Page Two
THE MICHIGAN DAILY
Thursday, March 20 1975
TADS: jEEE52~nsa ee ams
S.
Chto award winners shown
Vietnamese
By PAM YOUNG s
Life Cereal, two curtainedj
lovers, and a hip Uncle Sam all =
have something in common.
They are each part of three TV
commercials which won the
coveted annual Clio Awards for
excellence in television adver-
tising. .
Sponsored by the American
Television and Radio Commer-
cials Festival, 60 second com-
mercials are judged on content, ,
script and cinematography. I
THE WINNING entries were'.
presented in a film hosted by
the Business School Marketing
club to a crowd of 250 students
in the Business School Audi-
torium yesterday.
SThe attentive audience watch-
ed as each of the ad companies
presented a variety of methods
to attract buyers and the Clio
judges.
SThe young Uncle Sam clip
drew a round of hisses when
he peddled a red, white and
blue can of Uncle Sam deodo-
rant. His dark sunglasses, long
brown hair and patriotic colored
clothing flashed brightly as he
jumped from piano to piano '
.singing his jingle. The scene
closed with the camera focusing
on the State of Liberty using
the deodorant under her arms.
ONE VIEWER, Mariann Rzep-
ka, a jounralism graduate stu- 1
dent, commented "The spray
deodorant commercial with
Uncle Sam stunk!"
The Swish Curtain Track Co. 1
Veterans Add$U 10 t
Your GI Benefits
Call ROTC, 764-2401
ad drew uproarious laughter
from a one minute ad which
opened with two lovers pas-
sionately kissing on a couch.
|When the male reaches up to
close the curtains they jam and
then tumble down covering them
with dusty drapery. The mes-
sage clearly conveys that every
young couple needs a Swish
Curtain Track.
The Life Cereal ad appealed
to the audience by using three
little boys to try out the cereal.
The two bigger boys induce the
littlest to try it first. The two
assume the worst and act
amazed to see him gulp it down.
This ad is one of the few re-
peat winners from a previous
year and elicited favorable re-
action from the students.
}Audience reaction varied dur-
ing the screening. An ad by
General Electric was hissed
and labeled sexist as scientists
presented a housewife with a
new automatic range to ease
her cooking burden. After the
viewing Bob Sigle said, "Some
of them were really sexist. How-
ever, I became sick of hearing
all the girls hiss at every one." 1
abandon Hue,
two provinces
e "
sce ened again oay
in 130 Business Admin.
will be
at 3:30
t
Rolling out
South Vietnamese military vehicles and artillery enter the coastal city of Tuy Ho
day after abandoning three provinces in the Central Highlands Monday-.
(Continued from Page 1)}
>> so humiliatiing. At least we
should fight before running."
In Washington, Ambassador
Than Kim Phuong of South Viet-
naf said the uncertainty of mili-
tary aid being appropriated by
the U.S. Congress had caused
the Saigon government to revise
k its military strategy and yield
the four provinces.
HE EXPLAINED, "If we are
assured of long-term adequate'
supplies, we can hold more land,
but if we are not certain of that,
then we have to concentrate
on the defense of our heartland
and temporarily withdraw from
marginal areas."
Phuong added, "The outflux
of 250,000 civilians from the
highlands showed very well the
reluctance of civilians to accept
Ap pctoCommunist rule. If we have
AP Photo ong-term aid, we can fight in
defense of our territory. We do
a yester- havelaacceptedwa lot fihcasual-
ties."
The on-scene reports about
'leeing re'"gees camefrom
Nguyen Tu, special correspon-
dent of the Saigon daily news-
paper Chinh Luan, who is with
t a refuge aravan fo ontum
of Phu Bon-men and women,
that it was young and old, clutching what
ry that I belongings they could carry -
ved a class joined the caravan for the trek
who had south.
cars, nice BEHIND THEM looters were
ything, all at work and some streets were
They pro- burning, he said. Phu Bon had
fallen by itself.
U.S. Marines in 1968 spear-
nuge insur- headed a bloody siege to retake
Jr says, he Hue after it fell to the North
aces, "But Vietnamese and the Provisional
see is what Revolutionary G o v e r n m e n t
erich peo- (PRG) during the Tet offensive.
Two years later mass graves
were discovered containing
says Long some 2,700 bodies massacred
>m his gui- during the one-month occupa-
vith war. I tion by the i n s u r g e n t
;et to Thai- forces. Altogether some 3,000 to
ng by sing- 6,000 Hue residents were miss-
ing and never accounted for in
the occupation.
FIELD REPORTS from Hue
said residents' were urged to
male civil servants were' or-
cale civil servants were or-
dered to remain as the city
came under heavy rocket at-
tack. Officials. said, government
offices here had been. ordered,
to begin closing and that the
state radio had moved to Da
Nang with its equipment.
In other Indochina' develop-
ments :
- In Cambodia, insurgent
forces kept heavy, shelling pres-
sure on Neak Luong, 32 miles
southeast of Phnom Penh, the
government's last position on
the river that was once the
capital's lifeline. University stu-
dents also rallied to protest
continuing U.S. aid to the Lon
Nol government, saying it is
time to stop the war.
--Secretary of State Henry
peace mission, was undertoo
to be convinced that he would
not have negotiated the Indo-
china cease-fire accords of 1973
if he had anticipated congres-
sional cutbacks in military aid
to South Vietnam and Cam-
bda.uThe nFordAdministration
position to its request for $300
million in emergency aid to Sai-
gon and $222 million for Cam-
bodia.
The first of the refugees from
South Vietnam's three central
highlands provinces abandoned
Monday-Kontum, Pleiku and
{Darlac--arriver at the coastal
Icity of Tuy Hoa in a 20-mile-long
convey that included military,
trucks, jeeps, artillery and mo-
torbikes.
ANALYSTS said President
Nguyen Van Thieu approved
the decision to abandon Quang
Tri City for strategic reasons.
Rumors persisted that' Thieu
did it as part of a political ac-
commodation with the PRG but
both U.S. and Saigon' govern-
ment spokesman denied any
deal..
KA RL PRI BRAM
Dept. of Psychology, Stanford University
Stanford, California
"FRONT IE RS IN R ESEA RC H
ON PERCEPTION"
MARCH 20
MENTAL HEALTH RESEARCH INSTITUTE SEMINAR SERIES
TEA: 3:15 p.m., Room 2059
SEMINAR: 3:45 o.m., Room 1057
EiVADE DR AF T:-e
i
':
Cambdian Rsoldiers dese-'
(Continued from Page 1) $7.50. Now we all have cer-
from the center of the capital. tificates.
Others just wish they had the "We study a little to pre-
money to do it themselves. I pare for a bachelor's degree.
Long Hair, 25, and Short I We run some errands, and we
Hair, 26, live in a sheet-iron run after the girls."
shack in Phnom Penh and| The government has produced
make a living with odd jobs. a poster showing a busty young
L~n Hair tu db-h m~i_ I l- , _
"Because I saw t
not for my counts
struggled. I just sere
of privileged people
nice houses, nice
girls - oh, every
through corruption.
fit from the war.,,
-ong rair, a wouia- e musi-
cian, practices his guitar while
Short Hair, an army deserter,
explains :
"I KNOW a schoolmaster
who helped me make a student
card. It cost only 15,000 riels,
SHORT orLONG
HAIRSTYLES TO PLEASE]
DASCOLA
BA RBE RS
ARBORLAND-971 -9975
MAPLEVILLG-61-2733
I woman giving the cold shoul- IFTEKmrR
der to an Asian Prince Valiant geFtTHEinKhmor R
in bell-bottoms because "We willtkewis h an
Love Only Soldiers." But the whaltak hoshop at
'lack of a uniform isn't what wilhapmpten to hs
tcramps the style of the Hairwpl ape t"to
brothers.pe.
"TIMES ARE so hard now "I like music,"
that when we meet our girl-j Hair, looking up froi
friends we can only buy them! tar. "I get bored w
ice water,"' says Short Hair. think I will try to ge
"There's no question of dinner land and earn a livin
at a restaurant any more." ing."
"I'm not afraid of death,", :::::::
lie insists. "I was a brave ser- aes #2amw
geant, always the first volun-
teer to destroy eneyb unkers' ". D A I L
serted at last, and why?
,j :''": '':S;?:":;i:,':":?:{:?.'::: ?f.:t}'r'"Si .;
rm:}Y r:r"a;}3 i:°Sr% '":'$;r ::~tir:f:.'. ,: n: +:li::.:"$$ :;"%j}:r ":i :%i ";;5::;:
Y OFFICIA L BUL LE TIN
------
}
.: :.......:..dw.": x........ nN:v:.4v}renvfia<..2. 7: ::"T5' K :? Xti ^v +. ' , '4:'r:. .. ...:... :.ar: :?t: fti{va 4 r'. ' +..
John Davies
R EA DING F ROM H IS WORK S
T H URS., MA RC H 20-7:30 p.m.
at GU IL D H OUSE-802 Mon roe
P RE PA RE FOR T HE
GRE, ATGSB
MONEY BACK GUARANTEE
: LOCAL CLASSES BEGINNING SOON
A Unique Approach to
EXAMINATION PR EPA RAT ION i
4g C
(313) 663-3598 ,
.' - - -w - w-e-w-i- -w- - - -
3 Thursday, March 20
Day Calendar
IWUOM: Penelope, St. Johns Col-
lege, U. of,- Manitoba, Canada,
"Where Are We Now? The Contem-
porary Women's Movement & the
Meaning of Freedom," 10 am.
Ctr. Japanese Studies: Tom Burk-
man, "The Diplomat as Conformist:
Glimpes ntnothe LifeofanMaHino
2219 SEB, noon.
Pendleton Arts Information Ctr.:
Open hearth, poetry reading, Paul
Wiener, Pendleton Ctr., Union, 12:10
pm.
Physics: J. M. Irvine, U. of Man-
chester and Stony Brook, "The Nu-
clear Physics of Neutron Stars,"
P&A Colloq. Rm., 3 pm. -
Environmental Studies: G. Kane,
EA RN $100/MONTH
STI PEND
CA"L
ARMY ROTC
764-2401
"Nuclear Power and Radiation,"
4001 CC Little, 3 pm.
Journalism : Paul Szep, Boston
Globe, "The Cartoon as a Political
Weapon," Aud. A, Angell, 3:14 p.m.
MHRI: Karl Prlbram, Stanford,
"Frontiers in Research on Percep-
tion," 1057 MHRL 3:45 pm.
Regents' Meeting: Regents' Rm.,
Hilel:Micael oMeyr,s,"4When
Does the Modern Period in Jewish
tion : Reform Judaism at the Cross-
roads," 8 pm.
Ctr. Early Childhood Development',
Education: M. Hoffman, "Moral De-
velopment and the Discipline En-
counter," Schoriing Aud., SEB, 41
pm.
Geology; Mineralogy: Distinguish-
ed Lecture Series - Dr. Walter
White, '"The Regional Geology of the
Sperior Region,"2501 CCLittlae,
Spanish Language, Culture Films:
Hemingway's Spain: The Sun Also
Rises; War in Spain-Prelude to WW
II, 126 Res. Coll., 4 pm.
Int'i Night: Russian food, League
Cafeteria, 5-7:15 pm.
Int'l Ctr.: Olg~a Supek, Connie
Odile, "Regional Variance in Yugo-
..__ _.....
I
FALL '75
APA RTMENTS
South University at Forest Ave.
walk to everything--no car or parking expenses necessary
ENT 4
$5
A DAY
I oc A MI LE
New VW Super Beetles
Pickup and Delivery Available
slavia," Int'l Ctr., 7 pm.
Chemistry; Chem. Eng.; ohn H.
Sinfelt; Exxon, "Catalysis by Metal,"
1300 Chem., 8 pm.
Women's Studies Filing: The Black
Women; Lavendar, Lee. Rm. J MLB,
Music School: Symphony Orches-
tro Concertos, Theo Aicantra, con-
dUCMusket: Guys and Dells,
Miehfis IMProerbiation, Mar-
C2"sareBr P4nni4g& Placemnt
Scholarship of $3000 for graduate
study in Library Sci. at Northern
Dept.Uof gb. Si, Northern Illinois
Univ., DeKalb, Ill 60115.
B's degree especiyencouraget
apply for new prog, in Chem Eng. at
Carnegie-Mellon U.; 14 mos. long.
$325/mo. stipend, free tuition; Write
New Alternatives Program, Dept. of
Chem. Eng., Carnegie- Mellon U.,
Pittsburgh, PA 15213; appl available
at CP&P.
Fellowships for grad study in Jew-
ish Educ. $2,000-$5,640; appl. dead-
line soon; write: Inst. for Jewish
Life. 315 Park Ave., South NYC.
0Clounseling Psychology traineeship
available at VA Hosp., W Haven,
CT., for 3rd yr. grad student.
Biological Lab, Woods Hole, ,MA. 16
hrs. credit transferable from Boston
Mass Media Inst. June 23-Aug. 16
* o sents Wnithp,2 ys. oegeor
cast news, TV, & journalism work-
shps rit e.: :* f Com"nia
Grad. study in Earth Sciences, U.
of New Hampshire., geol.,' oceanog.,
etc., $3,000 stipends & tuition waiv-
oH Earth Set., U. of N.H., Durham,
Summer Placement
3200 SAB, 763-4117
Cantop Tamarack, Det. Fresh Air
Society, MI.: Interview Tues., Mar.
25 9-5; openings incl. counselors
(m), kitchen assts., bus driver, vil-
lage supvs., (21), waterf. supv.,
(21).
Camp Hillt*p, MI. oe:ntr
view Thurs. Mar. 27 1-5, openings
salig n aturecaning, waterfot
drama & sports.
s C a p H a p p y H a o w , M I an d i -
4;oenings ncl. cabin counselors,
Camp Holiday, MI. Girls: inter-
view Mon. Mar. 31 10-4. openings:
asst prog dir., 21, waterfront 21 andt
asst:, infirmary, 19 plus.
Tumbleweed Ranch. Greene Co.,
N.Y.: Wranglers (m) needed for
summer - good salary plus room &
board; details available.
DR. PAUL USLAN
Optometrist
Full Contact Lens Service
Visual Examinations
M
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ANN ARBOR
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