THE MICHIGAN -DAILY
FAUE TWO
SUN-DAY; MARCH1 1
SUNDAY, MARCH 16, 1924
THE MICHIGAN DAILY
PROHIBITION Iso esectively ;einployed by the Pro-1
(Continued from Page One) hibitionists prior to the enactment
Presidential Proclamation, or pt- of the 18th amendment can again be,
as effectively used. The direct rela-
cal platform, or judicial decree. It tion between alcohol and prostitution,
is the clear, definite, final determina- ; cr ; peoeiy, ill health, diminishedt
tion of a majority of the people them- economic p.roductivity, "dirty" poli-;
selves, and n this country the people 'tics, can again be portrayed as it was
are sovereigns and the repository of a few years ago, in press, pulpit,
all power." school, current literature, cartoons,
The chief requisite of effective ad- and the like. Moreover, a recent de-$
vertising, we are told time and time velopment in the evils of liquor if1
again, is "Keeping Everlastingly At It." sufficiently advertised can in addition
Today "Wrigley's" advertisements (lot be used effectively; namely, the actual
the nation much as the stars the sky. danger to body and mind one runs in
The Wrigley's sales department has drinking the prevalent bootleg. The
learned the lesson of effective adver- danger is a real one; as Federal Corn-
tising, and in addition they apparent- missioner of Prohibtion Haynes wrote
ly have learned that the level of sales in the Review of Reviews of June,I
achieved through large sale adcvertis- 1922, "98 per cent of the booze put
ing will not maintain itself if the ad- out is absolutely dangerous to life.
vertising subsequently is appreciably Not all of it is so speedily deadly;
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Our Custom'lers
ccme batk
Tuttle's Lunc Room
388 Maynard St. South of Majestic
been called a "golden rule," but "Que}
tout n'est pas or qu 'on voit -luire."
To use this Christian doctrine one-
must .be an entrepreneur of thought,
a penetrating manager who forsees
that if one loves , himself, provision
for one's neighbor is quite superflu-
ous. The awful cause of our presenti
pervading mediocrity lies precisely inI
our sentimental brother-loving to the
exclusion of our own advance. We
have yet to realize the meaning of St.j
Paul's exhortion, "work out your own{
salvation with fear and trembling."
(Philippians 2:12).
It hardly sems possible that sane
men could doubt Bacchylides' frag-
ment (though ministers of Protestant-
ism presuppose the contrary) that "Be
it said once for all, even wise minds
are overmastered by love of gain."
(Frag. I trans. Jebb). We cannot af-
ford to deny this, for we would be
denying a truth. Why can we not
admit it and uphold it, yes, even go
further and define only those minds
as wise which are overmastered by
love of gain: only be vigilant and
allow just that to be loved which is'
gain? Our errors come not from lov-
ing gain, but from pretending to love
gain and in fact loving loss. I sup-.
pose to love gain is simply to do that
which conduces best to one's own
well-being.- This is no remarkably
subtle statement. It is, however, a
remarkably pregnant statement: it
means that man's natural activity isj
self-furtherance, not sel-denial, and
that this results in heavenly power%
rather than in self-abusement. There
is an assertion in Laotzu'e "Tai Teh
King" to the effect that "To him whof
holds in his hands -the -Great Image,
the whole world repairs"; and to me
this signifies an image of God well
grasped in a bigger treasure than!
any human ideal about hand-shaking,
missionary contributions, and brother-
kissing. It signifies that -the whole
world goes ahead and minds its own'
business so long as you are a mere
altruist, but rushes to you and clings!
to you the instant you clinch one tiny
ray from "Truth's day star." Have'
we in our hands today the Great Im-
ge? Have we a Vision of God? It
has been said that God is dead, and;
so He is. Let us weep His lcss! Let
us cryin distress?
LOST: ELEMENTS OF PROSPERITY
God grew. old and died: his very
heart beat slowly; 'he became pale
and unnourished; he withered and
passed-out. Gad, of the white beard,
the far-seeing eye, and the everlast-
ing mercy! We miss Him as we miss
a Father. The old' God was a good
God. He bestowed upon us respect and
an ability to respect. He gave us a
heavenly worry; a certain thing to
ponder about. He made possible a
very happy and spiritual death, an
object for which we could (enunciate
our bodies. In His Kingdom we heard
the 'clang of royal arms and the roars
of heavenly battles, to say nothing
of the blinding of our eyes by the
dazzling glory of his aristocracy. And
All we hav
unbelief
Is a life of d4
For one of
doubt.
(Browning
Apology
curtailed. Wrigley's sales propagan- some of it might be consumed in mod-
da has "sold" "Wrigley's" to the coun- eration for weeks or even months re-
try; yet they realize that if they were fore bringing disaster. But all of it,
today to stop advertising, their sales up to 98 percent, will within a com-'
in the near future would take a drop partively short time destroy the in-
and then would progressively decline. sides of whoever consumes it;-the
A thing "sold"-be it a product, an liver, the kidneys, and the eyes arel
idea, or what not-does not stay' particularly susceptible." As far as
t ssold";not only must one advertise possible, the arguments used by Pro-
but must advertise consistently. But! hibitionists should come, from those
while Big Business has learned this not vitally connected with the Pro-
lesson, while the government through bibition movement, thus eliminating
its effective use of war propaganda 'the possibility of the "come-back"
demonstrated its truth, we Prohibi- that the source of the argument is aI
tionists are just beginning to learn prejudiced one. Some may claim that
the lesson. In the years just previous the above statement by Commissioner
to 1918 the idea of Prohibition was Haynes may be prejudiced; so to fur-
"sold" the country, culminating in ther prove the real danger of bootleg
the passage of the 18th amendment. let me quote from an article appear-
But immediately upon its passage the ing in the Literary Digest of June 24,
mass of the voters in favor of Pro- I 1922, under the caption Bootleg Whis-
hibition, thinking that Prohibition key as a Prisoner, "'When you drinkI
would now get along on its accumu- bootleg, the chances are better than
lated momentum, heaved a sigh of 9 out of 10 that you are drinking rank
relief and turned their attention else- poison'. This is not a statement is-
where,-and as a consequence we ( sued either by Prohibitionists to dis-
have the present type of Prohibition courage drinking or by anti-Prohibi-
enforcement. Once again the Prohi- tionists tQ show what Prohibition has
bitionists must take up their weapons brought us to. It is the conclusion of
and use them as effectively as they a large newspaper service (NEA News
did in pre-Volstead days. "The price Service) which had its men in various
of Prohibition"-to paraphrase-"is parts of the country buy the ordinary
eternal propaganda and advertising," run of bootleg liquor, and then had
This advertising to be effective the samples analyzed to get an idea
ought to assume at least these three of what were a man's chances of get-
forms: First, the evils resulting di- ting poisonous booze." Judicious ad-
rectly or indirectly from liquor must vertising along the line of the infor-
be constantly and vividly- kept before mation here brought out will tend to
the public. Second, the beneficent discourage among many the violation
results already achieved by Prohibi- of the Prohibition laws.
tion since the passage of the 18th City surveys (especially when un-
amendment must be broadcasted dertaken by admittedly impartial
throughout the nation. Third, the agencies) are of great value in pro-
public must be aroused to the prime viding the subject matter for our see-
necessity, if government is to exist, of ond line of advertising,-that is, the
the enforcement of all law,-of which showing of the beneficent results al-
of course the Prohibition law is a ready achieved by National Prohibi-
part, tion. Notable among these surveys is
The means by which the first-the the one undertaken by the Survey
portrayal of the evils arising directly Magazine in Grand Rapids, Michigan,
and indirectly from alcoholic traffic- the results of which appeared in their
can be best effected needs little discus- publication under the title What Pro-a
sion in this paper, for the methods hibition Has Meant To Grand Rapids.
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THE FIRST NATIONAL BANK'
ORGANIZED 1663
You will find
our sayings department very helpfu and
efficient
OLDEST BANK IN ANN ARBOR
MAIN STREET AT HURON
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how---
a nice quiet place-where you can
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Special Offeringy
of 5 Lots
of Silk
After the S
For
can get a
finally, if it were not for Him, all the
world would have ignored us, for In our distr
only by carrying His image in our forever perce
hands could we attain to immortality nourished by
and earthly grace. Itwas from Him and. not only
that we learned the saying "Humanh- by their tears
ity be banged! Self and after self our own tragi
a friend; the rest may go to the de- two men," s
vil." (George Moore). All of these prays to the
things we are deprived of now that cerity of hear
God is dead. We are searching for to an idol witl
them in every conceivable place, and infinite yearni
shall we find them? ,.Maybe we shall really prays t
find them hidden under the cloak of ond really pr
a new God. Come, let us be truthful' We have ki
Is it God whom we need, or do wek I im to grow
not rather need the benefits which without sincer
God disposes? God himself is a trif- in distress be
'Ing object, but out of our worship find Him. Ho
of him all things flow. God is triflingI without Him?-
because he is immeasurable; he is a reative mov
incomprehensible; he lives and dies epires?-Reni
and lives ceaselessly. Like the mys cism? Are w
terious detective he now wears for a'chance we sha
mask the radiant sun, noiw a bunch as the scurryi:
of white whiskers; and who know their demolisl
what be will wear next?-but what for even God
does it matter? Enough that He is prosp erity. C
our God, Lord of heaven and earth.' jsis passing-ou
we are in dist:
weeping, let wG
,t[ing our eyes v
ing a new idol
DUSE
(Continue
as 'a chalice f
ation.' I doub
ever fitted her
did in the sixt
jwhen she came
ure, upon the
'Metropolitan.
1 the chalice. '
altation of her
Ielement of aloe
Gowns
not the hybrid
ic character to
of the theatre
being offered in the great person i
drama, which v
ination rose t
hands and bo
a made up by artists an. art of livi
extraordinary
d with the quality of "use has r
actors retain n
rom the ordinary run vigor, and act
only the great
ducement-so tempt- 'Italian-can k
art. Duse has
more fully tha
more of hersel
-whose exclusiveness she can play c
two hours on
her gown this spring, [mark upon hei
} curtain. Dus
Imake-up or a
clothing to i
So today her I
aged, and he
young sailor d
for the soul a
mate her so fu
and $49.51°essly musical
infinite expres
a bird's for the
after note of I
doubt, fear, oy
suddenly into
suffering upon
Duse's body, I
for D'Annunzih
1 L when he calle
tiful Hands-
movement. '
studied in her
erate; someti
vously across
most anxious
Hermovement
u aninevitables
in the very so
nanding a b
Inately to obe
Duse and in t
made one with2
'- timate of he
tag and label
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Afternoon Teas
2:30 to 5
Our place is delightful for dinner parties.
-and let -us tell vou about it.
4','
About 150 gowns in the latest models that are
Fifth Avenue shops are here at little prices.
The newest silks in the popular shades have been
Ring 95-1
in designing and tailoring.
You'll be especially please
POLLY LIT TLE TES:HOP
On Thayer, Just Back of Hill Auditorium
Something different'
but?
the materials and the excellent tailoring--so different fr
of department store gowns. The prices are an added in
ing that you'll need no arguing to buy.
Included are many novelties-only one of a kind-
will add to their appeal. If you think of buying anoth
this will be one of your best opportunities.
I
Ill
F. L. Tilden..........Editor
Donald E. L. Snyder.....Books
Maxwell Nowels......:.Books
Normand Lockwood.. Music
Robert Bartron Henderson..:
...... ...... .. .. . Drama.
Gordon Wier.............Art
Lisle Rose, Halsey Davidson,
Newell Bebout, Samuel Moore,
Jr., Philip Wagner, Dorothy
Sanders, Evelyn Summerfield.
The Sunday Magazine solicits
manuscripts from all persons af-
filiated with the University. Man-,
uscripts must be typewritten,
triple spaced and written on one.
side only. * * *
The Sunday Magazine acknowl
edges The American Secular Un-
ion review service for "The Un-
official Observer" department. *
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Inaddition, reports of public officials
and charity organizations showing
the decrease since the advent of Pro-E
hibition in jail population, in the ne-a
cessity for poor relief, and the like,
can be effectively utilized.
Some other of the results of Prohi-
bition are outlined in a very good ar-
ticle in Harper's Magazine (Jan. 1921)
by E. A. Ross, Professor of Sociology,
of the University of Wisconsin. Start-
ing with the assertion that "Alcohol
is to our people what opium is to the
yellow," he says in part, "For onel
thing it (Prohibition) improves the
position of women, especially in the
lower level of society. . . . In Prohibi-
tion the home scores a signal suc-
cess. . . . Liquor blunts the parental
sense of obligation. . .. The closing
of the saloon goes a long way toward
purifying politics, none will deny."
Such arguments, amplified and pro-
perly broadcasted, will appeal with
tremendous force to the women of
America.
It is well-known that the success-;
ful business-man does not advertise
promiscuously; as an effective adver-
tiser he wants to know what class of l
people wil be reached by the particu-
(Continued on Page Four)
You will appreciate the change.
Our juicy steaks will mlake you a
steady patron
$p9.-5- $25
$29
$39"
Five Lots Prced at
The Mills -.Comp
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BE
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IMER'
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118 Main St.
It is the policy o1 this magasine to
publish .z icles of opinion by 'both
students and faculty members if, in
the judgment of the editor, these arti-
cles are of it rinsic value and interest.
This does umot mean that manuscripts.s
solicited or voluntarily offered are
necessarily in accord with editorial
opinioen ether in principle or form.
The Shop of Satisfaction
Across from D. U. R. Depot
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We've Been Serving the Best for Years
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