams ex-
professions, and the knowledge of plained, e a c h
the practical psychology and of the -lman will fill out
interpretation of the public's inter- a special c a r d
ests is basic in still more businesses. and will be as-
Newspaper experience teaches one signed to one of
i ow the public, as a mass, thinks. the three sec-
'khere is likewise the need for an- tions in each of
Jyzing situations, both for deter- the two major
amination of editorial policy, and for groups. The ma-
the iim a tial publishing of news. jor groups will
This tendsi o develop one's ability meet at The
Q meeting problems. Daily offices on
All in all, The Daily affords an alternate d a y s
Cxpe-riene unexceled in its practi- during the next
eait y and in the potentiit:cs of -two weeks but
a broad and deep exoperience with the three sec-
probcsis of the campus, the Uni- Williams tions in e a c h
versity and the world at large. group will follow the same general
There is I ardly a profession in line of instruction covering news
which it is rot of value. writing, proof reading, and ex-
-- --changes. This latter section will
r ewrite news from other colleges, to
- - i b e u s ed in a sp ecial d ep a rtm en t d ai y st r ng th s w e , n d il
a iiy starting this week, and will
'give every tout an opportunity to
contribute in' aediately to the news
'This system of rotation will give
---- evey man the equivalent of indi-
Specia l3usness Training Series vidual instruction," Williams said,
Will Cover even /eek "and materially lessen the 'lost'
.fee~ingthat many unexperienced
Tryout Period- mon hae v:cn they step suddenly
.~~ inst wvi' s as to be a chaos of
Tryouts for the business staff of clickin typcwrters, clanging tele-
The Daily will be gven a seven- phones and apparently unorganized
week training course designed to rush. 'Th new man will soon learn
familiarize them wth all phases of that ptting the paper together is
the work of that de:citment, ac- governed by a very definite system
cording topla p= . i:mlated by in which each man plays an impor-
fasper i H-T sn, '31, assistant I tant part. The present system has
busness mans ( o:. I with every angle of the work so
Seven snecial toics tiovering the been devised to acquaint every man
general aspeoss of the functions of that he may fit into any job when
the business ste xT have been select- the time comes."
ed for careful stcldy in order that. AC the end of the second week,
I he tryout may obtain a cross sec- men interested in writing sports or
tion view of the routine of the de- critical reviews will be given an op-
partmient's wol, Halverson said. portunity to take up this work; the
An instruction rest of the group will be assigned
period o f o n e reporters' berths.
hour and a half 7
will be gien a {. ing to the tryout a knowledge which
o'clock e ach shall be vital to him in making
Vednesday afrt contacts with our clientele in the
ernoon for seven " uue
eks, a specia"A complete understanding of
topi b g cour accounting andrbookkeeping
s i d e r e d each 5;.: - systems shall be stressed in. view
S.ek. At the end of the fact that this department
of the training handles the revenue and expendi-
period, an ex- ture sheets of this publication," he
amination cov- continued
oring the course "In the study of copy writing, the
1 will be g i v e n, tryout will gain a thorough knowl-
Ealverson said. Halverson edge of advertising analysis, includ-
.ryouts will then be assigned to ing the handling of display adver-
the department for which they are tising and the use of types in ad-
ost suited. vertisement set-up," Halverson said.
.The course is to consist of ad- "This course is to be given in or-
vertising training, both in c o p y der that the managerial staff may
writi and prrsonal contact with determine the potentialities of each
T verso explain- tryout in the various fields of work
la. The":[ii ,fints of advertising of the business department," he
sa 1t ne 'ship sabl le stressed, giv- said.

Positions Open to 25 Frs.men,
Sophomores; Stenographic
Ability Will be Help.
A call was issued yesterday for
at least 25 freshmen and sopho-
more women tryouts for the busi-
ness staff of The Daily by Mary J.
Kenan, '31, business secretary.
Women tryouts for the staff wili
report at the offices in the Press
building at 5 o'clock tomorrow af-
ternoon, she said. Although the
work for women on the staff is less
specialized than that for the men,
the special seven-week training
course for tryouts will be open toI
women as well as men.-
Women may work in the accounts
department, the circulation depart-
ment, and a few positions are now
open in the advertising depart-
ment. Although facility at typing
is advantageous, little of the work
equires stenographic ability, Miss

by the business staffs of The Daily. ( Kenan said.
__________________________________I- ______

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