PUBLICATIONS
SECTION
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Seventy-Two Years of Editorial Freedom
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PUBLICATIONS
SECTION
VOL. LXXIII, No. 1 ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 11, 1962
FOUR PAGES
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THE MICHIGAN DAILY is the
voice of the University, the link be-
tween thousands of otherwise dispersed
readers. Six days a week it presents the
local and national news, plus reviews
on local movies and plays, and its
famous editorials. Entirely student-run,
it is about to begin its-seventy-second
year of "editorial freedom," as its
masthead announces.
Daily Works Late
To Present News
Features, Sports4 Local, World
News Adds up to Full Coverage
By PETER STEINBERGER
Six days a week, The Michigan Daily's editors keep a large
proportion of their 50-man staff busy turning out one, of the
nation's best college papers.
From noon until the 2 a.m. deadline--the latest normally-used
one in the state-the staff moves mountains of copy in order to
produce the next day's 8-page paper.
Associated Press teletypes and photos supply most national and
international news; night editors select what's to be printed, striving
to choose (so they maintain) the most newsworthy and at the same
time the least sensationalist of the AP's offerings. The result, on
the first and third pages of the morning's paper, is then presented
to The Daily's 7,500 subscribers and 25,000 readers. Newsplay tends
4
THE MICHIGANENSIAN is the
luxurious, expensive annual published
each Sprin as the record of the Uni.
versity year. Its many photos provide
the opportunity of looking back at years'
of university living, and remembering
the football games, the traditions, the
concerts and the people.
MICHIG'ANENSIAN
to bury Elizabeth Taylor, although
droughts and three-headed freaks-
are also played down, unless of
course blamedn atomic testing. I
the editors praise her; storms,
NIGHT DESK--This is the center of The Daily, the place where the editors prepare the pages, get the
headlines written, and look alternately at the teletype machines behind them and the three small
desk-lights in front of them. If the red light goes on, it means that the linotypists downstairs are
short of work to do, and the editor must send them more stories and headlines ready-to-set, or else
risk going overtime later in the evening.
Business Staff Guards Profits
I
v--
GENERATION, the University's inter-
arts magazine, publishes fiction, poetry,
art and music done on campus by local
students and professors. Appearing up to
four times a year, it supplements, the
unusual quality of its contents with a neat
format and attractive typography.
generation
96I 62
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"Seventy-one years of editorial
freedom" appears each day below
The Daily masthead-and the
business staff that has been one
of the mainstays behind this lib-
erty, unusual among college news-
papers.
Led this year by Daily business
manager Lee Sclar, '63BAd, the
staff handles the advertising and
subscriptions which give the prof-
its that allow The Daily to operate
without a subsidy from the Uni-
versity. It is this self-supporting
arrangement which gives Daily
writers their great freedom of ac-
tion.
Business staff operations take
place throughout the afternoon, in
contrast to the editorial staff
whose main work occurs in the
evenings.
Five senior managers direct the
business staff. At the top is the
Photographers
Snap Sports,
News Pictures
By JEROME STARR
All local pictures that run in
The Daily are taken by The Daily's
own photography staff.
The Daily's photographers cover
University sports events, including
both home and away football, stu-
dent productions, special, lectures,
and other hapenings around cam-
pus. When there are stories of
interest to the University, The
Daily sends its photographers to
cover events in Lansing, Detroit,
and other places. One photograph-
er this past year took pictures for
The Daily from as far away as
Washington, D. C. and Seattle,
Wash.
After the photographer takes
the picture one of The Daily's
skilled darkroom technicians de-
velops the film and makes the
print which is to run in the paper.
The print is then put on the Fair-
child machine which, translates
the picture onto a sheet of special
plastic by a hot needle which cuts
variably sized dots into the plastic.
It is from this sheet of plastic
that the picture is printed in -the
paper.I
Often a picture taken as late
as 9:30 in the evening will run in
the next morning's paper.
The photography staff consists
mainly of students who like to take
pictures, but are at the University
studying some other subject. Many
of them have their own equipment,
but some use The Daily's equip-
ment which includes a number of
cameras, with from 35mm to 4x5
in. formats, electronic flash equip-
ment, and exposure meters.
Many Daily photographers join
the staff with little experience,
but they soon gain this experience
"under fire."
Each photographer signs up for
business manager who sees that
everything runs smoothly. To as-
sist him are the associate business
manager, who handles trainees and
tries to maintain good Intra-staff
relations; the advertising manager,
who supervises the advertising de-
partments; the finance manager,
who valiantly attempts to collect
overdue accounts, and the accounts
manager, who is in charge of the
circulation and accounting depart-
ments.
Forming the backbone of the
business staff are the juniors and
sophomores who handle the vast
amount of daily work connected
with business operations-the de-
partment managers and assistants.
Various departments handle the
paper's relations with its advertis-
ers. Promotions offers direct con-
tact with local businessmen, sell-
ing advertising contracts and at-
tempting to keep old ones renew-
ed. Another function of this de-
partment is to help fill Daily sup-
plements and magazines with ads.
Problems in customer relations
arise as salesmen must convince
regular advertisers that the addi-
tional ads will be tQ their benefit.
Display Ads
After Promotions has gotten the
advertisers under contract, Dis-
play Advertising goes to work. Dis-
play deals mainly with local Ann
Arbor merchants and student or-
ganizations. It solicits the ads and
then devises ways to combine pic-
tures and words into an effective
message for the advertiser's wares.
On a somewhat similar, but less
personal basis, National Advertis-
ing handles the advertising for
companies outside the Ann Arbor
area. In the case of large, nation-
ally known corporations this in-
volves dealing with an advertising
agency which specializes in plac-
ing ads in college newspapers.
Accounting for the money owed
The Daily by display advertisers is
done by the display accounts de-
partment. Here a list is made of
every ad in each day's paper. At
the end of the month the depart-
ment sends people a bill and a
copy of all their ads that have
run.
Classifieds
Classified advertising is one as-
pect of the business staff that
many students know well. Whether
to buy, sell, rent, play a joke, or
publicize a student event, classi-
fied ads are the answer. Helping
to write these ads and making out
the bills is all part of the depart-
ment's job.
Toward the end of the after-
noon, the layout and proofreading
department comes into the picture.
It is this group that, after all the
ads have been carefully noted on
little slips of paper, decides the
placement of ads on the page
dummies. These are diagrams of
how the pages will appear the next
day. %
These dummies are given to the
editorial staff at, about 4:30, per-
mitting them to plan on how to
fill the balance -of the page with
news.
See EARN, Page 2
On the other hand, international
news is emphasized, as are the
civil rights struggle. and all de-
velopments in higher education.
Sworn to unbiased newsplay and
reporting, editors are sometimes
accused of finding big local stories
to run above the comments of
right-wing spokesmen, while lib-
eral politicians supposedly get a
much better slice of the reader's
attention.
Beat System
Local, especially University, news
is dug up by the various beats,
or fields-of-coverage. Each beat
is headed by a junior and staffed
by a varying number of lower-
class assistants. All reporters also
do work on the night desk once a
week, writing -headlines, rewriting
stories and releases, and doing
proofreading and other work in
the first-floor printshop.
The shop machinery has a re-
placement value of over $300,000;
its press can turn out 20,000 copies
an hour.vOther equipment in-
cludes five linotype machines,
stereotype apparatus and a Ludlow
(headline-setting) machine. Mats
turn to castings and photos to
"Fairchilds."
Technical jargon (such as over-
set, slugs, anchor or weather ear)
is often colorful, and, for the new-
comer, serves to add an aura of
in-group consciousness to the e:-
ficient industrial fact.
Shop Workers
Professional linotypists a n d
pressmen work the machines, while
students do the other work.
The night editors, who are jun-
iors with beat assignments too,
are the people who superintend the
putting out of each day's paper.
They decide which stories should
run in which places, how long the,
story should be, what headline it
must take, and so forth. The as-
sistant night editors, sophomores,
have the same problems, but only
apply them to the "inside pages"
-that is, to those pages (usually
See DAILY, Page 3
11
11
Try-Outs
All the student publications at
the University are staffed by
volunteers, and so can't exist
for any length of- time without
attracting trainees, especially
freshmen, to their staffs.
There are over 70 members
of The Daily's editorial. and
news staff; others are on the
sports, photography and adver-
tising, staffs. Though not as
large, the 'Ensian and Genera-
tion also require large numbers
of people in order to turn out
their product.
During the early part of the
semester, these organizations
will publish large ads and no-
tices in The Daily, announcing
where and when this year's try-
out meetings will be held.
Any student who is not on
probation for low grades in his
previous semester is eligible to
work on the publication staffs.
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Midnight Work at the Office
GARGOYLE:-
.Fans .Aire
At Revival
Gargoyle, the University's humor
magazine, gave up the ghost last
year and disappeared, for a time
anyhow, from the campus scene.
But, for this coming fall, former
Gargoyle aficionados are think-
ing of reforming the magazine, if
they can get the necessary per-
mission to do so from the Board
in Control of Student Publications.
This has been tried before, and
has proved more difficult than
might be believed.
Last Try
Last year, after the "Garg" had
already been dead for six months,
a group of hopefuls put together
an outline for a first copy.
But it was no use. Few could
be entrapped into working with the
would-be editors. Promised articles
were never delivered, promising
contributors didn't do so. Editor
Larry Jacobs, '63A&D, reported
frequently during the course of
the preparations that "Gargoyle
is hell."
Yet the "dummy" issue was pre-
pared, and taken to the Board
along with the needed number of
signatures.
But still, the Gargoyle stayed
dead. After the interviews and de-
liberations, the Board announced
officially that it had examined the
dummy Gargoyle and found it
"not funny."
Nothing more could be done that
year.
One student planning the cam-
paign to launch the magazine is
writing all the captions and bal-
loons for "classic" comic books
during the summer, hoping thus
to strengthen his style. Emphasiz-
ing the need for staff members,
he said of an earlier Gargoyle that
"it lapsed because there just
weren't enough people to work on
Recruits Needed
"So I hope," he continued, "that
if the magazine can come back
in the fall, people will bring in
lots of recruits."
In the past, Gargoyle has made
THE STUDENT DIRECTORY has all
the facts-names, addresses and telephone
numbers-you would want to know about
your fellow students. Published early as
possible in the fall, it is one of the most
sought after of the student publications
at the University.
DIRECTORY
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