Page Two THE MICHIGAN DAILY Friday, March 28. 1975 P~geTwoTHE ICHGAN AIL --r Arborland makes N>M 50 DEAD Violence rocks Angola expansion By TOM PRESTON Although no definite announce- ments have been made, it is evident that some of the stores at the city's Arborland mall will be expanded soon. Representatives of the Arbor- land { Merchant's Association have spoken recently with the City Planning Commission about possibly enlarging its Mont- gomery Ward's outlet, and build- ing a roof over the enclosed part of the shopping area. "THEY haven't submitted anything formal yet, but we have talked about building re- quirements," said Martin Over- plans heiser, Ann Arbor City Planning Director. His assistant, Joseph Monroe, pointed out yesterday that "there are absolutely no def- inite plans yet. "They're certainly in a posi- tion to consider it, and have indicated that they want to, but we haven't even got a file on them as of this time," he said. When asked about his store's plans, Arborland Ward's mana- ger Milton Carfes commented that the outlet plans to build a new automotive department sep- arate from the main store, which will create 30,000 square feet of additional space inside the store. One of the owners of Arbor- land, Charles Gershenson of De- troit, said, "We've been work- ing on plans, and Ward's has specific date as to when the deal agreement. But I can't give a specific date as to wen the deal will be closed." DR. PAUL USLAN Optometrist Full Contact Lens Service Visual Examinations 548 Church 663-2476 . LISBON (Reuter) - Shoot- ing continued yesterday in the Angolan capital of Luanda in the wake of earlier clashes be- tween two rival liberation movements that left more than, 50 dead.I The Angolan official radio, in a special broadcast carried on the Portuguese state radio, said troops of the Zaire - based na- tional front for the liberation of Angola had today defied an or- der confining them to barracks. BUT IT said the shooting was not as intense as that of the previous day. Portuguese troops and liberation fighters of the National Uniong frthe To- tal Liberation of Angola ap- parently had brought the situa- tion under control. The Portuguese information minister, Captain Jorge Correia Jesuino, meanwhile, told a press conference here that the worst was over in Angola after fighting between the National Front and the Marxist Popular Movement for the Liberation of Angola, in which more than SO died and 100 were wounded. The Angola radio said Na- tional Front troops were guard- ing the area around two of their headquarters in central Luanda in spite of an order from the Portuguese high com- missioner, General Silva Car- doso, confining all National; Front and Marxist Popular Movement troops to barracks. THE, ANGOLAN radio said dio, which is now the only one Portuguese troops and National allowed to broadcast in the Union soldiers were patroling West African territory. Luanda's black suburbs, where The Portuguese authorities in the fighting between rival liber-' Angola yesterday imposed . an ation movements was concen- overnight curfew nd said Lu- trated, and had managed to anda would be guarded by Por- bring about "a certain type of tuguese troops and soldiers of order" throughout the city. the National Union, the third The, situation in the rest of ' liberation movement in the ter- the country was "calm but un- ritory, which has not so far certain," according to the ra- been involved in the fighting. 'U' students prod ue people's yellow pages r w w w - -. a a S S S INTERNATIONAL ANIMATION UI A program of the Finest Contemporary animation available. Unlike Disney in their comic approach, they nevertheless stimulate the visual and creative senses and uses of the form while remaining entertaining. 218 N. DIVISION 665-0606 , SAT.: Marcel Carne's CHILDREN OF PARADISE (at 8 only> HOLY WEEK EVENTS GOOD FRIDAY, March 28- SUN.: Marcel Carne's PORT OF SHADOWS (at 7) Jean Arthur in EASY LIVING (at 9:05) 12 noon-3 p.m. OLD ARCH The Three Hours at St. Andrew's Church CINEMA GUILD TONIGHT AT O ARC. HOLY SATURDAY, March 29- 7, 8:45 & 10:30 Adm.. Only $1 10:30 p.m. The Easter Vigil at Canterbury House, followed by on Agape Feast -jt By TRUDY GAYER Twenty-three University stu- dents have produced the first edition of Ann Arbor's "Peo- ple's Yellow Pages", a 96-page directory listing local organiza- tions, services, and businesses seeking social change. Listings in the book, which costs 50 cents, include non-pro- fit organizations, political and spiritual groups, low-cost edu- cational and social services, and cooperatively and collectively owned businesses. U N D E R THE direction of Mary Squiers, the depart- ment secretary for the Pilot Program, the students, most of whom live in Alice Lloyd Dor- mitory, have worked the past six months contacting,sinter- viewing, and carefully screen- ing the entries for the booklet. "I'm eating and sleeping this thing," said Squiers, who has been working long hours com- pleting the directory. The listings are divided into eight categoriesand are indi- vidually described in a para- graph. Description are a con- glomeration of the agency's in- put along with information gathered by the students. THE PROJECT was finan- cially supported through a loan by a local resident. Some of the students involved receiv- ed course credit for the pro- ject. "The project is non-profit and was not a capitalistic un- dertaking," said Squiers. "If there is left-over money it will go to a community organiza- tion." I Try Daily Classif ieds MAY GRADUATE ? If you plan to attend the May 3 commence- ment, you must order S a cap & gown by Fri- day, April 4, 1975. University Cellar 769-7940 How much profit does the average U.S. lom pany -snmake on each sales dollar? (check one) A.LQ45 B.LQ28C C.LQ12C D.Q5C And where do profits go? If you compare what the majority of Americans think corporate profits are, with the bottom line of the typical corporate financial statement, you will see that the public holds profound misconceptions about this vital subject The adjoining message from the April Reader's Digest sums up opinions and the facts about profits. It shows what happens to them. And it shows how the profit potential can give innovators the incentive needed to create or expand business. That leads to more jobs and more earnings all around. Read on (even if you checked letter D above). It can be well worth the investment of your time. 0 dSTl U, ADVERTJSEMENT We all should know "them" better,,for they play a vital role in every- thing we do PRE-MEDS Thousands of pre-medical students will be refused admission this year to U.S. medical schools due to extremely limited openings. Here is an alternative: ENROLL IN A F O R E I G N MEDICAL SCHOOL. Americans can be accepted to out- standing medical schools in France and Italy. For information and application forms, contact the Institute of International Medical Education. Provisionally chartered by the Re- gents of the University of the State of New York. INSTITUTE OF INTERNATIONAL MEDICAL EDUCATION 40 E. 54 St., N.Y. 10022 (212) 832-2089 "THExM" E'vE been hear- ng a lot about "Them" lately. Often bad things. About how big they are. They've been cursed in the streets, reviled in Congress, con- demned in the press. They are often overestimated. They are seldom understood. We all should know them better, for their handiwork is everywhere -though we may not realize it. -They built a factory in a riot- torn section of Watts, Calif., then helped it along until it was a $ro- million-a-year business owned large- ly by its employes. -They helped to remodel a home for troubled youngsters in Leaven- worth, Kan., and to fix up a recrea- tion center for school dropouts and drug victims in Dallas. -They created a million new jobs in the United States last year. -They pour $325 million into education each year and another $144 million yearly into the arts. Their total outlay for charity each year is about $i billion. -They put $85 million into a new steel-making process that prevented a steel mill in Pennsylvania from closing down, saving 2000 jobs. -They give federal, state and lo- cal governments more than $41 bil- lion in annual tax revenues. Who are "they"? Profits. The money earned over and above the expenses of operating our American business and industry. If industry were not profitable, not only would companies soon go out of business-with dire consequences to employes and stockholders-but a great variety of social and humani- tarian activities would simply go by I ADVERTISEMENT ,-ID L'ERTISE.VILN.1 the board. It is a corporation's con- tinued profitability that allows it to regularly put money into, say, public TV or the local symphony, and at the same time create new technology and new jobs. Profits are not, as some people seem to think, clutched in the hands- of a fev cigar-smoking tycoons. There are 30 million stockholders in this country who count on them; ;;.5 million workers whose retire- ment funds, invested in stocks and bonds, depend on them; 365 million life-insurance policies in force in the United States that depend to a great degree on ldividends that profits produce. Profits are far more, of course. They are one of man's primary incentives. Long after factories have been built and payrolls and fringe benefits paid, profits keep lights burning in offices, in laboratories, in men's minds, spurring the almost in- definable mix of new products and ideas called progress. Paper shufflers and chart devisers in a centralized economic bureaucracy do not in vent automatic transmissions, fresh-fro- zen foods, kidney machines, double- knit fabrics or wonder drugs. Men in the market-place do. Stimulated meet that demand by companies seeking a profit. When the dryers started rolling out, who benefited? The companies-sure. But the big beneficiaries were the consumers, first, because their demands were satisfied and, second, business com- petition quickly drove prices down. Yet, while profits are so intimately tied to the lives of all of us, the public concept of them is so distorted as to be hardly a concept at all. For example, polls indicate that the ma- jority of Americans believe business clears about 28 cents profit on every dollar it earns. The fact is, after taxes the average U.S. company now makes a little less than a nickel profit on each sales dollar. Certainly, in some industries the average is higher, but not very much. Mining companies, office-equipment and computer firms average be- tween nine and ten cents on the dol- lar. Lumber products make around seven. Oil production and refining produce about eight. But in many industries the profit margin is much lower. Ironically, many of the low- est profit margins are in businesses that many people assume to be mak- ing "unconscionable profits" at the -. ..' - .- - c..- . . picture. But somehow we Ameri- cans remain peculiarly unconvinced. We buy a house for $28,000, sell it for $40,000, then the next day condemn someone else's "pursuit of profit." We blithely forget the realities of economics and competition. Let's look at the profit picture on a common product-a woman's MANUFACTURER'S COST AND PROFIT Fabrics and accessories ............ Design and factory operations ................... Production wages and benefits.......... Administrative and sales salaries................ ... Taxes ..... ..... .... ........ Profit from sales to retailer......... ..... 4.91 6.86 3.97 .98 .92 dress that sells in department stores for $5o. A woman examining it might conclude she could make the same dress for quite a bit less than that amount. Provided she could get the pattern (one of hundreds submitted by the manufacturers' designers), she could indeed save money. But this dress is on the rack because the majority of women have neither the time nor the inclination to make their own. Why does it cost $50? The box in the previous column gives a breakdown of costs. And it shows that a $25.75 dress that pro- vided jobs and made a profit for people in the garment industry ends up fulfilling a consumer desire, pro- viding livelihood for a department store's employes, putting tax money in the public treasury and profiting the store's owners. In the process, it becomes a $5o dress. As for that $1.30 retail profit-well, you the consumer are the reason why it is that low. For to raise the profit margin the businessman would have to risk los- ing your patronage. You in the end make the decision. That's what com- petition is all about. And profit is the essence of competition. "I Don't Know Any Alcoholics" ss Maybe you just don't know you know any alcoholics. Some of your best friends may have drinking problems. They dont seem "different." And they usually try to hide their illness, even from themselves. ) Ann Arbor Jaycees r An Open Letter to All V. of H Students: In 1972, 16,000 U. of M. students petitioned for the crea- tion of PIRGIM, the Public Interest Research Group in Michigan so that a staff of professionals could work full-time under the direction of students on issues of public concern-consumer pro- tection, environmental quality, and governmental responsibility, to name just a few. To support this staff and the organization's activities, PIRGIM has been part of the registration process since its inception in 1972. PIRGIM won't be at registration this spring, but it's still around. The longer, decentralized registration process under the new CRISP system precluded a PIRGIM station for contact with students. Since student contact seemed essential, PIRGIM asked for a system that would allow it. On March 21, the Regents ap- proved a PIRGIM collection method along lines originallyre- quested by the majority of UM students in the 1972 petitioning, Here's how it works: The PIRGIM fee, $1.50, will be shown on all students' first billings next September. If you want to support PIRGIM, you pay the fee. If you don't want to, don't pay it: just get the assessment reversed on your account at the tSudent Accounts Office. A week will be set aside in the fall, probably in late September, for such credit requests, and heavily publicized. The administration will be handling the credits, but PIRGIM people will be there to talk with stuernts who have nestionsa Aht PIRCM'e iwn A ,wrk id Wholesale price to retailer $25.75 RETAILER'S COST AND PROFIT. Dress from manufacturer ..$25.75 Advertising, sale markdowns, freight......... Store operations.............. Payroll.. ............. 5.55 6.20 9.10 1 1 _. .