-18 U- THE NATIONAL CO .EGE NEWSPAPER
Dollars and Ste SEPTEMBER 1989 SEPTEMBER 1989 Life Art
U- THE NATIONAL C LEGE NEWSPAPER 1
St. Cloud State U. student makes $60,000
with bathroom wall advertising business
By Nancy Stuntebeck
St. Cloud State U.
A St. Cloud State U. student has turned
bathroom walls into a $60,000 venture.
Tony Jacobson plasters the walls of
over 100 restrooms in Minnesota with
advertisements. The marketing major
leases restroom wall and stall space from
restaurants, nightclubs, convention cen-
ters and sports clubs, and then sells the
space to local advertisers.
Bathroom advertising is a relatively
new idea, with only a few agencies across
the country. Jacobson and his partner,
James Arabanos, became interested
after hearing about one such company in
Florida. They founded A.J. Enterprises
in December 1987.
"People saw A.J. Enterprises as a fly-
by-night idea," Jacobson says. "It was
hard to get our foot in the door because
we were a new company, and our concept
was difficult to grasp."
The company now boasts a clientele of
more than 300, and it has been featured
in more than 20 newspapers and
Advertising Age magazine. Jacobson has
set up his main office in Minnetonka with
branches in Minneapolis, St. Paul,
Duluth, Rochester and Bismark, N.D.
With the company's incorporation in
January and financing from a major
advertising agency, he hopes to expand
his business throughout the Midwest and
possibly nationwide. He also expects to
increase his first year sales of $60,000 by
five to 10 times.
Jacobson attributes his success to hard
work, experience in selling and his will-
ingness to take a risk. "Starting the com-
pany was a risk because I was still in
"We started the company with nothing.
I saw the opportunity and liked the idea
of working for myself instead of for some-
Jacobson likes the title entrepreneur,
saying college students are not encour-
JESPER CHRISTENSEN, UNIV. CHRONICLE, ST. CLOUD STA
St. Cloud State U. student Tony Jacobson
sells space to more than 300 advertisers.
STw JOE cEPEDA, DAILY FORTY-NINER, CAL STATE U.
dtdentmasg s masseuse earns $10.
Students can choose either a male or
provide stress relief female to perform the massage.
Customers also design their own tech-
By Kerry Kane nique, choosing from 21 steps
The GW Hatchet Stressbusters offers.
George Washington U. The service benefits both the clients
and the students who are employed.
After a long day of tense studying, Douglas says,"It's students servicing stu-
George Washington U. students can call dents." He personally hires and trains all
Stressbusters. the student employees, including a stu-
Described as "the Ivy League's answer dent manager for each campus.
to stress relief" by its founder, Steven "A lot of times, the person calling for a
Douglas, Stressbusters is a student-oper- massage will know the person answering
ated massage service with branches at the phone. It helps relax a person and
the U. of Pennsylvania, Yale U., Harvard makes it alot more funwhenyou actually
U. and Southern Connecticut U. know the person who's giving you the
Students on these campuses are trained massage."
by Douglas in five forms of Swedish Douglas founded the service at Yale U.
reflexology. They then offer an hour of in 1983 when many of his friends in the
their services for $20. The masseur or graduate drama department complained
of sore shoulders, necks and backs. The
28-year-old recruited 50 Yale students,
who worked as little or as much as their
Douglas said he prefers working
through college campuses because he
thinks students appreciate the service
more than other age groups. "Students
are fun," he said.
Plans for starting Stressbusters at
Trinity College, Catholic U. and
Georgetown U. fell through - "I think
mainly because of the religious objec-
tions," Douglas said.
However, Douglas says the safety fac-
tor is an important plus in his business.
Students "can be comfortable with what
we're doing. We try to create a very
Stressbusters has not received any
complaints to date.
aged to start their own businesses.
"College students are geared too much to
corporate America. They are not given a
positive image ofstarting small business-
es," he says. "The experience I'm gaining
can only open up doors for me in the
future, and my biggest worry after grad-
uation isn't landing a job.
"This has opened my eyes to so many
opportunities. It shows that you can be
successful at anything."
Doing time ... Some Washington State
U. criminal justice majors gained
firsthand experience this summer by
living and working at the county jail.
Six students received room and board
in exchange for 32 hours a week as
correction officers. The students
eased the load on the jail staff by
preparing meals, performingjanitori-
al work and supervising inmates.
Edward M. Hunt, The Evergreen,
Washington State U.
An alternative to med school ... Students
interested in health-related profes-
sions will find an unusual option in
Flagstaffthis fall, as the country's sec-
ond school of midwifery opens its
doors. According to Joan Remington,
a licensed midwife and academic
director, the school will be structured
similarly to the only other school for
midwives in Seattle. The 10 to 12 stu-
dents admitted each year to the three-
year certification program will take
classes in genetics, embryology, fam-
ily planning, pharmacology and
anatomy. In addition, they will be
required to complete a minimum
1,000-hour clinical program.
Applicants must have completed two
years of college with a cumulative
grade point average of 2.5 or better..
Sonya Goodwin, The Lumberjack,
Northern Arizona U.
Course overload ... A Pacific Lutheran
U. student who completed five majors
in four years graduated in May after
averaging 26 credits per semester.
During the spring of his junior year,
Christian Lucky carried 33 credits
toward his majois in German, philos-
ophy, history, classics and English.
Lucky has been accepted to five law
schools, including Duke, Virginia,
Columbia, Harvard and Georgetown.
. The Western Front, Western
Continued from page 16
Letters begin to arrive from Texaco,
Exxon, Citicorp, Fleet, Bank of America
... You begin to dream about credit card
And then from the credit card compa-
nies, other people get your name and
mailing address. Which allows them to
get your phone number. Soon every
evening at 6:15 you get a phone call from
someone who is trying to sell you maga-
zines, fake Tupperware or a trip to the
My only question is this: do these com-
panies really stop offering credit to you
when you graduate? I hope so, because
I'm running outoflittleslotsinmy wallet
to put the stupid things in.
Tell A Soul. Talent Show; Del La Soul-3 Feet
We'll Inherit The Earth; High And Rising.
etc. (Sire/Reprise) 378.927 The Magic Number; etc.
I (Tommy Boy) 381.160
ELVIS COSTELLO 378.'190 R.E.M. 375.162 ELISVlCOSTELL
SPIKE GREEN 2. MY AIM IS TRU
U2 337-832 THE SANDMEN 384.834OZZYOSOURNI
WAR 1s-1' WESTERN BLOOD ([i No Rest For TMe W
ARETHA FRANKLIN 380873 DEBBIE GIBSON 377-275 FISHBONE 375+865 INDIGO GIRLS 381.269 DONNA SUMMI
Through The Storm .-a* ELECTRIC YOUTH (i TRUTH AND SOUL 3i[0 Another Place and 1
THE CLASH t301-200 HUGO LARGO 380-238 THE JACKSONS 380-337 HEART 356-667 WIRE
LONDON CALLNG [E])391201 METTLE ® 2300Jacksonstreet ®2) BAD ANIMALS , Bea is A CupUnI Ste
BIG aAM BOO 381N236 GRATEFUL DEAD 357087 TALKING HEADS 329.938 BEACHES k379.69 PETER GABRIE
Fun. Faith & Fairplay IN THE DARK [®~ Stop Making Sense C Original Soundtrack .>, SO
BEST OFT 339.846 THROWING NMUS
Wrl BetELVIS COSTELLO ® HUNKPAPA
RyhmCo r328617TOM TOM CLUB 381-251 GREAT WHITE
Various Auists - - Journey0f Dreams u-Ba- a la", TWICE SHY
THE MIGH7Y QUINN 380.188 uwnsrAiiA70 77 8 4 CROWDED HOUSE 354.100 WINGER
Original Soundtrack Mm___OI
YOUSSOUN' DOUR 375-12 REBEL 348,219-SOUL ASYLUM 373 EU
MMIGRES REBEL MUSIC HANG TIME -_LIVIN- LARGE
GoEnE M374.322NEILLE BOTHERS 381-889 GIPSYKINGS 377-812 R.E.M
THE BIG EASY - YELLOW MOON 0 .. . Life's Rich Pagw
OFRA HAZA 377.820LUNDA ROkSTAD 362 60'JIMMY CLIFF 369-918 AEROSMITH
SHADAY Canclones Do Mi Padre x_._ u HANGING FIRE Permanent Vacat
- BraUllasscsl 384.784 "DA VAN '371 78' 'ULIA FORDHAM 382-317 SHRIEKBACK
LOS LOBOS 376.1 52 airnz Tropical
La Pistols Y El Corazon (~ Comiipledl By Dadd Byrne 2 Bird Of Paradise Q Q~ GO BANG!
UCWEJYEO374-256 oeadAClctn 374363 MICHAEL DOUCET 374.355. JODY WATLEY 381.061 NEAL SCHON
TAKING IT HOME o souh African M si & CAJUN BREW - Larger Than Life ® LATE NIGHT
SIMONE 371.773 BobMarley & The 337E857 ZIGGYMARLEY& 369512 THE KINKS t345 314T
VICIO 1 ,Wailers-Legend 0 MELODY MAKERS 1 - . tD 395.319 HEARTBREAKERS
.CONCJOCIS PAMt . i LET ME UP
J I30 --awTsb 369-199 JO .tVtA 374025 EDIE BRICKELL & 374-835 LOU REED
*The Harder They Caea' ® M C i SHADOW MAN 'NEWBOHEMIANS NEW YORK
O~gn~ ..eSre~,,,e. ..t
THE POLICE k -348-318
Every Breath You Take [--1
DAVID BOWIE 319-822
LET'S DANCE I1-
SAM BROWN 384.818
STAY AWAKE 374-249
Ms Fro 81syFirs Q
THEREAuM ACADEmiV 341-818
ANITA BAKER 374-05$
Cerr. ro i. a,? ro a,-..
NEW MODEL ARMY 381- 541
Thunder & Consolation i
Campe VnBehen 373-08
HENRY LEE SUMMER 380.352
I've Got Everything axsoos
VING COLOUR 370-833
Take Any 12 Casttes
or 8 CDs for Kt
Temple. New York
City; Sun King;
etc. (Sire) 381.798
STEVE WINWOOD 371-211
ROLL WITH IT
ROXY MUSIC 315.721
THE POLIE m 320.499"
ERASURE . 373.092
THE INNOCENTS 37 9
Sunshine On Leith
THE SMITHS 374.397
The Tenement Year
THE CARS 339-903
GREATEST HITS [
BLACK SABBATH 383-109
HEADLESS CROSS 3E
CHRIS 3EA -380246
TIME AND TIDES [.-
eant 34 J
tion 3 --"
IF YOU PREFER COMPACT DISCS PLEASE SEE THE OTHER SIDE.,
CBS/Columbia House, 1400 N. Fruitridge
P.O. Box 1130 Terre Haute, Indiana 47811-1130
I am enclosing check or money order for S1.86 (that's 10 for my 12
introductory cassettes plus 51.85 for shipping and handling). Please
accept my application under the terms outlined in this advertisement.
I agree to buy 8 more selections (at regular club prices) in the next
three years-and may cancel membership anytime after doing so.
tsetections with two numbers count as two selections wrie each number in a separate box.
Course challenges MBAs on ethics
To get 12 cassettes for a p enny!
By Heather Maher
The Daily Iowan
U. of Iowa
A recent study of ethics education in
graduate business schools found that
most schools now require education in
ethics. But only 12 percent of schools
have a separate course that teaches just
ethics, according to the Ethics Resource
The U. of Iowa's MBA program is part
of that 12 percent, requiring all its MBA
candidates to take the course "Society,
Law and Business."
Taught by associate professor Nancy
Hauserman, the class tries to teach eth-
ical decision-making rather than to sim-
ply dictate to students which specific
business practices are right or wrong.
Hauserman said the MBA students she
teaches are sensitive to the lack of respect
their career choice may bring them. "I
think more students today are aware of
a lack of ethics in business or of a percep-
tion of that. I think that the public thinks
that both business and government suf-
fers from this, and MBA students aren't
anxious to fall into that. I don't hear a lot
of people say 'Give me a million dollars
and forget the ethics.'
Fostering awareness is a primary goal
of business ethics studies, and under-
standing the need to carefully weigh deci-
sions made at the corporate level in terms
of how ethical they are is an important
part of gaining such awareness. But the
associate dean of graduate programs in
the College of Business, William Greer,
says ethics can be difficult to teach.
"We can give students a list of rules, but
we want them to think about problems
for which there are no rules, think about
how to treat their fellow humans well,"
...just join the Club now. It's your best guide to today's best
music-and a great deal, too! To get any 12 cassettes from
your favorite artists, just fill in and mail the application
together with your check or money order for $1.86 as
payment (that's 1 for your first 12 selections, plus $1.85 to
cover shipping and handling). In exchange, you simply
agree to buy 8 more selections (at regular Club prices) in
the next three years-and you may cancel membership
anytime after doing so.
-e .- :-e - Every four weeks (13 times a year)
you'll receive the Club's music magazine, which describes
the Selection of the Month for each musical interest...plus
hundreds of alternates from every field of music. In addi-
tion, up to six times a year you may receive offers of
Special Selections, usually at a discount off regular Club
prices, for a total of up to 19 buying opportunities.
If you wish to receive the Selection of the Month or the
Special Selection, you need do nothing-it will be shipped
automatically. If you prefer an alternate selection, or none
at all. simply fill in the response card always provided and
mail it by the date specified. You will always have at least
10 days to make your decision. If you ever receive any
Selection without having had at least 10 days to decide
you may return it at our expense.
The cassettes you order during your membership will
be billed at regular Club prices, which currently are $7.98 to
$9.98-plus shipping and handling. (Multi-unit sets, spe-
cial and classical selections may be somewhat higher.)
And if you continue as a member after completing your
enrollment agreement. you'll be eligible for our generous
"buy one-get one free" money-saving bonus plan!
R - a i: We'll send details of the Club's opera-
tion with your introductory shipment. If you are not satisfied
for any reason whatsoever, just return everything within 10
days for a full refund and you will have no further obligation.
So act now!
You may also choose your first selection right
now-we'll give it to you for up to 60% off regular Club
prices-only $3.98. Enclose payment now and you'll
receive it with your 12 introductory cassettes. This dis-
count purchase immediately reduces your membership
obligation-you then need buy just 7 more selections
(instead of 8) in the next three years. What's more, this
discount purchase also entitles you to still 2 more cas-
settes as a bonus. FREE. Just check the box in the
application and fill in the numbers of your first selection
and the 2 free bonus cassettes you want now.
(PleasePrint) First Name Initial LastName
(But/ mayalways choose from any category)
0 MODERN ROCK I0HARD ROCK 0 BLACK MUSIC 0 SOFT ROCK
'The Cure. Fine Living Colour, Lisa Lisa & Cult Richard Marx,
Young Cannibals Tom Petty Jam, Jody Watley Madonna
O POP 0 HEAVY METAL 0 EASY LISTENING 0 JAZZ
BarbraStreisand, GunsN'Roses. Ray Conniff, COUNTRY
Barry Manilow Great While Johnny Mathis C CLASSICAL*
Send my 0 CASSETTES to the following address:
Do you have a telephone? (01) O Yes (: No 224/F89
Do you have a credit card? (03) O Yes O No
r".-- for which Ilam
also enclosing additional payment of $3.98.
I then need buy only 7 more (instead of 8), at
regular Club prices, in three years.
Note'we reserve te rigtht to reject any appecatons: or cancel any membership. These oters not
availbl in APO FPO. Alaska. Hawaa. Puerto Rico; write for details of alternative ofter Canadian
resi'dents will be serviced fronm Toronto. Appicable sales tax added to all orders. 'Classical
membters will be serviced by the CBS Classical Club
. . - - -I
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