THE MICHIGAN -DAILY FAUE TWO SUN-DAY; MARCH1 1 SUNDAY, MARCH 16, 1924 THE MICHIGAN DAILY PROHIBITION Iso esectively ;einployed by the Pro-1 (Continued from Page One) hibitionists prior to the enactment Presidential Proclamation, or pt- of the 18th amendment can again be, as effectively used. The direct rela- cal platform, or judicial decree. It tion between alcohol and prostitution, is the clear, definite, final determina- ; cr ; peoeiy, ill health, diminishedt tion of a majority of the people them- economic p.roductivity, "dirty" poli-; selves, and n this country the people 'tics, can again be portrayed as it was are sovereigns and the repository of a few years ago, in press, pulpit, all power." school, current literature, cartoons, The chief requisite of effective ad- and the like. Moreover, a recent de-$ vertising, we are told time and time velopment in the evils of liquor if1 again, is "Keeping Everlastingly At It." sufficiently advertised can in addition Today "Wrigley's" advertisements (lot be used effectively; namely, the actual the nation much as the stars the sky. danger to body and mind one runs in The Wrigley's sales department has drinking the prevalent bootleg. The learned the lesson of effective adver- danger is a real one; as Federal Corn- tising, and in addition they apparent- missioner of Prohibtion Haynes wrote ly have learned that the level of sales in the Review of Reviews of June,I achieved through large sale adcvertis- 1922, "98 per cent of the booze put ing will not maintain itself if the ad- out is absolutely dangerous to life. vertising subsequently is appreciably Not all of it is so speedily deadly; 1i I ., Il Our Custom'lers ccme batk Tuttle's Lunc Room 388 Maynard St. South of Majestic been called a "golden rule," but "Que} tout n'est pas or qu 'on voit -luire." To use this Christian doctrine one- must .be an entrepreneur of thought, a penetrating manager who forsees that if one loves , himself, provision for one's neighbor is quite superflu- ous. The awful cause of our presenti pervading mediocrity lies precisely inI our sentimental brother-loving to the exclusion of our own advance. We have yet to realize the meaning of St.j Paul's exhortion, "work out your own{ salvation with fear and trembling." (Philippians 2:12). It hardly sems possible that sane men could doubt Bacchylides' frag- ment (though ministers of Protestant- ism presuppose the contrary) that "Be it said once for all, even wise minds are overmastered by love of gain." (Frag. I trans. Jebb). We cannot af- ford to deny this, for we would be denying a truth. Why can we not admit it and uphold it, yes, even go further and define only those minds as wise which are overmastered by love of gain: only be vigilant and allow just that to be loved which is' gain? Our errors come not from lov- ing gain, but from pretending to love gain and in fact loving loss. I sup-. pose to love gain is simply to do that which conduces best to one's own well-being.- This is no remarkably subtle statement. It is, however, a remarkably pregnant statement: it means that man's natural activity isj self-furtherance, not sel-denial, and that this results in heavenly power% rather than in self-abusement. There is an assertion in Laotzu'e "Tai Teh King" to the effect that "To him whof holds in his hands -the -Great Image, the whole world repairs"; and to me this signifies an image of God well grasped in a bigger treasure than! any human ideal about hand-shaking, missionary contributions, and brother- kissing. It signifies that -the whole world goes ahead and minds its own' business so long as you are a mere altruist, but rushes to you and clings! to you the instant you clinch one tiny ray from "Truth's day star." Have' we in our hands today the Great Im- ge? Have we a Vision of God? It has been said that God is dead, and; so He is. Let us weep His lcss! Let us cryin distress? LOST: ELEMENTS OF PROSPERITY God grew. old and died: his very heart beat slowly; 'he became pale and unnourished; he withered and passed-out. Gad, of the white beard, the far-seeing eye, and the everlast- ing mercy! We miss Him as we miss a Father. The old' God was a good God. He bestowed upon us respect and an ability to respect. He gave us a heavenly worry; a certain thing to ponder about. He made possible a very happy and spiritual death, an object for which we could (enunciate our bodies. In His Kingdom we heard the 'clang of royal arms and the roars of heavenly battles, to say nothing of the blinding of our eyes by the dazzling glory of his aristocracy. And All we hav unbelief Is a life of d4 For one of doubt. (Browning Apology curtailed. Wrigley's sales propagan- some of it might be consumed in mod- da has "sold" "Wrigley's" to the coun- eration for weeks or even months re- try; yet they realize that if they were fore bringing disaster. But all of it, today to stop advertising, their sales up to 98 percent, will within a com-' in the near future would take a drop partively short time destroy the in- and then would progressively decline. sides of whoever consumes it;-the A thing "sold"-be it a product, an liver, the kidneys, and the eyes arel idea, or what not-does not stay' particularly susceptible." As far as t ssold";not only must one advertise possible, the arguments used by Pro- but must advertise consistently. But! hibitionists should come, from those while Big Business has learned this not vitally connected with the Pro- lesson, while the government through bibition movement, thus eliminating its effective use of war propaganda 'the possibility of the "come-back" demonstrated its truth, we Prohibi- that the source of the argument is aI tionists are just beginning to learn prejudiced one. Some may claim that the lesson. In the years just previous the above statement by Commissioner to 1918 the idea of Prohibition was Haynes may be prejudiced; so to fur- "sold" the country, culminating in ther prove the real danger of bootleg the passage of the 18th amendment. let me quote from an article appear- But immediately upon its passage the ing in the Literary Digest of June 24, mass of the voters in favor of Pro- I 1922, under the caption Bootleg Whis- hibition, thinking that Prohibition key as a Prisoner, "'When you drinkI would now get along on its accumu- bootleg, the chances are better than lated momentum, heaved a sigh of 9 out of 10 that you are drinking rank relief and turned their attention else- poison'. This is not a statement is- where,-and as a consequence we ( sued either by Prohibitionists to dis- have the present type of Prohibition courage drinking or by anti-Prohibi- enforcement. Once again the Prohi- tionists tQ show what Prohibition has bitionists must take up their weapons brought us to. It is the conclusion of and use them as effectively as they a large newspaper service (NEA News did in pre-Volstead days. "The price Service) which had its men in various of Prohibition"-to paraphrase-"is parts of the country buy the ordinary eternal propaganda and advertising," run of bootleg liquor, and then had This advertising to be effective the samples analyzed to get an idea ought to assume at least these three of what were a man's chances of get- forms: First, the evils resulting di- ting poisonous booze." Judicious ad- rectly or indirectly from liquor must vertising along the line of the infor- be constantly and vividly- kept before mation here brought out will tend to the public. Second, the beneficent discourage among many the violation results already achieved by Prohibi- of the Prohibition laws. tion since the passage of the 18th City surveys (especially when un- amendment must be broadcasted dertaken by admittedly impartial throughout the nation. Third, the agencies) are of great value in pro- public must be aroused to the prime viding the subject matter for our see- necessity, if government is to exist, of ond line of advertising,-that is, the the enforcement of all law,-of which showing of the beneficent results al- of course the Prohibition law is a ready achieved by National Prohibi- part, tion. Notable among these surveys is The means by which the first-the the one undertaken by the Survey portrayal of the evils arising directly Magazine in Grand Rapids, Michigan, and indirectly from alcoholic traffic- the results of which appeared in their can be best effected needs little discus- publication under the title What Pro-a sion in this paper, for the methods hibition Has Meant To Grand Rapids. I .j ,t ,y i .t t °I , I ' t , . : ; . '4 3 ? t L I l iiii IF ! 17 1 ,i >! i i t i +t I i I l I THE FIRST NATIONAL BANK' ORGANIZED 1663 You will find our sayings department very helpfu and efficient OLDEST BANK IN ANN ARBOR MAIN STREET AT HURON I i it I, .'I I how--- a nice quiet place-where you can delicious bite to eat-why not try us? Special Offeringy of 5 Lots of Silk After the S For can get a finally, if it were not for Him, all the world would have ignored us, for In our distr only by carrying His image in our forever perce hands could we attain to immortality nourished by and earthly grace. Itwas from Him and. not only that we learned the saying "Humanh- by their tears ity be banged! Self and after self our own tragi a friend; the rest may go to the de- two men," s vil." (George Moore). All of these prays to the things we are deprived of now that cerity of hear God is dead. We are searching for to an idol witl them in every conceivable place, and infinite yearni shall we find them? ,.Maybe we shall really prays t find them hidden under the cloak of ond really pr a new God. Come, let us be truthful' We have ki Is it God whom we need, or do wek I im to grow not rather need the benefits which without sincer God disposes? God himself is a trif- in distress be 'Ing object, but out of our worship find Him. Ho of him all things flow. God is triflingI without Him?- because he is immeasurable; he is a reative mov incomprehensible; he lives and dies epires?-Reni and lives ceaselessly. Like the mys cism? Are w terious detective he now wears for a'chance we sha mask the radiant sun, noiw a bunch as the scurryi: of white whiskers; and who know their demolisl what be will wear next?-but what for even God does it matter? Enough that He is prosp erity. C our God, Lord of heaven and earth.' jsis passing-ou we are in dist: weeping, let wG ,t[ing our eyes v ing a new idol DUSE (Continue as 'a chalice f ation.' I doub ever fitted her did in the sixt jwhen she came ure, upon the 'Metropolitan. 1 the chalice. ' altation of her Ielement of aloe Gowns not the hybrid ic character to of the theatre being offered in the great person i drama, which v ination rose t hands and bo a made up by artists an. art of livi extraordinary d with the quality of "use has r actors retain n rom the ordinary run vigor, and act only the great ducement-so tempt- 'Italian-can k art. Duse has more fully tha more of hersel -whose exclusiveness she can play c two hours on her gown this spring, [mark upon hei } curtain. Dus Imake-up or a clothing to i So today her I aged, and he young sailor d for the soul a mate her so fu and $49.51°essly musical infinite expres a bird's for the after note of I doubt, fear, oy suddenly into suffering upon Duse's body, I for D'Annunzih 1 L when he calle tiful Hands- movement. ' studied in her erate; someti vously across most anxious Hermovement u aninevitables in the very so nanding a b Inately to obe Duse and in t made one with2 '- timate of he tag and label j i i i t i r , 1 i '} Afternoon Teas 2:30 to 5 Our place is delightful for dinner parties. -and let -us tell vou about it. 4',' About 150 gowns in the latest models that are Fifth Avenue shops are here at little prices. The newest silks in the popular shades have been Ring 95-1 in designing and tailoring. You'll be especially please POLLY LIT TLE TES:HOP On Thayer, Just Back of Hill Auditorium Something different' but? the materials and the excellent tailoring--so different fr of department store gowns. The prices are an added in ing that you'll need no arguing to buy. Included are many novelties-only one of a kind- will add to their appeal. If you think of buying anoth this will be one of your best opportunities. I Ill F. L. Tilden..........Editor Donald E. L. Snyder.....Books Maxwell Nowels......:.Books Normand Lockwood.. Music Robert Bartron Henderson..: ...... ...... .. .. . Drama. Gordon Wier.............Art Lisle Rose, Halsey Davidson, Newell Bebout, Samuel Moore, Jr., Philip Wagner, Dorothy Sanders, Evelyn Summerfield. The Sunday Magazine solicits manuscripts from all persons af- filiated with the University. Man-, uscripts must be typewritten, triple spaced and written on one. side only. * * * The Sunday Magazine acknowl edges The American Secular Un- ion review service for "The Un- official Observer" department. * < . . : i Inaddition, reports of public officials and charity organizations showing the decrease since the advent of Pro-E hibition in jail population, in the ne-a cessity for poor relief, and the like, can be effectively utilized. Some other of the results of Prohi- bition are outlined in a very good ar- ticle in Harper's Magazine (Jan. 1921) by E. A. Ross, Professor of Sociology, of the University of Wisconsin. Start- ing with the assertion that "Alcohol is to our people what opium is to the yellow," he says in part, "For onel thing it (Prohibition) improves the position of women, especially in the lower level of society. . . . In Prohibi- tion the home scores a signal suc- cess. . . . Liquor blunts the parental sense of obligation. . .. The closing of the saloon goes a long way toward purifying politics, none will deny." Such arguments, amplified and pro- perly broadcasted, will appeal with tremendous force to the women of America. It is well-known that the success-; ful business-man does not advertise promiscuously; as an effective adver- tiser he wants to know what class of l people wil be reached by the particu- (Continued on Page Four) You will appreciate the change. Our juicy steaks will mlake you a steady patron $p9.-5- $25 $29 $39" Five Lots Prced at The Mills -.Comp i BE s IMER' S 118 Main St. It is the policy o1 this magasine to publish .z icles of opinion by 'both students and faculty members if, in the judgment of the editor, these arti- cles are of it rinsic value and interest. This does umot mean that manuscripts.s solicited or voluntarily offered are necessarily in accord with editorial opinioen ether in principle or form. The Shop of Satisfaction Across from D. U. R. 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