PUBLICATIONS SECTION Y L Seventy-Two Years of Editorial Freedom :43 a t I PUBLICATIONS SECTION VOL. LXXIII, No. 1 ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 11, 1962 FOUR PAGES s S c s THE MICHIGAN DAILY is the voice of the University, the link be- tween thousands of otherwise dispersed readers. Six days a week it presents the local and national news, plus reviews on local movies and plays, and its famous editorials. Entirely student-run, it is about to begin its-seventy-second year of "editorial freedom," as its masthead announces. Daily Works Late To Present News Features, Sports4 Local, World News Adds up to Full Coverage By PETER STEINBERGER Six days a week, The Michigan Daily's editors keep a large proportion of their 50-man staff busy turning out one, of the nation's best college papers. From noon until the 2 a.m. deadline--the latest normally-used one in the state-the staff moves mountains of copy in order to produce the next day's 8-page paper. Associated Press teletypes and photos supply most national and international news; night editors select what's to be printed, striving to choose (so they maintain) the most newsworthy and at the same time the least sensationalist of the AP's offerings. The result, on the first and third pages of the morning's paper, is then presented to The Daily's 7,500 subscribers and 25,000 readers. Newsplay tends 4 THE MICHIGANENSIAN is the luxurious, expensive annual published each Sprin as the record of the Uni. versity year. Its many photos provide the opportunity of looking back at years' of university living, and remembering the football games, the traditions, the concerts and the people. MICHIG'ANENSIAN to bury Elizabeth Taylor, although droughts and three-headed freaks- are also played down, unless of course blamedn atomic testing. I the editors praise her; storms, NIGHT DESK--This is the center of The Daily, the place where the editors prepare the pages, get the headlines written, and look alternately at the teletype machines behind them and the three small desk-lights in front of them. If the red light goes on, it means that the linotypists downstairs are short of work to do, and the editor must send them more stories and headlines ready-to-set, or else risk going overtime later in the evening. Business Staff Guards Profits I v-- GENERATION, the University's inter- arts magazine, publishes fiction, poetry, art and music done on campus by local students and professors. Appearing up to four times a year, it supplements, the unusual quality of its contents with a neat format and attractive typography. generation 96I 62 %0 { 4 : ,}t ; Y - + v : .*"~A*~'~t~,k "Seventy-one years of editorial freedom" appears each day below The Daily masthead-and the business staff that has been one of the mainstays behind this lib- erty, unusual among college news- papers. Led this year by Daily business manager Lee Sclar, '63BAd, the staff handles the advertising and subscriptions which give the prof- its that allow The Daily to operate without a subsidy from the Uni- versity. It is this self-supporting arrangement which gives Daily writers their great freedom of ac- tion. Business staff operations take place throughout the afternoon, in contrast to the editorial staff whose main work occurs in the evenings. Five senior managers direct the business staff. At the top is the Photographers Snap Sports, News Pictures By JEROME STARR All local pictures that run in The Daily are taken by The Daily's own photography staff. The Daily's photographers cover University sports events, including both home and away football, stu- dent productions, special, lectures, and other hapenings around cam- pus. When there are stories of interest to the University, The Daily sends its photographers to cover events in Lansing, Detroit, and other places. One photograph- er this past year took pictures for The Daily from as far away as Washington, D. C. and Seattle, Wash. After the photographer takes the picture one of The Daily's skilled darkroom technicians de- velops the film and makes the print which is to run in the paper. The print is then put on the Fair- child machine which, translates the picture onto a sheet of special plastic by a hot needle which cuts variably sized dots into the plastic. It is from this sheet of plastic that the picture is printed in -the paper.I Often a picture taken as late as 9:30 in the evening will run in the next morning's paper. The photography staff consists mainly of students who like to take pictures, but are at the University studying some other subject. Many of them have their own equipment, but some use The Daily's equip- ment which includes a number of cameras, with from 35mm to 4x5 in. formats, electronic flash equip- ment, and exposure meters. Many Daily photographers join the staff with little experience, but they soon gain this experience "under fire." Each photographer signs up for business manager who sees that everything runs smoothly. To as- sist him are the associate business manager, who handles trainees and tries to maintain good Intra-staff relations; the advertising manager, who supervises the advertising de- partments; the finance manager, who valiantly attempts to collect overdue accounts, and the accounts manager, who is in charge of the circulation and accounting depart- ments. Forming the backbone of the business staff are the juniors and sophomores who handle the vast amount of daily work connected with business operations-the de- partment managers and assistants. Various departments handle the paper's relations with its advertis- ers. Promotions offers direct con- tact with local businessmen, sell- ing advertising contracts and at- tempting to keep old ones renew- ed. Another function of this de- partment is to help fill Daily sup- plements and magazines with ads. Problems in customer relations arise as salesmen must convince regular advertisers that the addi- tional ads will be tQ their benefit. Display Ads After Promotions has gotten the advertisers under contract, Dis- play Advertising goes to work. Dis- play deals mainly with local Ann Arbor merchants and student or- ganizations. It solicits the ads and then devises ways to combine pic- tures and words into an effective message for the advertiser's wares. On a somewhat similar, but less personal basis, National Advertis- ing handles the advertising for companies outside the Ann Arbor area. In the case of large, nation- ally known corporations this in- volves dealing with an advertising agency which specializes in plac- ing ads in college newspapers. Accounting for the money owed The Daily by display advertisers is done by the display accounts de- partment. Here a list is made of every ad in each day's paper. At the end of the month the depart- ment sends people a bill and a copy of all their ads that have run. Classifieds Classified advertising is one as- pect of the business staff that many students know well. Whether to buy, sell, rent, play a joke, or publicize a student event, classi- fied ads are the answer. Helping to write these ads and making out the bills is all part of the depart- ment's job. Toward the end of the after- noon, the layout and proofreading department comes into the picture. It is this group that, after all the ads have been carefully noted on little slips of paper, decides the placement of ads on the page dummies. These are diagrams of how the pages will appear the next day. % These dummies are given to the editorial staff at, about 4:30, per- mitting them to plan on how to fill the balance -of the page with news. See EARN, Page 2 On the other hand, international news is emphasized, as are the civil rights struggle. and all de- velopments in higher education. Sworn to unbiased newsplay and reporting, editors are sometimes accused of finding big local stories to run above the comments of right-wing spokesmen, while lib- eral politicians supposedly get a much better slice of the reader's attention. Beat System Local, especially University, news is dug up by the various beats, or fields-of-coverage. Each beat is headed by a junior and staffed by a varying number of lower- class assistants. All reporters also do work on the night desk once a week, writing -headlines, rewriting stories and releases, and doing proofreading and other work in the first-floor printshop. The shop machinery has a re- placement value of over $300,000; its press can turn out 20,000 copies an hour.vOther equipment in- cludes five linotype machines, stereotype apparatus and a Ludlow (headline-setting) machine. Mats turn to castings and photos to "Fairchilds." Technical jargon (such as over- set, slugs, anchor or weather ear) is often colorful, and, for the new- comer, serves to add an aura of in-group consciousness to the e:- ficient industrial fact. Shop Workers Professional linotypists a n d pressmen work the machines, while students do the other work. The night editors, who are jun- iors with beat assignments too, are the people who superintend the putting out of each day's paper. They decide which stories should run in which places, how long the, story should be, what headline it must take, and so forth. The as- sistant night editors, sophomores, have the same problems, but only apply them to the "inside pages" -that is, to those pages (usually See DAILY, Page 3 11 11 Try-Outs All the student publications at the University are staffed by volunteers, and so can't exist for any length of- time without attracting trainees, especially freshmen, to their staffs. There are over 70 members of The Daily's editorial. and news staff; others are on the sports, photography and adver- tising, staffs. Though not as large, the 'Ensian and Genera- tion also require large numbers of people in order to turn out their product. During the early part of the semester, these organizations will publish large ads and no- tices in The Daily, announcing where and when this year's try- out meetings will be held. Any student who is not on probation for low grades in his previous semester is eligible to work on the publication staffs. I Midnight Work at the Office GARGOYLE:- .Fans .Aire At Revival Gargoyle, the University's humor magazine, gave up the ghost last year and disappeared, for a time anyhow, from the campus scene. But, for this coming fall, former Gargoyle aficionados are think- ing of reforming the magazine, if they can get the necessary per- mission to do so from the Board in Control of Student Publications. This has been tried before, and has proved more difficult than might be believed. Last Try Last year, after the "Garg" had already been dead for six months, a group of hopefuls put together an outline for a first copy. But it was no use. Few could be entrapped into working with the would-be editors. Promised articles were never delivered, promising contributors didn't do so. Editor Larry Jacobs, '63A&D, reported frequently during the course of the preparations that "Gargoyle is hell." Yet the "dummy" issue was pre- pared, and taken to the Board along with the needed number of signatures. But still, the Gargoyle stayed dead. After the interviews and de- liberations, the Board announced officially that it had examined the dummy Gargoyle and found it "not funny." Nothing more could be done that year. One student planning the cam- paign to launch the magazine is writing all the captions and bal- loons for "classic" comic books during the summer, hoping thus to strengthen his style. Emphasiz- ing the need for staff members, he said of an earlier Gargoyle that "it lapsed because there just weren't enough people to work on Recruits Needed "So I hope," he continued, "that if the magazine can come back in the fall, people will bring in lots of recruits." In the past, Gargoyle has made THE STUDENT DIRECTORY has all the facts-names, addresses and telephone numbers-you would want to know about your fellow students. Published early as possible in the fall, it is one of the most sought after of the student publications at the University. DIRECTORY .. ,. . I