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April 27, 1960 - Image 2

Resource type:
The Michigan Daily, 1960-04-27

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ees Use for Creativity in Industry

Lone Ranger Still Rides

Petitioning Opens for Board Positions

Yes, industry can make good
use of truly creative art, David
Stone Martin, a creative commer-
cial artist affirmed yesterday.
If an artist is allowed to inter-
pret the idea which an advertis-
ment is trying to deliver, then he
can be creative with an already
prescribed theme. It is up to the
artist to avoid stereotyped com-
mercial work, Martin said. '
The biggest problem is that
business is essentially amoral
while the artist is usually object-
ively concerned with morals. The
nature of buying and selling does
NDIAL NO 5-6290
When that lady walks in..
all restraint flies out!

not lend itself to the support of
moral atitudes - only pragmatic
Selling Important
What counts is not what goes
into art but how it sells the pro-
duct. Business is functional and
there is a danger that the artist,
too, may become functional. The
conflict of attitudes toward his
work may stifle creativity.-
There are two kinds of com-
mercial art - craft and creative,
Martin observed. The craft type
deals with 4he stereotyped com-
mercial formula. This type ful-
fills its function and then passes
away. It also bores the artist.
Martin estimated that about 80
per cent of work done around the
world is of this craft variety. In
the commercial art world- it can
come easily from an over-pre-
scription of the work by the
Creative Art
When the artist is given the
general theme and left alone, the
second type of art, the truly crea-
tive type, is allowed to arise. It is
creative because the artist is left
to his own design.
Even with this free rein, it is
DIAL NO 2-6264
"Visit to a Small Planet"

r A UG HT-

essential for the artist to under-
stand the qualities of fine art,
Martin said. He pointed out with
slides of his work, the care taken
to portray an idea and give its
message in terms of art without
reliance on the written part of
the advertisement.
N Artist At Fault
It is the fault of the artist
rather than that of industry if
he cannot be creative when allow-
ed to portray an idea with a cer-
tain amount of freedom.
A commercial artist is held in
check imposed by subject matter.
But when Michelangelo was com-
missioned to paint a certain sub-
ject matter on the Cistine Chapel,
his freedom was more of style'
than of subject matter, as is the'
freedom of the modern commer-
cial artist.
Martin,ta free lance illustrator,
has had almost no formal art in-
WUS Plans
Fund ]Drive
The World University Service
will hold its annual drive on cam-
pus May 9, 10 and 11, chairman
Joyce Goodkin, '61,,' announced
This year's drive will begin with
an auction on the Diag at 3 p.m.
May 9, followed by a two-day
"bucket drive."
The World University Service is
an autonomous group which works
closely with UNESCO and other
United Nations agencies providing
American students with an oppor-
tunity to help students abroad.
The funds collected will be used
to provide better living conditions,
food, books and other aids to stu-
dents in other countries both
through grants and loans.
Panhellenic Association turned
over all proceeds from the recent
Johnnie Mathis concert to WUS.
The remainder of the funds will
be contributions by students to
the bucket drive.
Next year the Service will con-
centrate on the refugee problem,
attempting to enable displaced
students to continue their edu-
cation. Africa will be a key in-
terest point, but the Services re-j
cent support to Hungarian stu-
dents will be continued.
Students interested in working
on the drive may contact the WUS
office located in Lane Hall.
af 2 P.M.
Entertainment Nightly

Brace Beamer, the original Lone
Ranger, still rides again.
The first star of the radio pro-
gram that appeared at ':30 p.m.
Monday, Wednesday and Friday
for more than two decades still
makes personal appearances upon
his original horse, Silver's Pride.
He is proud of the fact that the
24-year-old horse can still make
the fast entrances "of lightning
speed" that have long character-
ized the masked man's horse.
Looking to the present, however,
Beamer is not happy with the
present trend in westerns. "They
are too brutal," he said. He said
that "the Lone Ranger," in the
27 years it has been on the air
has never killed a man.
Deplores 'Brutality'
In present "adult westerns" the
hero sometimes even shoots the
villain in the back.1
Beamer, who regularly receives
crime statistics from the Federal
Bureau of Investigation, is alarm-
ed by the rising juvenile crime
rate. He attributes no small part
of it to the brutality of the west-
"The boy of today knows more
jiu-jitsu than even I.'
Moreover, Beamer decries the
misplaced realism of the westerns
which is responsible for the poor
grammar and diction of the mod-
ern heroes, and he fears the
harmful effect on the speech pat-
terns of the nation's youth.
Used Good Grammar
In addition to its educational
value, the Lone Ranger used per-
fect grammar, because he was


create the mood, while his whole
body must give vitality to his
words. Only these words will enter
the listener's livingroom and only
by them can he determine -the
actor's emotions..
Speech Important
In addition, acting and speech
help one learn simplicity, to un-
der-act - to be yourself. Speech
training is iidispensible, he said.
Returning to the importance of
vitality of the body to radio act-
ing, Beamer emphasized that con-
trary to general opinion radio
actors do not just read their
scripts, but in fact act out their
lines as much as possible.
"After a hundred mountings
and dismountings of Silver," the
masked man said, "you are glad
to get home to rest."
Votes Study
The Big Ten Residence Halls
Conference, meeting at Purdue
University last weekend, voted to
conduct a study of judicial sys-
tems and disciplinary problems in
university housing and on the
campus at large.
Daniel Rosemergy, '61, Univer-
sity Inter - Quadrangle Council
President, suggested the topic to
the other schools. He feels: "stu-
dents should have the power in
these areas. The goal of judici-
aries is not primarily punishment,
but to help students adjust to
their particular environment."
Select Site
After discussion, Michigan State
University was selected over Indi-
ana as- the site for next year's
meeting. The University supported
Michigan State's bid largely on
the basis of its suggested discus-
sion topic for next year: "the
values and responsibilities of the
college student body."
Indiana proposed discussing
"residence hall and greek con-
flict." "Greeks and independents
have the same aims, but for a
different group of people," Assem-
bly Association President Myra
Gaines, '61, commented.
A number of leaders felt com-
petition between residence halls
and sororities and fraternities was
a thing of the past. "Our job is
to make residence halls the best
possible places to live, not to en-
gage in petty fights," one delegate
Dorms Fill Needs
A dormitory president from
Illinois, which has about 75 fra-
ternity and sorority houses, felt
that sorority and fraternity living
fitted the needs of many indi-
viduals, but that "maybe 20
houses" at his school were not
functioning well and would even-
tually disband.
Similar opinions were voiced by
representatives of other universi-
The University's group was in-
terested in comments on separ-
ating freshmen from upperclass-
men in dormitories, since such a
plan is under discussion here.
Minnesota has had some success
with this system, and students at
Purdue have separated themselves

AN " """ "| 3Si

Petitioning opens today for
eight vacant positions on the Stu-
dent Government Council Human
Relations Board, Administrative
Vice-President James F. Hadley,
'61, announced.
The petitioning period will close
Monday. Any student who is aca-
demically eligible is qualified to
Petitioning for male co-chair-
man for Spring Weekend opened
Monday, Union President Perry
W. Morton, '61, announced re-
All interested male students
may pick up forms in the Student
Offices of the Union from 2 to '5
p.m. daily. Applicants will be in-
terviewed on May 5 and the re-
sults announced shortly after-
Astronomer .
Prof. Frederick T. Haddock of
the astronomy department will
speak on "Intelligent Signals from
Space?" at 8 p.m. today at the
Hillel Foundation.
Prof. Haddock is director of the
satellite radio project.
The talk is open to the public.
Doctors' Meeting . ..
Three medical educators will
speak at a meeting of the Afflili
ated Hospitals today at the medi-
cal center.
Dr. John M. Nunemaker of the
American Medical Association's
Council on Medical Education and
Hospitals, will describe a new two-
year training program for family
physicians, a plan used instead
of the regular internship.
Dr. John C. Leonard, director
of medical education at a Hart-
ford, Conn., hospital, and Dr.
Wright R. Adams, of the AMA's
American Board of Internal Medi-
cine in Chicago, will discuss con-
cepts of administration and resi-
dency training.
The program is being presented
for about 125 doctors of 18 Michi-
gan hospitals by the department
of postgraduate medicine. It will
begin at 10 a.m. in the fifth floor
amphitheatre of the Medical Sci-
ence Building.
Art Critic .. .
Miss Dore Ashton, associate art
critic of the New York Times, wil
lecture at 4 p.m. today in the
Architecture Auditorium,
Miss Ashton's speech will be
presented in connection with the
current exhibition, "Images in
Concert .. .
Violist Robert Courte and plan-
ist Lydia Courte will present a
'Judic To Open
Posts Friday
Petitioning for five positions on
Joint Judiciary Council for next
semester will be open Friday,
Council Chairman Michael Sklar,
'60, announced recently.
These positions are open to any
student who will have 60 credit
hours by next September.
Petitions may be obtained in
the Dean of Men's office and must
be turned in by May 5.
Interviews for the position will
be held on May 6, 7 and 8. Appli-
cants will sign up for an inter-
view when they turn their peti-
tions in. ,

White (Ked) Sneakers
MICHIGAN girls wear KEDS and they
make RAN DALL'S their first stop
forthis foot comfort!
Also in Colors
Navy, Black, Olive,
Chino, Charcoal, Red
UtN 1
#F i I-

concert at 8:30 p.m. today at MU1SKET Ch

Rackham Lecture Hall.
The program will include "Not-
turno in D major, Op. 42" by
Beethoven; "Sonata in F minor,
Op. 120" by Brahms; "Sonatina in
E flat, K. 439" by Mozart; and
"Sonate, Op. 11, No. 4" by Hinde-
Frosh Weekend . ..
The Blue team of Frosh Week-1
end will present a skit on the
Diag at 1 p.m. today.
The Maize team will give one
tomorrow at the same time.

A A J Z5..dA .ArU.EI5'I,* * *
Rona Wolk, '61, and Morton
Achter, '61, have been appointed
music chairmen of MUSKET,
General Chairman John J. Fried,
'62, announced yesterday.
MUSKET is now considering
the possibility of presenting an
original show. Those students in-
terested in writing the show
should submit a complete script,
including dialogue and orchestra-
tion, to the MUSKET office in the
Union before May 6.




(the ma kI4c




Thursday and Friday,
Mr. Roberts
The literature of World War
II presents a revealing study in
The dark novels-thehnatur-
alistic treatments of the per-
sonal agony and misery of men
being fed into a gigantic war
machine-are written, with few
exceptions, by former army pri-
vates. The officers in these
books, The Naked and the Dead,
Those Devils in Baggy Pants
and Combat, are generally por-
trayed as an ignorant, stupid,
sadistic crew.
The light novels-the comic
studies of civilians trying to act
like warriors-are almost the
exclusive property of former
naval officers. The commis-
sioned personnel in these books,
Teahouse of the August Mooni
and Don't Go Near the Water,
are often fumbling and inept
but seldom cruel.
Thomas Heggen's Mr. Rob-
erts is closer to the latter type
than the former yet serves to
bridge the gap between the
grimness of the dogface novels
and the sometimes incongruous
gaiety of the antics of the
beach commandos. It manages
to make a telling statement on
the nature of men in war while
sustaining a high level of com-
The story is of a supply offi-
cer, Mr. Roberts, ontcargo ship
operating behind the battle
lines in a mythical area of the
Pacific theater. The task of car-
rying thousands of rolls of toi-
let paper to occupied islands
fails to excite the imagination
of the intelligent, youthful lieu-
tenant but his innumerable re-
quests for transfer are ignored
by the ship's captain, a cari-
cature of Captain Queeg.
Henry Fonda plays the title
role he created on Broadway,
as always, with perception and
dignity while James Cagney
gives a first rate performance
as the comic martinet skipper.
Jack Lemmon, in one of his
first important screen roles, is
delightful as the Puckish En-
sign Pulver who finally over-
comes his natural lack of mor-
al fiber to assume Roberts' role
as champion of the enlisted
personnel's cause.
The picture is filled with hil-
arious episodes.
flYL. c.L. PnWl. , w a

tionship between the two most
lazy officers in the U.S. Navy
is temporarily disrupted when
one of them decides it is too
warm to supply his partner
with cokes. The other responds
by hoarding his exclusive sup-
ply of cigarettes and they pro-
ceed to mark off their tiny
compartment into spheres of
They are reunited when one
nods appreciatively at a land-
scape painting the other is ex-
ecuting, saying "You're get-
ting real good at sidewalks."
Ensign Pulver's grandiose
plans to bedevil the hated cap-
tain with home-made firecrack-
ers come to a hilarious climax
with an explosion in the laun-
The original work by Reggen
was either a looselykconstructed
novel or a closely related series
of short stories. With the as-
sistance of Josh Logan the au-
thor transformed the book into
a successful play.Shortly aft-
erwards, he committed suicide,
a bizarre fate for one who
knew so much of laughter.
The screen adaptation re-
mains more of a filmed stage
play than a movie but it has
the advantage of being a damn
good play and certainly one of
the funniest post war pictures.
Bringing Up Baby, our fea-
ture Saturday and Sunday, is a
pre-war movie and, as such,
faces stiff competition as the
funniest of the period. Movies
were funnier then, w,,h come-
dians like Chaplin, Lloyd and
Keaton and directors like Cap-
ra and Lubitch making pic-
The picture stands up rea-
sonably well, however, even in
the company of such giants. It
has the inestimable advantage
of the presence of two of Hol-
lywood's really fine light come-
dians, Cary Grant and Kather-
ine Hepburn,
Although both of these stars
are still going strong they sel-
dom turn their talents to
the sophisticated humor which
gained them their fame in the
The couple romp through
this zany but ebullient story of
a rich, young lady who dupes a
biology professor into search-
ing the country for her miss-
ing leonard. They exhibit a

* , . first Lone Ranger
supposed to "personify Ameri-
cana," Beamer said. Consequently
he could not speak any dialect
from any section of the nation.
Speech is one of the primary
requirements for development of
a good actor, he told an assembly
of speech students in the televis-
ion studio in the Frieze Bldg. yes-
terday. And radio action improves
speech in a way no other medium
In the radio, Beamer said, the
actor can use only his voice toI

Sizes 2 to 1N1,NorM.

Apan ia/Lt
on the Camupus- 30 S. State

. 'I





Tomorrow at 8 P.M.
H ILLEL presents

The eminent Rabbi, Scholar, Author and Lecturer
Congregation Ahavas Israel, Grand Rapids


Take my shirt, my lit. notes and
my cuff links... but get your own

1429 Hill Street




The Daily Official Bulletin is an
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sity of Michigan for which The
Michigan Daily assumes no edi-
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be sent in TYPEWRITTEN form to
Room 3519 Administration Build-
ing, before 2 p.m. the day preceding
publication. Notices for Sunday
Daily due at 2:00 p.m. Friday.
VOL. LXX, No. 152
General Notices
Regents' Meeting; May 26, 27 and 28.
Communications for consideration at
this meeting must be in the President's
?.WWnWVfW. .%.7...4. *tM .4fM f

hands not later than Mon., May 16.
Please submit nineteen copies of each
Attention June Graduates: Order
Caps and Gowns now at Moe's Sport
Shops, 711 North University.
Phi Beta Kappa: Annual 'Meeting
Wed., April 27, Room 411 Mason Hall,
4:15 p.m. Election of new members and
officers. Open to all members.
International Student and Family
Exchange have moved to new quarters
at the Madelon Pound House (Base-
ment) 1024 Hill Street. Open Thursday
mornings each week, 9:30-11:00 a.m.
Topcoats and sweaters for men and
(Continued on Page 4)

Lydia Mendelssohn Theatre 8:00




poet of the San Francisco Renaissance

it's * ' ...
YOU TELL HER, MAN. The Court King is your shoe... professional traction-tread soles,
flexible instep, full cushioning. A pro on the tennis court, but just as right with slacks.
y~ti'- 4 \


Auditorium A
Angell Hall

Thursday, April 28f
4:15 P.M.


Performances through Saturday;
Tickets available for


DIAL NO 8-6416


tonight and Thursday only.




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