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March 28, 1975 - Image 2

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Publication:
The Michigan Daily, 1975-03-28

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Page Two

THE MICHIGAN DAILY

Friday, March 28. 1975

P~geTwoTHE ICHGAN AIL

--r

Arborland makes

N>M

50 DEAD
Violence rocks Angola

expansion
By TOM PRESTON
Although no definite announce-
ments have been made, it is
evident that some of the stores
at the city's Arborland mall
will be expanded soon.
Representatives of the Arbor-
land { Merchant's Association
have spoken recently with the
City Planning Commission about
possibly enlarging its Mont-
gomery Ward's outlet, and build-
ing a roof over the enclosed
part of the shopping area.
"THEY haven't submitted
anything formal yet, but we
have talked about building re-
quirements," said Martin Over-

plans
heiser, Ann Arbor City Planning
Director.
His assistant, Joseph Monroe,
pointed out yesterday that
"there are absolutely no def-
inite plans yet.
"They're certainly in a posi-
tion to consider it, and have
indicated that they want to, but
we haven't even got a file on
them as of this time," he said.
When asked about his store's
plans, Arborland Ward's mana-
ger Milton Carfes commented
that the outlet plans to build a
new automotive department sep-
arate from the main store,
which will create 30,000 square
feet of additional space inside
the store.
One of the owners of Arbor-
land, Charles Gershenson of De-
troit, said, "We've been work-
ing on plans, and Ward's has
specific date as to when the deal
agreement. But I can't give a
specific date as to wen the deal
will be closed."

DR. PAUL USLAN
Optometrist
Full Contact Lens Service
Visual Examinations
548 Church 663-2476

. LISBON (Reuter) - Shoot-
ing continued yesterday in the
Angolan capital of Luanda in
the wake of earlier clashes be-
tween two rival liberation
movements that left more than,
50 dead.I
The Angolan official radio, in
a special broadcast carried on
the Portuguese state radio, said
troops of the Zaire - based na-
tional front for the liberation of
Angola had today defied an or-
der confining them to barracks.
BUT IT said the shooting
was not as intense as that of
the previous day. Portuguese
troops and liberation fighters of
the National Uniong frthe To-
tal Liberation of Angola ap-
parently had brought the situa-
tion under control.
The Portuguese information
minister, Captain Jorge Correia
Jesuino, meanwhile, told a
press conference here that the
worst was over in Angola after
fighting between the National
Front and the Marxist Popular
Movement for the Liberation of
Angola, in which more than SO
died and 100 were wounded.
The Angola radio said Na-
tional Front troops were guard-
ing the area around two of
their headquarters in central
Luanda in spite of an order
from the Portuguese high com-
missioner, General Silva Car-
doso, confining all National;
Front and Marxist Popular
Movement troops to barracks.

THE, ANGOLAN radio said dio, which is now the only one
Portuguese troops and National allowed to broadcast in the
Union soldiers were patroling West African territory.
Luanda's black suburbs, where The Portuguese authorities in
the fighting between rival liber-' Angola yesterday imposed . an
ation movements was concen- overnight curfew nd said Lu-
trated, and had managed to anda would be guarded by Por-
bring about "a certain type of tuguese troops and soldiers of
order" throughout the city. the National Union, the third
The, situation in the rest of ' liberation movement in the ter-
the country was "calm but un- ritory, which has not so far
certain," according to the ra- been involved in the fighting.
'U' students prod ue
people's yellow pages

r w w w - -.
a a S S S

INTERNATIONAL
ANIMATION UI
A program of the Finest Contemporary animation available. Unlike
Disney in their comic approach, they nevertheless stimulate the visual
and creative senses and uses of the form while remaining entertaining. 218 N. DIVISION 665-0606 ,
SAT.: Marcel Carne's CHILDREN OF PARADISE (at 8 only> HOLY WEEK EVENTS
GOOD FRIDAY, March 28-
SUN.: Marcel Carne's PORT OF SHADOWS (at 7)
Jean Arthur in EASY LIVING (at 9:05) 12 noon-3 p.m.
OLD ARCH The Three Hours at St. Andrew's Church
CINEMA GUILD TONIGHT AT O ARC. HOLY SATURDAY, March 29-
7, 8:45 & 10:30 Adm.. Only $1 10:30 p.m.
The Easter Vigil at Canterbury House,
followed by on Agape Feast
-jt

By TRUDY GAYER
Twenty-three University stu-
dents have produced the first
edition of Ann Arbor's "Peo-
ple's Yellow Pages", a 96-page
directory listing local organiza-
tions, services, and businesses
seeking social change.
Listings in the book, which
costs 50 cents, include non-pro-
fit organizations, political and
spiritual groups, low-cost edu-
cational and social services, and
cooperatively and collectively
owned businesses.
U N D E R THE direction
of Mary Squiers, the depart-
ment secretary for the Pilot
Program, the students, most of
whom live in Alice Lloyd Dor-
mitory, have worked the past
six months contacting,sinter-
viewing, and carefully screen-
ing the entries for the booklet.

"I'm eating and sleeping this
thing," said Squiers, who has
been working long hours com-
pleting the directory.
The listings are divided into
eight categoriesand are indi-
vidually described in a para-
graph. Description are a con-
glomeration of the agency's in-
put along with information
gathered by the students.
THE PROJECT was finan-
cially supported through a
loan by a local resident. Some
of the students involved receiv-
ed course credit for the pro-
ject.
"The project is non-profit
and was not a capitalistic un-
dertaking," said Squiers. "If
there is left-over money it will
go to a community organiza-
tion."
I Try
Daily
Classif ieds
MAY
GRADUATE ?
If you plan to attend
the May 3 commence-
ment, you must order
S a cap & gown by Fri-
day, April 4, 1975.
University Cellar
769-7940

How much profit
does the average U.S.
lom pany -snmake on
each sales dollar?
(check one) A.LQ45 B.LQ28C C.LQ12C D.Q5C
And where
do profits go?
If you compare what the majority of Americans
think corporate profits are, with the bottom line
of the typical corporate financial statement,
you will see that the public holds profound
misconceptions about this vital subject
The adjoining message from the April Reader's
Digest sums up opinions and the facts about
profits. It shows what happens to them. And it
shows how the profit potential can give
innovators the incentive needed to create or
expand business. That leads to more jobs and
more earnings all around.
Read on (even if you checked letter D above).
It can be well worth the investment of your time.

0
dSTl U,

ADVERTJSEMENT
We all should
know "them" better,,for they play
a vital role in every-
thing we do

PRE-MEDS
Thousands of pre-medical students will be
refused admission this year to U.S. medical
schools due to extremely limited openings.
Here is an alternative:
ENROLL IN A F O R E I G N MEDICAL
SCHOOL. Americans can be accepted to out-
standing medical schools in France and Italy.
For information and application forms,
contact the Institute of International Medical
Education. Provisionally chartered by the Re-
gents of the University of the State of New
York.
INSTITUTE OF INTERNATIONAL
MEDICAL EDUCATION
40 E. 54 St., N.Y. 10022
(212) 832-2089

"THExM"
E'vE been hear-
ng a lot about
"Them" lately.
Often bad things.
About how big they
are. They've been cursed in the
streets, reviled in Congress, con-
demned in the press. They are often
overestimated. They are seldom
understood.
We all should know them better,
for their handiwork is everywhere
-though we may not realize it.
-They built a factory in a riot-
torn section of Watts, Calif., then
helped it along until it was a $ro-
million-a-year business owned large-
ly by its employes.

-They helped to remodel a home
for troubled youngsters in Leaven-
worth, Kan., and to fix up a recrea-
tion center for school dropouts and
drug victims in Dallas.
-They created a million new jobs
in the United States last year.
-They pour $325 million into
education each year and another $144
million yearly into the arts. Their
total outlay for charity each year is
about $i billion.
-They put $85 million into a new
steel-making process that prevented
a steel mill in Pennsylvania from
closing down, saving 2000 jobs.
-They give federal, state and lo-
cal governments more than $41 bil-
lion in annual tax revenues.
Who are "they"?
Profits. The money earned over
and above the expenses of operating
our American business and industry.
If industry were not profitable, not
only would companies soon go out
of business-with dire consequences
to employes and stockholders-but a
great variety of social and humani-
tarian activities would simply go by

I

ADVERTISEMENT

,-ID L'ERTISE.VILN.1

the board. It is a corporation's con-
tinued profitability that allows it to
regularly put money into, say, public
TV or the local symphony, and at
the same time create new technology
and new jobs.
Profits are not, as some people
seem to think, clutched in the hands-
of a fev cigar-smoking tycoons.
There are 30 million stockholders
in this country who count on them;
;;.5 million workers whose retire-
ment funds, invested in stocks and
bonds, depend on them; 365 million
life-insurance policies in force in the
United States that depend to a great
degree on ldividends that profits
produce.
Profits are far more, of course.
They are one of man's primary
incentives. Long after factories have
been built and payrolls and fringe
benefits paid, profits keep lights
burning in offices, in laboratories, in
men's minds, spurring the almost in-
definable mix of new products and
ideas called progress. Paper shufflers
and chart devisers in a centralized
economic bureaucracy do not in vent
automatic transmissions, fresh-fro-
zen foods, kidney machines, double-
knit fabrics or wonder drugs. Men
in the market-place do. Stimulated

meet that demand by companies
seeking a profit. When the dryers
started rolling out, who benefited?
The companies-sure. But the big
beneficiaries were the consumers,
first, because their demands were
satisfied and, second, business com-
petition quickly drove prices down.
Yet, while profits are so intimately
tied to the lives of all of us, the
public concept of them is so distorted
as to be hardly a concept at all. For
example, polls indicate that the ma-
jority of Americans believe business
clears about 28 cents profit on every
dollar it earns.
The fact is, after taxes the average
U.S. company now makes a little less
than a nickel profit on each sales
dollar.
Certainly, in some industries the
average is higher, but not very much.
Mining companies, office-equipment
and computer firms average be-
tween nine and ten cents on the dol-
lar. Lumber products make around
seven. Oil production and refining
produce about eight. But in many
industries the profit margin is much
lower. Ironically, many of the low-
est profit margins are in businesses
that many people assume to be mak-
ing "unconscionable profits" at the
-. ..' - .- - c..- . .

picture. But somehow we Ameri-
cans remain peculiarly unconvinced.
We buy a house for $28,000, sell it for
$40,000, then the next day condemn
someone else's "pursuit of profit."
We blithely forget the realities of
economics and competition.
Let's look at the profit picture on
a common product-a woman's

MANUFACTURER'S
COST AND PROFIT

Fabrics and
accessories ............
Design and factory
operations ...................
Production wages
and benefits..........
Administrative and
sales salaries................ ...
Taxes ..... ..... .... ........
Profit from sales
to retailer......... .....

4.91
6.86
3.97
.98
.92

dress that sells in department stores
for $5o. A woman examining it
might conclude she could make the
same dress for quite a bit less than
that amount. Provided she could
get the pattern (one of hundreds
submitted by the manufacturers'
designers), she could indeed save
money. But this dress is on the rack
because the majority of women have
neither the time nor the inclination
to make their own.
Why does it cost $50?
The box in the previous column
gives a breakdown of costs. And it
shows that a $25.75 dress that pro-
vided jobs and made a profit for
people in the garment industry ends
up fulfilling a consumer desire, pro-
viding livelihood for a department
store's employes, putting tax money
in the public treasury and profiting
the store's owners. In the process, it
becomes a $5o dress. As for that $1.30
retail profit-well, you the consumer
are the reason why it is that low.
For to raise the profit margin the
businessman would have to risk los-
ing your patronage. You in the end
make the decision. That's what com-
petition is all about. And profit is the
essence of competition.

"I Don't Know Any Alcoholics"
ss
Maybe you just don't know you know any alcoholics. Some of
your best friends may have drinking problems. They dont
seem "different." And they usually try to hide their illness,
even from themselves.
) Ann Arbor Jaycees
r An Open Letter to All V. of H Students:
In 1972, 16,000 U. of M. students petitioned for the crea-
tion of PIRGIM, the Public Interest Research Group in Michigan
so that a staff of professionals could work full-time under the
direction of students on issues of public concern-consumer pro-
tection, environmental quality, and governmental responsibility,
to name just a few. To support this staff and the organization's
activities, PIRGIM has been part of the registration process since
its inception in 1972.
PIRGIM won't be at registration this spring, but it's still
around. The longer, decentralized registration process under the
new CRISP system precluded a PIRGIM station for contact with
students. Since student contact seemed essential, PIRGIM asked
for a system that would allow it. On March 21, the Regents ap-
proved a PIRGIM collection method along lines originallyre-
quested by the majority of UM students in the 1972 petitioning,
Here's how it works:
The PIRGIM fee, $1.50, will be shown on all students' first
billings next September. If you want to support PIRGIM, you pay
the fee. If you don't want to, don't pay it: just get the assessment
reversed on your account at the tSudent Accounts Office. A week
will be set aside in the fall, probably in late September, for such
credit requests, and heavily publicized. The administration will
be handling the credits, but PIRGIM people will be there to talk
with stuernts who have nestionsa Aht PIRCM'e iwn A ,wrk id

Wholesale price to retailer $25.75
RETAILER'S COST
AND PROFIT.
Dress from manufacturer ..$25.75

Advertising, sale
markdowns, freight.........
Store operations..............
Payroll.. .............

5.55
6.20
9.10

1 1

_. .

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