-18 U- THE NATIONAL CO .EGE NEWSPAPER 0 Dollars and Ste SEPTEMBER 1989 SEPTEMBER 1989 Life Art 9 U- THE NATIONAL C LEGE NEWSPAPER 1 St. Cloud State U. student makes $60,000 with bathroom wall advertising business By Nancy Stuntebeck University Chronicle St. Cloud State U. A St. Cloud State U. student has turned bathroom walls into a $60,000 venture. Tony Jacobson plasters the walls of over 100 restrooms in Minnesota with advertisements. The marketing major leases restroom wall and stall space from restaurants, nightclubs, convention cen- ters and sports clubs, and then sells the space to local advertisers. Bathroom advertising is a relatively new idea, with only a few agencies across the country. Jacobson and his partner, James Arabanos, became interested after hearing about one such company in Florida. They founded A.J. Enterprises in December 1987. "People saw A.J. Enterprises as a fly- by-night idea," Jacobson says. "It was hard to get our foot in the door because we were a new company, and our concept was difficult to grasp." The company now boasts a clientele of more than 300, and it has been featured in more than 20 newspapers and Advertising Age magazine. Jacobson has set up his main office in Minnetonka with branches in Minneapolis, St. Paul, Duluth, Rochester and Bismark, N.D. With the company's incorporation in January and financing from a major advertising agency, he hopes to expand his business throughout the Midwest and possibly nationwide. He also expects to increase his first year sales of $60,000 by five to 10 times. Jacobson attributes his success to hard work, experience in selling and his will- ingness to take a risk. "Starting the com- pany was a risk because I was still in school. "We started the company with nothing. I saw the opportunity and liked the idea of working for myself instead of for some- one else." Jacobson likes the title entrepreneur, saying college students are not encour- JESPER CHRISTENSEN, UNIV. CHRONICLE, ST. CLOUD STA St. Cloud State U. student Tony Jacobson sells space to more than 300 advertisers. STw JOE cEPEDA, DAILY FORTY-NINER, CAL STATE U. dtdentmasg s masseuse earns $10. Students can choose either a male or provide stress relief female to perform the massage. Customers also design their own tech- By Kerry Kane nique, choosing from 21 steps The GW Hatchet Stressbusters offers. George Washington U. The service benefits both the clients and the students who are employed. After a long day of tense studying, Douglas says,"It's students servicing stu- George Washington U. students can call dents." He personally hires and trains all Stressbusters. the student employees, including a stu- Described as "the Ivy League's answer dent manager for each campus. to stress relief" by its founder, Steven "A lot of times, the person calling for a Douglas, Stressbusters is a student-oper- massage will know the person answering ated massage service with branches at the phone. It helps relax a person and the U. of Pennsylvania, Yale U., Harvard makes it alot more funwhenyou actually U. and Southern Connecticut U. know the person who's giving you the Students on these campuses are trained massage." by Douglas in five forms of Swedish Douglas founded the service at Yale U. reflexology. They then offer an hour of in 1983 when many of his friends in the their services for $20. The masseur or graduate drama department complained of sore shoulders, necks and backs. The 28-year-old recruited 50 Yale students, who worked as little or as much as their schedules permitted. Douglas said he prefers working through college campuses because he thinks students appreciate the service more than other age groups. "Students are fun," he said. Plans for starting Stressbusters at Trinity College, Catholic U. and Georgetown U. fell through - "I think mainly because of the religious objec- tions," Douglas said. However, Douglas says the safety fac- tor is an important plus in his business. Students "can be comfortable with what we're doing. We try to create a very relaxed atmosphere." Stressbusters has not received any complaints to date. aged to start their own businesses. "College students are geared too much to corporate America. They are not given a positive image ofstarting small business- es," he says. "The experience I'm gaining can only open up doors for me in the future, and my biggest worry after grad- uation isn't landing a job. "This has opened my eyes to so many opportunities. It shows that you can be successful at anything." IT'S ACADEMIC Doing time ... Some Washington State U. criminal justice majors gained firsthand experience this summer by living and working at the county jail. Six students received room and board in exchange for 32 hours a week as correction officers. The students eased the load on the jail staff by preparing meals, performingjanitori- al work and supervising inmates. Edward M. Hunt, The Evergreen, Washington State U. Em. An alternative to med school ... Students interested in health-related profes- sions will find an unusual option in Flagstaffthis fall, as the country's sec- ond school of midwifery opens its doors. According to Joan Remington, a licensed midwife and academic director, the school will be structured similarly to the only other school for midwives in Seattle. The 10 to 12 stu- dents admitted each year to the three- year certification program will take classes in genetics, embryology, fam- ily planning, pharmacology and anatomy. In addition, they will be required to complete a minimum 1,000-hour clinical program. Applicants must have completed two years of college with a cumulative grade point average of 2.5 or better.. Sonya Goodwin, The Lumberjack, Northern Arizona U. SEu Course overload ... A Pacific Lutheran U. student who completed five majors in four years graduated in May after averaging 26 credits per semester. During the spring of his junior year, Christian Lucky carried 33 credits toward his majois in German, philos- ophy, history, classics and English. Lucky has been accepted to five law schools, including Duke, Virginia, Columbia, Harvard and Georgetown. . The Western Front, Western Washington U. Credit Continued from page 16 Letters begin to arrive from Texaco, Exxon, Citicorp, Fleet, Bank of America ... You begin to dream about credit card offers. And then from the credit card compa- nies, other people get your name and mailing address. Which allows them to get your phone number. Soon every evening at 6:15 you get a phone call from someone who is trying to sell you maga- zines, fake Tupperware or a trip to the Bahamas. My only question is this: do these com- panies really stop offering credit to you when you graduate? I hope so, because I'm running outoflittleslotsinmy wallet to put the stupid things in. The Replacements-Don't Tell A Soul. Talent Show; Del La Soul-3 Feet We'll Inherit The Earth; High And Rising. etc. (Sire/Reprise) 378.927 The Magic Number; etc. I (Tommy Boy) 381.160 ELVIS COSTELLO 378.'190 R.E.M. 375.162 ELISVlCOSTELL SPIKE GREEN 2. MY AIM IS TRU U2 337-832 THE SANDMEN 384.834OZZYOSOURNI WAR 1s-1' WESTERN BLOOD ([i No Rest For TMe W ARETHA FRANKLIN 380873 DEBBIE GIBSON 377-275 FISHBONE 375+865 INDIGO GIRLS 381.269 DONNA SUMMI Through The Storm .-a* ELECTRIC YOUTH (i TRUTH AND SOUL 3i[0 Another Place and 1 THE CLASH t301-200 HUGO LARGO 380-238 THE JACKSONS 380-337 HEART 356-667 WIRE LONDON CALLNG [E])391201 METTLE ® 2300Jacksonstreet ®2) BAD ANIMALS , Bea is A CupUnI Ste BIG aAM BOO 381N236 GRATEFUL DEAD 357087 TALKING HEADS 329.938 BEACHES k379.69 PETER GABRIE Fun. Faith & Fairplay IN THE DARK [®~ Stop Making Sense C Original Soundtrack .>, SO BEST OFT 339.846 THROWING NMUS Wrl BetELVIS COSTELLO ® HUNKPAPA RyhmCo r328617TOM TOM CLUB 381-251 GREAT WHITE Various Auists - - Journey0f Dreams u-Ba- a la", TWICE SHY THE MIGH7Y QUINN 380.188 uwnsrAiiA70 77 8 4 CROWDED HOUSE 354.100 WINGER Original Soundtrack Mm___OI YOUSSOUN' DOUR 375-12 REBEL 348,219-SOUL ASYLUM 373 EU MMIGRES REBEL MUSIC HANG TIME -_LIVIN- LARGE GoEnE M374.322NEILLE BOTHERS 381-889 GIPSYKINGS 377-812 R.E.M THE BIG EASY - YELLOW MOON 0 .. . Life's Rich Pagw OFRA HAZA 377.820LUNDA ROkSTAD 362 60'JIMMY CLIFF 369-918 AEROSMITH SHADAY Canclones Do Mi Padre x_._ u HANGING FIRE Permanent Vacat - BraUllasscsl 384.784 "DA VAN '371 78' 'ULIA FORDHAM 382-317 SHRIEKBACK LOS LOBOS 376.1 52 airnz Tropical La Pistols Y El Corazon (~ Comiipledl By Dadd Byrne 2 Bird Of Paradise Q Q~ GO BANG! UCWEJYEO374-256 oeadAClctn 374363 MICHAEL DOUCET 374.355. JODY WATLEY 381.061 NEAL SCHON TAKING IT HOME o souh African M si & CAJUN BREW - Larger Than Life ® LATE NIGHT SIMONE 371.773 BobMarley & The 337E857 ZIGGYMARLEY& 369512 THE KINKS t345 314T VICIO 1 ,Wailers-Legend 0 MELODY MAKERS 1 - . tD 395.319 HEARTBREAKERS .CONCJOCIS PAMt . i LET ME UP J I30 --awTsb 369-199 JO .tVtA 374025 EDIE BRICKELL & 374-835 LOU REED *The Harder They Caea' ® M C i SHADOW MAN 'NEWBOHEMIANS NEW YORK O~gn~ ..eSre~,,,e. ..t BANGLES 373"829 EVERYTHING THE POLICE k -348-318 Every Breath You Take [--1 S'CTS'-- 381.442 BLAST OFF DAVID BOWIE 319-822 LET'S DANCE I1- MELISSA 371-468 ETHERIDGE Fj--] SAM BROWN 384.818 STOP STAY AWAKE 374-249 Ms Fro 81syFirs Q THEREAuM ACADEmiV 341-818 ANITA BAKER 374-05$ Cerr. ro i. a,? ro a,-.. NEW MODEL ARMY 381- 541 Thunder & Consolation i Campe VnBehen 373-08 HENRY LEE SUMMER 380.352 I've Got Everything axsoos VING COLOUR 370-833 VIVID r Take Any 12 Casttes or 8 CDs for Kt The Cult-Sonic Temple. New York City; Sun King; etc. (Sire) 381.798 STEVE WINWOOD 371-211 ROLL WITH IT ROXY MUSIC 315.721 AVALON .- THE POLIE m 320.499" SYNCHRONICITY Q~ ERASURE . 373.092 THE INNOCENTS 37 9 'PROCLAIMERS 382-036 Sunshine On Leith FOREIGNER 318-055- RECORDS THE SMITHS 374.397 RANK EXTREME 38$2242 PERELIBU 373.449 The Tenement Year THE CARS 339-903 GREATEST HITS [ BLACK SABBATH 383-109 HEADLESS CROSS 3E CHRIS 3EA -380246 BASIA 368.043 TIME AND TIDES [.- L 345.777 ES 379768 381 178 374.652 382.473 347.765 eant 34 J 359.075 tion 3 --" 373.142 380-378 357-772 378-216 15w IF YOU PREFER COMPACT DISCS PLEASE SEE THE OTHER SIDE., 4 CBS/Columbia House, 1400 N. Fruitridge P.O. Box 1130 Terre Haute, Indiana 47811-1130 I am enclosing check or money order for S1.86 (that's 10 for my 12 introductory cassettes plus 51.85 for shipping and handling). Please accept my application under the terms outlined in this advertisement. I agree to buy 8 more selections (at regular club prices) in the next three years-and may cancel membership anytime after doing so. b tsetections with two numbers count as two selections wrie each number in a separate box. Course challenges MBAs on ethics To get 12 cassettes for a p enny! By Heather Maher The Daily Iowan U. of Iowa A recent study of ethics education in graduate business schools found that most schools now require education in ethics. But only 12 percent of schools have a separate course that teaches just ethics, according to the Ethics Resource Center survey. The U. of Iowa's MBA program is part of that 12 percent, requiring all its MBA candidates to take the course "Society, Law and Business." Taught by associate professor Nancy Hauserman, the class tries to teach eth- ical decision-making rather than to sim- ply dictate to students which specific business practices are right or wrong. Hauserman said the MBA students she teaches are sensitive to the lack of respect their career choice may bring them. "I think more students today are aware of a lack of ethics in business or of a percep- tion of that. I think that the public thinks that both business and government suf- fers from this, and MBA students aren't anxious to fall into that. I don't hear a lot of people say 'Give me a million dollars and forget the ethics.' Fostering awareness is a primary goal of business ethics studies, and under- standing the need to carefully weigh deci- sions made at the corporate level in terms of how ethical they are is an important part of gaining such awareness. But the associate dean of graduate programs in the College of Business, William Greer, says ethics can be difficult to teach. "We can give students a list of rules, but we want them to think about problems for which there are no rules, think about how to treat their fellow humans well," he said. wV ...just join the Club now. It's your best guide to today's best music-and a great deal, too! To get any 12 cassettes from your favorite artists, just fill in and mail the application together with your check or money order for $1.86 as payment (that's 1 for your first 12 selections, plus $1.85 to cover shipping and handling). In exchange, you simply agree to buy 8 more selections (at regular Club prices) in the next three years-and you may cancel membership anytime after doing so. -e .- :-e - Every four weeks (13 times a year) you'll receive the Club's music magazine, which describes the Selection of the Month for each musical interest...plus hundreds of alternates from every field of music. In addi- tion, up to six times a year you may receive offers of Special Selections, usually at a discount off regular Club prices, for a total of up to 19 buying opportunities. If you wish to receive the Selection of the Month or the Special Selection, you need do nothing-it will be shipped automatically. If you prefer an alternate selection, or none at all. simply fill in the response card always provided and mail it by the date specified. You will always have at least 10 days to make your decision. If you ever receive any Selection without having had at least 10 days to decide you may return it at our expense. The cassettes you order during your membership will be billed at regular Club prices, which currently are $7.98 to $9.98-plus shipping and handling. (Multi-unit sets, spe- cial and classical selections may be somewhat higher.) And if you continue as a member after completing your enrollment agreement. you'll be eligible for our generous "buy one-get one free" money-saving bonus plan! R - a i: We'll send details of the Club's opera- tion with your introductory shipment. If you are not satisfied for any reason whatsoever, just return everything within 10 days for a full refund and you will have no further obligation. So act now! You may also choose your first selection right now-we'll give it to you for up to 60% off regular Club prices-only $3.98. Enclose payment now and you'll receive it with your 12 introductory cassettes. This dis- count purchase immediately reduces your membership obligation-you then need buy just 7 more selections (instead of 8) in the next three years. What's more, this discount purchase also entitles you to still 2 more cas- settes as a bonus. FREE. Just check the box in the application and fill in the numbers of your first selection and the 2 free bonus cassettes you want now. I 0 Mr. Q1 Mrs. ii mrs. 0l Miss (PleasePrint) First Name Initial LastName (But/ mayalways choose from any category) 0 MODERN ROCK I0HARD ROCK 0 BLACK MUSIC 0 SOFT ROCK 'The Cure. Fine Living Colour, Lisa Lisa & Cult Richard Marx, Young Cannibals Tom Petty Jam, Jody Watley Madonna O POP 0 HEAVY METAL 0 EASY LISTENING 0 JAZZ BarbraStreisand, GunsN'Roses. Ray Conniff, COUNTRY Barry Manilow Great While Johnny Mathis C CLASSICAL* Send my 0 CASSETTES to the following address: Address Apt. City State Zip Do you have a telephone? (01) O Yes (: No 224/F89 Do you have a credit card? (03) O Yes O No r".-- for which Ilam also enclosing additional payment of $3.98. I then need buy only 7 more (instead of 8), at regular Club prices, in three years. KNX/WS KNY/EM Note'we reserve te rigtht to reject any appecatons: or cancel any membership. These oters not availbl in APO FPO. Alaska. Hawaa. Puerto Rico; write for details of alternative ofter Canadian resi'dents will be serviced fronm Toronto. Appicable sales tax added to all orders. 'Classical membters will be serviced by the CBS Classical Club Wl-" . . - - -I O WU JI N N It 09 wyoum Vb i l l lls IS TAkiNG Us? To W? W . MR ou0u*9R1ALs..*Y vA KX W VZ .Wd LL- koe~s Go TO BRG $ov* 41M i" CAN GET A~bTKAM& ON ON~E CARiROSE \ASA .-IJ wr i i n i i iii rr