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This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

August 25, 1964 - Image 53

Resource type:
Text
Publication:
The Michigan Daily, 1964-08-25

Disclaimer: Computer generated plain text may have errors. Read more about this.

THE MICHIGAN DAILY

PAGE THREE

T LITERARY MAGAZINE STARTS 16TH YEAR:
* Generation Links Artist, Rea

Lder

By GEORGE WHITE
Generation Editor, 1964-65 ,
Generation, the University in-
ter-arts magazine, begins its 16th
year of continuous publication
this fall.
The 'scope of the magazine is
broad, encompassing all creative
areas of the University from
sculpture, painting and etching to
photographic essays, architectural
innovations and social and politi-
cal criticism. Poetry, fiction, dra-
ma, essays and art are the maga-
zine's mainstays and areas in
which constant interest is main-
tained.
Publishing 8000 copies four
times a year, Generation aims at
excellence and diversity; it at-
tempts to bridge the gap between
artist and audience and form a
viable link of dialogue without
which creation becomes sterile
Generation is not composed of
an "in group" of people interested
in publishing their own material.
Neither is it the receptacle for
those who "think" they can write
or paint or photograph. It pub-
lishes quality material that de-
serves presentation to the Univer-
sity community, work that is fine-
ly and forcefully crafted. Its struc-
ture centers about 10 senior edi-
tors: seniors and graduate stu-
dents who formulate policy collec-
tively and decide individually. in

The Daily, the Michiganensian and
Gargoyle, publishing is no vicar-
ious experience. The physical plant
includes five linotypes, an electric'
proof press and thousands of dol-
lars worth of type and printing
materials. Staff members learn the
entire process of publishing, from
the original copy through typeset-
ting, "dummying-up," printing and
binding. The mechanics and
aesthetics of ad composition, copy
layout and cover design, and the

less intricate but no less important
tasks of proofreading, advertising
and bookkeeping become familiar
to each staff member, though each
concentrates on one or perhaps
two areas.
,fBook Publishing
This year, staff members will
be able to learn the field of book
publishing as Generation launch-
es its new poet series. The hard-
bound, four-volume series of con-
ities in sponsoring poetry retdings,

folk concerts and other cultural
activities in conjunction with oth-
er student organizations, it in-
creases the dialogue between ar-
tist and community. Through its
staff, it fosters a more personal,
more rewarding dialogue with'
those directly involved in the crea-
tive processes.
Generation can be a means of
not only realizing creative desires,
but also of acquiring knowledge
of the whole field of publishing
and its periphery areas.

1 rtl I

-I

WHILE A FIVE-CENT Coke looks on approvingly, a business staffer (left) arranges advertising requisition slips. To the reader
they will be magically transformed into the exciting ads which border each page of The Daily. But to the business staff, soliciting,
composing and publishing advertisements require hours of planning and brainwork (right).
Daily Paess rtaff Ma es Prof
Ensures Paper' EitrilFreedom

By ROBERT HIPPLER
The Daily, like every newspaper,
is a business. It is completely fi-
nancially independent of the Uni-
versity, and has -over 73 Years,
through advertisement and sub-.
scription income, built up assets
of over $420,000.-
The Daily is probably as well
equipped as any other paper of
its size in Michigan. -It has a
building all its own, and a gor-
geous printing shop with excellent
equipment; five modern linotype
machines, two monotype ma-
chines, a hand-set headline ma-
chine and a speedy 12-page press.
The Daily has almost $200,000
revenue during the school year,
and pays $17,000 yearly in stu-
dent payrolls. It operates at a
profit, and has never been finan-
cially dependent on, the Univer-
sity.
Names Listed
In Director
The 1964-65 Student Directory,
a listing of every student in the
University, is scheduled for pub-
lication early in October.
} The directory is published
through the facilities of the Board
in Control of Student Publications
and prepared by the campus chap-
ter of Alpha Phi Omega, the na-
tional service fraternity.
It contains the name, local and
home address, local telephone
number and class of everyone reg-
istered at the University. The di-
rectory is compiled from registra-
tionnaires which Alpha Phi Omega
receives from the administration
shortly after school begins.
Work has already begun in soli-
citing advertising to finance the
directory. About $3250 will be re-
quired for publication of the fall
and spring installments,
PUBLISHED
FOUR TIMES A YEAR
I'I
0
a.
t°
UUS
I

Sales and advertising netted the
directory a $5000 profit last year.
No Censorship
This financial independence
gives The Daily membership in a
privileged minority of college news-
papers: it is one of the very few
not controlled or censored by its
school's adminisistration or jour-
nalism department. The contin-
ued solvency of The Daily is a
prerequisite to its traditions of
editorial freedom.
The curators and managers of
The Daily's financial matters -
and those' who must run The
Daily as a business from day to
day-are the members of its busi-
ness staff.
The business staff is built from
the bottom up-the people who
join it this year will be running
it in a very short time. Thus ac-
quiring new personnel is of prime
importance to the staff and to
the entire Daily.
Training Program
The business staff has a train-
ing program for new members de-
signed to familiarize them with all
aspects of the business sideof
the paper's operation. For the
work it does is allocated to
many departments, each han-
dling its part of the operation.
Among these are layout and proof-
reading, display accounts, sub-
scription accounts, circulation, na-
tional advertising, classified ad-
vertising, display advertising and
promotions. The trainee spends
several weeks observing and as-
sisting operatibn in each depart-
ment, thus gaining a working
knowledge of the entire business
staff.
Those in the layout and proof-
reading department are responsi-
ble for arranging the ads into
three pages, as well as checking
for typographical errors in the
ads of the next morning's paper.
The display accounts depart-
ment handles the financial as-
pects of display advertising, in-
cluding checking ads that have
run, billing and contacting local
merchants. In becoming person-
ally acquainted with the mer-
chants, the members of the busi-
ness staff have an opportunity to
give the Ann Arbor community a
better impression of the students,
as well .as to ring up sales and
profits for The Daily.
Financial Aspects
The subscription accounts de-
partment handles the financial as-
pects of circulation. Most of the
work is done during the first few
weeks of the semester, but stu-
dents are still needed for bill-
ing and crediting subscribers dur-
ing the rest of the term.
To the circulation department
falls the task of making sure
that almost 7000 Dailies get to
their, purchasers. Students who
begin a trainee' period in this de-
partment should plan to have
their afternoons free and spend
the Zirst few weeks of the se-
mester on duty calling and an-
swering the telephone.
The national advertising de-
partment has continuous contact
with several national advertisers,
including companies who con-
stantly seek employes from among
University graduates. National
ompanies that are now not ad-
vertising through The Daily are
contacted from time to time by
the department. This department
is more flexible when it comes
to hours for trainees; the work
can be done at almost any time
during the day.
Pleasant Diversion
Classified advertising involves
handling the many classified ads
phoned into The Daily every day.
Members of this department, in-

cluding trainees, must be free from
1 to 3 o'clock, since, during that
time the phones ring for place-
ment of ads in the next , day's
paper. A pleasant and idiotic di-
version for members of this de-
partment as well as for the
whole Daily staff is inserting clas-
sified ads for free. Anybody on
the staff can do it.
The display advertising depart-
ment requires all members to have
their afternoons free, for this de-
partment is mainly responsible
for meeting the deadline for put-
ting out the paper. Designing the
various display ads and deciding
how they are going to run calls
for natural talent, interest and a
lively imagination.
The promotions department's
main task is soliciting ads from
advertisers for special features
and supplements. It has direct re-
lations with the display advertis-
ing department. Special innova-
tions such as the "Apartment
Appeal in Ann Arbor" sections
that ran last spring are mostly
the work of the promotions de-
partment.
Sophomore Staff
All of these sections of the
business staff become familiar to
the trainees. The next step above
trainee is a position on the sopho-
more staff. Assistant manager, a
sophomore position, pays a salary
of $15 a month. Sophomores are
usually in the building about six
or ten hours a week.
The next level of command in
the business staff is the junior
staff. They are the heads of the
various departments and the
principal decision-makers in those
departments, enjoying a fair
amount of autonomy. They earn
$30 a month, and usually spend
over ten hours a week in the
Student Publications Bldg.
Senior Positions
At the end of their junior
year,' most business staff mem-
bers petition for one of the four
important senior staff positions:
business manager, associate busi-
ness manager, accounts manager
and advertising manager. With the
business manager lies the final
responsibility for anything his
staff does; he serves as coordina-
tor between the staff and cam-
pus activities, and often speaks
for the staff.

yh soit uies aae 1uvul ut~G11"%U~ , Al
The associate business manager each area, what shall be publish-
has several responsibilities: he or ed.
she is in charge of all personnel, Opportunities
including the trainee program, and To the student interested in the JERRY BADANES -reads his work at a poetry reading spons
is the "keeper of the payroll." In broad area of publication, Genera- by Generation, the University's inter-arts magazine. Severa
addition, the associate business tion offers many things. Young these readings were held last year, as part of Generation ei
manager often serves as a coordi- writers and artists become ac- George A. White's efforts to further campus interest in the;
nator of activities and relations quainted with a senior staff that
between the business and editorial people who can give concerned in- We're Great large-scale printing, prox
staffs. cgterest and valid criticism. Through and distribution. Those con
The accounts manager worries its contacts, the magazine-can ac- "A large minority of college with this area will be intr
profits. This manager is incharge quaint them with other writers newspapers, among them The to an opportunity that is
ofth s layouangroreaing hgthe and artists; new materials, per- Michigan Daily, The Cornell available, even in- the bo
of the displayaccounts and proofreading, the spectives and creative techniques. Sun, The Harvard Crimson and dustry--that of learning.
diusadcrcultsion.Fortheless"creativThe Columbia Spectator, are areas of such production:
counts and circulation. For the less "creative," Gen- truly professional tr aining raphy, binding, jacket desig
t The advertising manager con- eration is the means by which grounds for future newspaper- advertising on a national ba
trols the departments of nation- the organization and operation of men, often more effective than G
it advertising, classified advertis- a "little magazine" can be learn- Journalism departments." Generation offers a gre
ing, display advertising and pro- sd. Sharing the Student Publica- -The New York Times more than its office or p
motions. tions Bldg. physical facilities with !plant implies. Through its
REVIEWERS AND COUNTER-REVIEWERS:
InvsibleWrite rs Apraise tI Culture

ored
al of
ditor
arts.
involve
motion
acerned
oduced
seldom
ok ip-
all the
typog-
gn and
sis:
at deal
rinting
activ-

RAINEES
Student volunteers comririse
the entire staff of The Daily,
cooperating on all of its staffs
-- editorial, sports, business
and photography-to put out
the paper six days a week.
The editorial staff, besides
giving students an opportunity
to delve into affairs' of the Uni-
versity, city, state, nation and
world, serves as a training
ground for future journalists,
a rewarding extracurricular ac-
tivity and a sharpener of wits,
critical abilities' and general
writing skill. Traineespartici-
pate in story writing as well as
working shifts on night desk,
the center of activities for put-
ting together each day's paper.
The business staff gives prac-
tical experience in all the fi-
nancial, advertising, circulation
and advertisement nma k e u p
skills necessary to then paper's
functioning. S t a f f members
themselves solicit ads and man-
age all accounts forsThe Daily.
The photography staff is re-
sponsible for taking and mak-
ing prints of all local pictures
run in the paper. It has its own
darkroom facilities 'and oper-
ates in close conjunction with
editorial and sports personnel.
The sports staff covers not
only University and in4ra-MUral
athletic activities but profes-
sional sports as weil. Oppor-
tunities exist for travel to cover
important away games and
eventually for column writing.
The sports staff has its own
Associated Press wire.
Students at all class levels
are encouraged to try out for
positions on these staffs. An
introductory meeting for each
one will be held at the begin-
ning of the semester, with time
and place' announced in The
Daily.
No experience is required,
and any student not on pro-
bation for low grades in his
previous semester is eligible ,to
join the four teams which co-
operate in putting out an ex
citing daily newspaper.

By MICHAEL JULIAR
Within the confines of the ivy-
covered building at 420 Maynard
St. there is an unorganized con-,
glomeration of freeloaders called
the Daily reviewers.
They are neither official mem-
bers of the staff of the paper nor
unwanted additions to the editor-
ial page. They are individual stu-
dents who. think that they pos-
sess enough critical talent to judge
events in the arts: theatre, cine-
ma, books and recordings.
Within certain smoke-filled dor-
mitory rooms and fifth floor
apartments a larger, equally un-
organized student group is head-
quartered-the Daily reviewer re--
viewers-that is, the letter writers.
Battle Cry
For every action there is a
reaction, and in this case, for
every review written there is a
counter - barrage of ritualistic
words contained in various epistles
addressed "To the Editor."
From these counter-fusillades a
picture can be constructed of the
reviewer reviewer's concept of the
Daily reviewer.

Photogs Use Darkest Room;
Comie Out Most Enlightened

Against a background of char-
red and splintered wooden desks
covered with an alfalfa-like layer
of paper, magazines and newspa-
pers in a glass-enclosed cage on
the second floor of the Student
Publications Bldg. the following
takes place:
With decadent pomposity and
phlegmatic diatribe and vitupera-
tion, the Daily reviewer jabs at his
typewriter with a deadline peer-
ing over one shoulder, a recalci-
trant editor over the other shoul-
der and reams of illusions drench-
ing his mind with vengeful poisons
to inject into the veins of that
"colossus of culture"-art in Amer-
ican society today as evidenced
on the University campus.
Self-Image
The reviewer reviewer sees him-
self in a much more sublime light:
With virile wit, elite virtuosity
and temerity, the Daily reviewer.
reviewer pounds away at his type-
writer with nary a deadline or
editor at his shoulders, nor a sin-
gle rank illusion infesting his mind
with distaste and disgust for cul-
tural events. Rather, he is direct-
ing 'his distaste and disgust at
that budding "tastemaker" trying
out his adolescent skills at criti-
cism for The Daily.
Humor
The constant bickering on the
editorial page is often interesting
to watch and always funny. A re-
viewer of "The Silence" provokes
everything but. Symbols clash
against symbols. Criticism, if it
really is an art, is deemed lower
than the latest Jerry Lewis esca-
pade on celluloid.
And as the reviewers and re-
viewer reviewers spear each other
to death, the artist prevails -
which is about the 'only compen-
sation for the 25,000 other critics
-in-residence on the campus.
Join Us
Now for a word from the spon-
sor. The editorial director has
asked that all students with delu-
sions of critical grandeur stop by
his office in the glass-enclosed
room at the top of the stairs at
420 Maynard St.
He will welcome them with
open arms, maybe several passes to
the latest -'flick and a chance
(10 and behold) to buy all the
Cokes he can drink for a nickel
apiece.

icall
pas,
Dail
'cell
Dai
T
nat(

y and without any mercy is,
sed into the clutches of the
Ly personnel director with ex-
ent chances of becoming a
ly staff reporter.
Immunity
he letter-writers 'are unfortu-
ely immune to these qualifica-

.I

tion procedures. They vent their
spleens in isolation, hoping that
the editorial director has enough
perspicacity to realize he must
print the literary gem that will
arrive in the morrow's mail. But,
then, they can't buy nickel Cokes,
either.

DANCING
'It's u

CARTOONS

M11ADNE5

t,

SAT.,

AUG. 29

Though The Daily photograph-
ers work in the darkest room of
the Student Publications Bldg.,
they are an enlightened and in-
tegral part of each day's news-
paper.

' ,

With an increasing emphasis
on pictures in The Daily, the
photographer will play an impor-
tant role in its production, going
out to gather most of the "art"--
as photographs are called in jour-
nalistic jargon-used in the paper.
The pictures he will shoot will
vary from single-column, head-
and-sioulders. shots of visiting
lecturers to action-packed sports
and special events scenes.
Two Shifts
A photographer works one or
two afternoon or evening shifts a
Week. He gets his assignment
about 3:30 p.m., if he works after-
noons, or 7 p.m., if he works eve-
nings, then journeys to various
parts of campus to take thh pic-
ture. An hour or so later, he re-
turns with the film and the dark-
room technician develops the pic-

tures the night editor or assistant'
night chooses to run.
Photographers get paid for the
'pictures they take. They have a
choice of three payment plans.
Either they receive 65 cents for
each picture used; 45 cents for the
first picture assigned, used or not,
and 65 cents for the second pic-
ture printed; or 65 cents for each
photography assignment.
The Daily has equipment for
use by photographers. It owns a
35 mm Cannon camera and strobe
for lighting. Many photographers
use it rather than their own equip-
ment. The Daily will supply it to
any interested photographer who
wants to work on the staff but
does not have his own camera.
AP Circulation
As The Daily is a member of
the Associated Press, pictures
taken by staff photographers may
be supplied to it. These special in-
terest photographs may be cir-
culated by wirephoto across the
state, nation or world. Usually, the
AP will pay a small commission
for the picture.

8:0012:*00
in, the

UNION

'BALLROOM

J

DANCE to the MUSIC of
The V" AGAT
GAMBLE FOR FUN AND PROFIT
ENJOY TOP CARTOONS!

Then the time of reckoning
will come. Can he write? Can this
student qualify as a Daily critic?
If he isn't qualified, he automat-

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