Page Two THE MICHIGAN DAILY Thursday, March 20 1975 TADS: jEEE52~nsa ee ams S. Chto award winners shown Vietnamese By PAM YOUNG s Life Cereal, two curtainedj lovers, and a hip Uncle Sam all = have something in common. They are each part of three TV commercials which won the coveted annual Clio Awards for excellence in television adver- tising. . Sponsored by the American Television and Radio Commer- cials Festival, 60 second com- mercials are judged on content, , script and cinematography. I THE WINNING entries were'. presented in a film hosted by the Business School Marketing club to a crowd of 250 students in the Business School Audi- torium yesterday. SThe attentive audience watch- ed as each of the ad companies presented a variety of methods to attract buyers and the Clio judges. SThe young Uncle Sam clip drew a round of hisses when he peddled a red, white and blue can of Uncle Sam deodo- rant. His dark sunglasses, long brown hair and patriotic colored clothing flashed brightly as he jumped from piano to piano ' .singing his jingle. The scene closed with the camera focusing on the State of Liberty using the deodorant under her arms. ONE VIEWER, Mariann Rzep- ka, a jounralism graduate stu- 1 dent, commented "The spray deodorant commercial with Uncle Sam stunk!" The Swish Curtain Track Co. 1 Veterans Add$U 10 t Your GI Benefits Call ROTC, 764-2401 ad drew uproarious laughter from a one minute ad which opened with two lovers pas- sionately kissing on a couch. |When the male reaches up to close the curtains they jam and then tumble down covering them with dusty drapery. The mes- sage clearly conveys that every young couple needs a Swish Curtain Track. The Life Cereal ad appealed to the audience by using three little boys to try out the cereal. The two bigger boys induce the littlest to try it first. The two assume the worst and act amazed to see him gulp it down. This ad is one of the few re- peat winners from a previous year and elicited favorable re- action from the students. }Audience reaction varied dur- ing the screening. An ad by General Electric was hissed and labeled sexist as scientists presented a housewife with a new automatic range to ease her cooking burden. After the viewing Bob Sigle said, "Some of them were really sexist. How- ever, I became sick of hearing all the girls hiss at every one." 1 abandon Hue, two provinces e " sce ened again oay in 130 Business Admin. will be at 3:30 t Rolling out South Vietnamese military vehicles and artillery enter the coastal city of Tuy Ho day after abandoning three provinces in the Central Highlands Monday-. (Continued from Page 1)} >> so humiliatiing. At least we should fight before running." In Washington, Ambassador Than Kim Phuong of South Viet- naf said the uncertainty of mili- tary aid being appropriated by the U.S. Congress had caused the Saigon government to revise k its military strategy and yield the four provinces. HE EXPLAINED, "If we are assured of long-term adequate' supplies, we can hold more land, but if we are not certain of that, then we have to concentrate on the defense of our heartland and temporarily withdraw from marginal areas." Phuong added, "The outflux of 250,000 civilians from the highlands showed very well the reluctance of civilians to accept Ap pctoCommunist rule. If we have AP Photo ong-term aid, we can fight in defense of our territory. We do a yester- havelaacceptedwa lot fihcasual- ties." The on-scene reports about 'leeing re'"gees camefrom Nguyen Tu, special correspon- dent of the Saigon daily news- paper Chinh Luan, who is with t a refuge aravan fo ontum of Phu Bon-men and women, that it was young and old, clutching what ry that I belongings they could carry - ved a class joined the caravan for the trek who had south. cars, nice BEHIND THEM looters were ything, all at work and some streets were They pro- burning, he said. Phu Bon had fallen by itself. U.S. Marines in 1968 spear- nuge insur- headed a bloody siege to retake Jr says, he Hue after it fell to the North aces, "But Vietnamese and the Provisional see is what Revolutionary G o v e r n m e n t erich peo- (PRG) during the Tet offensive. Two years later mass graves were discovered containing says Long some 2,700 bodies massacred >m his gui- during the one-month occupa- vith war. I tion by the i n s u r g e n t ;et to Thai- forces. Altogether some 3,000 to ng by sing- 6,000 Hue residents were miss- ing and never accounted for in the occupation. FIELD REPORTS from Hue said residents' were urged to male civil servants were' or- cale civil servants were or- dered to remain as the city came under heavy rocket at- tack. Officials. said, government offices here had been. ordered, to begin closing and that the state radio had moved to Da Nang with its equipment. In other Indochina' develop- ments : - In Cambodia, insurgent forces kept heavy, shelling pres- sure on Neak Luong, 32 miles southeast of Phnom Penh, the government's last position on the river that was once the capital's lifeline. University stu- dents also rallied to protest continuing U.S. aid to the Lon Nol government, saying it is time to stop the war. --Secretary of State Henry peace mission, was undertoo to be convinced that he would not have negotiated the Indo- china cease-fire accords of 1973 if he had anticipated congres- sional cutbacks in military aid to South Vietnam and Cam- bda.uThe nFordAdministration position to its request for $300 million in emergency aid to Sai- gon and $222 million for Cam- bodia. The first of the refugees from South Vietnam's three central highlands provinces abandoned Monday-Kontum, Pleiku and {Darlac--arriver at the coastal Icity of Tuy Hoa in a 20-mile-long convey that included military, trucks, jeeps, artillery and mo- torbikes. ANALYSTS said President Nguyen Van Thieu approved the decision to abandon Quang Tri City for strategic reasons. Rumors persisted that' Thieu did it as part of a political ac- commodation with the PRG but both U.S. and Saigon' govern- ment spokesman denied any deal.. KA RL PRI BRAM Dept. of Psychology, Stanford University Stanford, California "FRONT IE RS IN R ESEA RC H ON PERCEPTION" MARCH 20 MENTAL HEALTH RESEARCH INSTITUTE SEMINAR SERIES TEA: 3:15 p.m., Room 2059 SEMINAR: 3:45 o.m., Room 1057 EiVADE DR AF T:-e i ': Cambdian Rsoldiers dese-' (Continued from Page 1) $7.50. Now we all have cer- from the center of the capital. tificates. Others just wish they had the "We study a little to pre- money to do it themselves. I pare for a bachelor's degree. Long Hair, 25, and Short I We run some errands, and we Hair, 26, live in a sheet-iron run after the girls." shack in Phnom Penh and| The government has produced make a living with odd jobs. a poster showing a busty young L~n Hair tu db-h m~i_ I l- , _ "Because I saw t not for my counts struggled. I just sere of privileged people nice houses, nice girls - oh, every through corruption. fit from the war.,, -ong rair, a wouia- e musi- cian, practices his guitar while Short Hair, an army deserter, explains : "I KNOW a schoolmaster who helped me make a student card. It cost only 15,000 riels, SHORT orLONG HAIRSTYLES TO PLEASE] DASCOLA BA RBE RS ARBORLAND-971 -9975 MAPLEVILLG-61-2733 I woman giving the cold shoul- IFTEKmrR der to an Asian Prince Valiant geFtTHEinKhmor R in bell-bottoms because "We willtkewis h an Love Only Soldiers." But the whaltak hoshop at 'lack of a uniform isn't what wilhapmpten to hs tcramps the style of the Hairwpl ape t"to brothers.pe. "TIMES ARE so hard now "I like music," that when we meet our girl-j Hair, looking up froi friends we can only buy them! tar. "I get bored w ice water,"' says Short Hair. think I will try to ge "There's no question of dinner land and earn a livin at a restaurant any more." ing." "I'm not afraid of death,", ::::::: lie insists. "I was a brave ser- aes #2amw geant, always the first volun- teer to destroy eneyb unkers' ". D A I L serted at last, and why? ,j :''": '':S;?:":;i:,':":?:{:?.'::: ?f.:t}'r'"Si .; rm:}Y r:r"a;}3 i:°Sr% '":'$;r ::~tir:f:.'. ,: n: +:li::.:"$$ :;"%j}:r ":i :%i ";;5::;: Y OFFICIA L BUL LE TIN ------ } .: :.......:..dw.": x........ nN:v:.4v}renvfia<..2. 7: ::"T5' K :? Xti ^v +. ' , '4:'r:. .. ...:... :.ar: :?t: fti{va 4 r'. ' +.. John Davies R EA DING F ROM H IS WORK S T H URS., MA RC H 20-7:30 p.m. at GU IL D H OUSE-802 Mon roe P RE PA RE FOR T HE GRE, ATGSB MONEY BACK GUARANTEE : LOCAL CLASSES BEGINNING SOON A Unique Approach to EXAMINATION PR EPA RAT ION i 4g C (313) 663-3598 , .' - - -w - w-e-w-i- -w- - - - 3 Thursday, March 20 Day Calendar IWUOM: Penelope, St. Johns Col- lege, U. of,- Manitoba, Canada, "Where Are We Now? The Contem- porary Women's Movement & the Meaning of Freedom," 10 am. Ctr. Japanese Studies: Tom Burk- man, "The Diplomat as Conformist: Glimpes ntnothe LifeofanMaHino 2219 SEB, noon. Pendleton Arts Information Ctr.: Open hearth, poetry reading, Paul Wiener, Pendleton Ctr., Union, 12:10 pm. Physics: J. M. Irvine, U. of Man- chester and Stony Brook, "The Nu- clear Physics of Neutron Stars," P&A Colloq. Rm., 3 pm. - Environmental Studies: G. Kane, EA RN $100/MONTH STI PEND CA"L ARMY ROTC 764-2401 "Nuclear Power and Radiation," 4001 CC Little, 3 pm. Journalism : Paul Szep, Boston Globe, "The Cartoon as a Political Weapon," Aud. A, Angell, 3:14 p.m. MHRI: Karl Prlbram, Stanford, "Frontiers in Research on Percep- tion," 1057 MHRL 3:45 pm. Regents' Meeting: Regents' Rm., Hilel:Micael oMeyr,s,"4When Does the Modern Period in Jewish tion : Reform Judaism at the Cross- roads," 8 pm. Ctr. Early Childhood Development', Education: M. Hoffman, "Moral De- velopment and the Discipline En- counter," Schoriing Aud., SEB, 41 pm. Geology; Mineralogy: Distinguish- ed Lecture Series - Dr. Walter White, '"The Regional Geology of the Sperior Region,"2501 CCLittlae, Spanish Language, Culture Films: Hemingway's Spain: The Sun Also Rises; War in Spain-Prelude to WW II, 126 Res. Coll., 4 pm. Int'i Night: Russian food, League Cafeteria, 5-7:15 pm. Int'l Ctr.: Olg~a Supek, Connie Odile, "Regional Variance in Yugo- ..__ _..... I FALL '75 APA RTMENTS South University at Forest Ave. walk to everything--no car or parking expenses necessary ENT 4 $5 A DAY I oc A MI LE New VW Super Beetles Pickup and Delivery Available slavia," Int'l Ctr., 7 pm. Chemistry; Chem. Eng.; ohn H. Sinfelt; Exxon, "Catalysis by Metal," 1300 Chem., 8 pm. Women's Studies Filing: The Black Women; Lavendar, Lee. Rm. J MLB, Music School: Symphony Orches- tro Concertos, Theo Aicantra, con- dUCMusket: Guys and Dells, Miehfis IMProerbiation, Mar- C2"sareBr P4nni4g& Placemnt Scholarship of $3000 for graduate study in Library Sci. at Northern Dept.Uof gb. Si, Northern Illinois Univ., DeKalb, Ill 60115. B's degree especiyencouraget apply for new prog, in Chem Eng. at Carnegie-Mellon U.; 14 mos. long. $325/mo. stipend, free tuition; Write New Alternatives Program, Dept. of Chem. Eng., Carnegie- Mellon U., Pittsburgh, PA 15213; appl available at CP&P. Fellowships for grad study in Jew- ish Educ. $2,000-$5,640; appl. dead- line soon; write: Inst. for Jewish Life. 315 Park Ave., South NYC. 0Clounseling Psychology traineeship available at VA Hosp., W Haven, CT., for 3rd yr. grad student. Biological Lab, Woods Hole, ,MA. 16 hrs. credit transferable from Boston Mass Media Inst. June 23-Aug. 16 * o sents Wnithp,2 ys. oegeor cast news, TV, & journalism work- shps rit e.: :* f Com"nia Grad. study in Earth Sciences, U. of New Hampshire., geol.,' oceanog., etc., $3,000 stipends & tuition waiv- oH Earth Set., U. of N.H., Durham, Summer Placement 3200 SAB, 763-4117 Cantop Tamarack, Det. Fresh Air Society, MI.: Interview Tues., Mar. 25 9-5; openings incl. counselors (m), kitchen assts., bus driver, vil- lage supvs., (21), waterf. supv., (21). Camp Hillt*p, MI. oe:ntr view Thurs. Mar. 27 1-5, openings salig n aturecaning, waterfot drama & sports. s C a p H a p p y H a o w , M I an d i - 4;oenings ncl. cabin counselors, Camp Holiday, MI. Girls: inter- view Mon. Mar. 31 10-4. openings: asst prog dir., 21, waterfront 21 andt asst:, infirmary, 19 plus. Tumbleweed Ranch. Greene Co., N.Y.: Wranglers (m) needed for summer - good salary plus room & board; details available. DR. PAUL USLAN Optometrist Full Contact Lens Service Visual Examinations M R ENTA BEET LE 2016 PACKARD RD. ANN ARBOR 994..9300 " 2 blocks from the Diag " S month lease " Air-conditioned " fully Carpeted SPiano and Recreation Room "NEIL SIMON'S BEST PLAY YET. A JOY. A LOVELY PLAY, EXTRAORDINARILY FUN- NY."--Clive Barnes, N.Y. Times EDDI E A RNY in " Laundry Facilities " Heated Swimming Pool " 24 Hour Maintenance and Security " Luxurious Lobby a too."Ol L 5 1 KONS TNSKivs hI I! I