THE MICHIGAN DAILY PAGE THREE T LITERARY MAGAZINE STARTS 16TH YEAR: * Generation Links Artist, Rea Lder By GEORGE WHITE Generation Editor, 1964-65 , Generation, the University in- ter-arts magazine, begins its 16th year of continuous publication this fall. The 'scope of the magazine is broad, encompassing all creative areas of the University from sculpture, painting and etching to photographic essays, architectural innovations and social and politi- cal criticism. Poetry, fiction, dra- ma, essays and art are the maga- zine's mainstays and areas in which constant interest is main- tained. Publishing 8000 copies four times a year, Generation aims at excellence and diversity; it at- tempts to bridge the gap between artist and audience and form a viable link of dialogue without which creation becomes sterile Generation is not composed of an "in group" of people interested in publishing their own material. Neither is it the receptacle for those who "think" they can write or paint or photograph. It pub- lishes quality material that de- serves presentation to the Univer- sity community, work that is fine- ly and forcefully crafted. Its struc- ture centers about 10 senior edi- tors: seniors and graduate stu- dents who formulate policy collec- tively and decide individually. in The Daily, the Michiganensian and Gargoyle, publishing is no vicar- ious experience. The physical plant includes five linotypes, an electric' proof press and thousands of dol- lars worth of type and printing materials. Staff members learn the entire process of publishing, from the original copy through typeset- ting, "dummying-up," printing and binding. The mechanics and aesthetics of ad composition, copy layout and cover design, and the less intricate but no less important tasks of proofreading, advertising and bookkeeping become familiar to each staff member, though each concentrates on one or perhaps two areas. ,fBook Publishing This year, staff members will be able to learn the field of book publishing as Generation launch- es its new poet series. The hard- bound, four-volume series of con- ities in sponsoring poetry retdings, folk concerts and other cultural activities in conjunction with oth- er student organizations, it in- creases the dialogue between ar- tist and community. Through its staff, it fosters a more personal, more rewarding dialogue with' those directly involved in the crea- tive processes. Generation can be a means of not only realizing creative desires, but also of acquiring knowledge of the whole field of publishing and its periphery areas. 1 rtl I -I WHILE A FIVE-CENT Coke looks on approvingly, a business staffer (left) arranges advertising requisition slips. To the reader they will be magically transformed into the exciting ads which border each page of The Daily. But to the business staff, soliciting, composing and publishing advertisements require hours of planning and brainwork (right). Daily Paess rtaff Ma es Prof Ensures Paper' EitrilFreedom By ROBERT HIPPLER The Daily, like every newspaper, is a business. It is completely fi- nancially independent of the Uni- versity, and has -over 73 Years, through advertisement and sub-. scription income, built up assets of over $420,000.- The Daily is probably as well equipped as any other paper of its size in Michigan. -It has a building all its own, and a gor- geous printing shop with excellent equipment; five modern linotype machines, two monotype ma- chines, a hand-set headline ma- chine and a speedy 12-page press. The Daily has almost $200,000 revenue during the school year, and pays $17,000 yearly in stu- dent payrolls. It operates at a profit, and has never been finan- cially dependent on, the Univer- sity. Names Listed In Director The 1964-65 Student Directory, a listing of every student in the University, is scheduled for pub- lication early in October. } The directory is published through the facilities of the Board in Control of Student Publications and prepared by the campus chap- ter of Alpha Phi Omega, the na- tional service fraternity. It contains the name, local and home address, local telephone number and class of everyone reg- istered at the University. The di- rectory is compiled from registra- tionnaires which Alpha Phi Omega receives from the administration shortly after school begins. Work has already begun in soli- citing advertising to finance the directory. About $3250 will be re- quired for publication of the fall and spring installments, PUBLISHED FOUR TIMES A YEAR I'I 0 a. t° UUS I Sales and advertising netted the directory a $5000 profit last year. No Censorship This financial independence gives The Daily membership in a privileged minority of college news- papers: it is one of the very few not controlled or censored by its school's adminisistration or jour- nalism department. The contin- ued solvency of The Daily is a prerequisite to its traditions of editorial freedom. The curators and managers of The Daily's financial matters - and those' who must run The Daily as a business from day to day-are the members of its busi- ness staff. The business staff is built from the bottom up-the people who join it this year will be running it in a very short time. Thus ac- quiring new personnel is of prime importance to the staff and to the entire Daily. Training Program The business staff has a train- ing program for new members de- signed to familiarize them with all aspects of the business sideof the paper's operation. For the work it does is allocated to many departments, each han- dling its part of the operation. Among these are layout and proof- reading, display accounts, sub- scription accounts, circulation, na- tional advertising, classified ad- vertising, display advertising and promotions. The trainee spends several weeks observing and as- sisting operatibn in each depart- ment, thus gaining a working knowledge of the entire business staff. Those in the layout and proof- reading department are responsi- ble for arranging the ads into three pages, as well as checking for typographical errors in the ads of the next morning's paper. The display accounts depart- ment handles the financial as- pects of display advertising, in- cluding checking ads that have run, billing and contacting local merchants. In becoming person- ally acquainted with the mer- chants, the members of the busi- ness staff have an opportunity to give the Ann Arbor community a better impression of the students, as well .as to ring up sales and profits for The Daily. Financial Aspects The subscription accounts de- partment handles the financial as- pects of circulation. Most of the work is done during the first few weeks of the semester, but stu- dents are still needed for bill- ing and crediting subscribers dur- ing the rest of the term. To the circulation department falls the task of making sure that almost 7000 Dailies get to their, purchasers. Students who begin a trainee' period in this de- partment should plan to have their afternoons free and spend the Zirst few weeks of the se- mester on duty calling and an- swering the telephone. The national advertising de- partment has continuous contact with several national advertisers, including companies who con- stantly seek employes from among University graduates. National ompanies that are now not ad- vertising through The Daily are contacted from time to time by the department. This department is more flexible when it comes to hours for trainees; the work can be done at almost any time during the day. Pleasant Diversion Classified advertising involves handling the many classified ads phoned into The Daily every day. Members of this department, in- cluding trainees, must be free from 1 to 3 o'clock, since, during that time the phones ring for place- ment of ads in the next , day's paper. A pleasant and idiotic di- version for members of this de- partment as well as for the whole Daily staff is inserting clas- sified ads for free. Anybody on the staff can do it. The display advertising depart- ment requires all members to have their afternoons free, for this de- partment is mainly responsible for meeting the deadline for put- ting out the paper. Designing the various display ads and deciding how they are going to run calls for natural talent, interest and a lively imagination. The promotions department's main task is soliciting ads from advertisers for special features and supplements. It has direct re- lations with the display advertis- ing department. Special innova- tions such as the "Apartment Appeal in Ann Arbor" sections that ran last spring are mostly the work of the promotions de- partment. Sophomore Staff All of these sections of the business staff become familiar to the trainees. The next step above trainee is a position on the sopho- more staff. Assistant manager, a sophomore position, pays a salary of $15 a month. Sophomores are usually in the building about six or ten hours a week. The next level of command in the business staff is the junior staff. They are the heads of the various departments and the principal decision-makers in those departments, enjoying a fair amount of autonomy. They earn $30 a month, and usually spend over ten hours a week in the Student Publications Bldg. Senior Positions At the end of their junior year,' most business staff mem- bers petition for one of the four important senior staff positions: business manager, associate busi- ness manager, accounts manager and advertising manager. With the business manager lies the final responsibility for anything his staff does; he serves as coordina- tor between the staff and cam- pus activities, and often speaks for the staff. yh soit uies aae 1uvul ut~G11"%U~ , Al The associate business manager each area, what shall be publish- has several responsibilities: he or ed. she is in charge of all personnel, Opportunities including the trainee program, and To the student interested in the JERRY BADANES -reads his work at a poetry reading spons is the "keeper of the payroll." In broad area of publication, Genera- by Generation, the University's inter-arts magazine. Severa addition, the associate business tion offers many things. Young these readings were held last year, as part of Generation ei manager often serves as a coordi- writers and artists become ac- George A. White's efforts to further campus interest in the; nator of activities and relations quainted with a senior staff that between the business and editorial people who can give concerned in- We're Great large-scale printing, prox staffs. cgterest and valid criticism. Through and distribution. Those con The accounts manager worries its contacts, the magazine-can ac- "A large minority of college with this area will be intr profits. This manager is incharge quaint them with other writers newspapers, among them The to an opportunity that is ofth s layouangroreaing hgthe and artists; new materials, per- Michigan Daily, The Cornell available, even in- the bo of the displayaccounts and proofreading, the spectives and creative techniques. Sun, The Harvard Crimson and dustry--that of learning. diusadcrcultsion.Fortheless"creativThe Columbia Spectator, are areas of such production: counts and circulation. For the less "creative," Gen- truly professional tr aining raphy, binding, jacket desig t The advertising manager con- eration is the means by which grounds for future newspaper- advertising on a national ba trols the departments of nation- the organization and operation of men, often more effective than G it advertising, classified advertis- a "little magazine" can be learn- Journalism departments." Generation offers a gre ing, display advertising and pro- sd. Sharing the Student Publica- -The New York Times more than its office or p motions. tions Bldg. physical facilities with !plant implies. Through its REVIEWERS AND COUNTER-REVIEWERS: InvsibleWrite rs Apraise tI Culture ored al of ditor arts. involve motion acerned oduced seldom ok ip- all the typog- gn and sis: at deal rinting activ- RAINEES Student volunteers comririse the entire staff of The Daily, cooperating on all of its staffs -- editorial, sports, business and photography-to put out the paper six days a week. The editorial staff, besides giving students an opportunity to delve into affairs' of the Uni- versity, city, state, nation and world, serves as a training ground for future journalists, a rewarding extracurricular ac- tivity and a sharpener of wits, critical abilities' and general writing skill. Traineespartici- pate in story writing as well as working shifts on night desk, the center of activities for put- ting together each day's paper. The business staff gives prac- tical experience in all the fi- nancial, advertising, circulation and advertisement nma k e u p skills necessary to then paper's functioning. S t a f f members themselves solicit ads and man- age all accounts forsThe Daily. The photography staff is re- sponsible for taking and mak- ing prints of all local pictures run in the paper. It has its own darkroom facilities 'and oper- ates in close conjunction with editorial and sports personnel. The sports staff covers not only University and in4ra-MUral athletic activities but profes- sional sports as weil. Oppor- tunities exist for travel to cover important away games and eventually for column writing. The sports staff has its own Associated Press wire. Students at all class levels are encouraged to try out for positions on these staffs. An introductory meeting for each one will be held at the begin- ning of the semester, with time and place' announced in The Daily. No experience is required, and any student not on pro- bation for low grades in his previous semester is eligible ,to join the four teams which co- operate in putting out an ex citing daily newspaper. By MICHAEL JULIAR Within the confines of the ivy- covered building at 420 Maynard St. there is an unorganized con-, glomeration of freeloaders called the Daily reviewers. They are neither official mem- bers of the staff of the paper nor unwanted additions to the editor- ial page. They are individual stu- dents who. think that they pos- sess enough critical talent to judge events in the arts: theatre, cine- ma, books and recordings. Within certain smoke-filled dor- mitory rooms and fifth floor apartments a larger, equally un- organized student group is head- quartered-the Daily reviewer re-- viewers-that is, the letter writers. Battle Cry For every action there is a reaction, and in this case, for every review written there is a counter - barrage of ritualistic words contained in various epistles addressed "To the Editor." From these counter-fusillades a picture can be constructed of the reviewer reviewer's concept of the Daily reviewer. Photogs Use Darkest Room; Comie Out Most Enlightened Against a background of char- red and splintered wooden desks covered with an alfalfa-like layer of paper, magazines and newspa- pers in a glass-enclosed cage on the second floor of the Student Publications Bldg. the following takes place: With decadent pomposity and phlegmatic diatribe and vitupera- tion, the Daily reviewer jabs at his typewriter with a deadline peer- ing over one shoulder, a recalci- trant editor over the other shoul- der and reams of illusions drench- ing his mind with vengeful poisons to inject into the veins of that "colossus of culture"-art in Amer- ican society today as evidenced on the University campus. Self-Image The reviewer reviewer sees him- self in a much more sublime light: With virile wit, elite virtuosity and temerity, the Daily reviewer. reviewer pounds away at his type- writer with nary a deadline or editor at his shoulders, nor a sin- gle rank illusion infesting his mind with distaste and disgust for cul- tural events. Rather, he is direct- ing 'his distaste and disgust at that budding "tastemaker" trying out his adolescent skills at criti- cism for The Daily. Humor The constant bickering on the editorial page is often interesting to watch and always funny. A re- viewer of "The Silence" provokes everything but. Symbols clash against symbols. Criticism, if it really is an art, is deemed lower than the latest Jerry Lewis esca- pade on celluloid. And as the reviewers and re- viewer reviewers spear each other to death, the artist prevails - which is about the 'only compen- sation for the 25,000 other critics -in-residence on the campus. Join Us Now for a word from the spon- sor. The editorial director has asked that all students with delu- sions of critical grandeur stop by his office in the glass-enclosed room at the top of the stairs at 420 Maynard St. He will welcome them with open arms, maybe several passes to the latest -'flick and a chance (10 and behold) to buy all the Cokes he can drink for a nickel apiece. icall pas, Dail 'cell Dai T nat( y and without any mercy is, sed into the clutches of the Ly personnel director with ex- ent chances of becoming a ly staff reporter. Immunity he letter-writers 'are unfortu- ely immune to these qualifica- .I tion procedures. They vent their spleens in isolation, hoping that the editorial director has enough perspicacity to realize he must print the literary gem that will arrive in the morrow's mail. But, then, they can't buy nickel Cokes, either. DANCING 'It's u CARTOONS M11ADNE5 t, SAT., AUG. 29 Though The Daily photograph- ers work in the darkest room of the Student Publications Bldg., they are an enlightened and in- tegral part of each day's news- paper. ' , With an increasing emphasis on pictures in The Daily, the photographer will play an impor- tant role in its production, going out to gather most of the "art"-- as photographs are called in jour- nalistic jargon-used in the paper. The pictures he will shoot will vary from single-column, head- and-sioulders. shots of visiting lecturers to action-packed sports and special events scenes. Two Shifts A photographer works one or two afternoon or evening shifts a Week. He gets his assignment about 3:30 p.m., if he works after- noons, or 7 p.m., if he works eve- nings, then journeys to various parts of campus to take thh pic- ture. An hour or so later, he re- turns with the film and the dark- room technician develops the pic- tures the night editor or assistant' night chooses to run. Photographers get paid for the 'pictures they take. They have a choice of three payment plans. Either they receive 65 cents for each picture used; 45 cents for the first picture assigned, used or not, and 65 cents for the second pic- ture printed; or 65 cents for each photography assignment. The Daily has equipment for use by photographers. It owns a 35 mm Cannon camera and strobe for lighting. Many photographers use it rather than their own equip- ment. The Daily will supply it to any interested photographer who wants to work on the staff but does not have his own camera. AP Circulation As The Daily is a member of the Associated Press, pictures taken by staff photographers may be supplied to it. These special in- terest photographs may be cir- culated by wirephoto across the state, nation or world. Usually, the AP will pay a small commission for the picture. 8:0012:*00 in, the UNION 'BALLROOM J DANCE to the MUSIC of The V" AGAT GAMBLE FOR FUN AND PROFIT ENJOY TOP CARTOONS! Then the time of reckoning will come. Can he write? Can this student qualify as a Daily critic? If he isn't qualified, he automat-