MAY 12 • 2022 | 17

with a cool IRL [in-real-life]
experience and reached out to
the BrandXR team to help us
make it happen.


HOW CAN NFTS
MUTUALLY BENEFIT
DETROIT ARTISTS AND
THOSE LOOKING TO
LEASE IN DETROIT?
Todd Sachse: NFTs can help
build a community around
a particular artist and, in
this case, our properties in
Detroit. The artist will have
the ability to get their art
in front of hundreds of our
residents at The Albert, The
Hamilton and The Scott, who
will be the only owners of
these exclusive NFTs. Once
ownership is transferred to
the resident, it’s up to them
to decide whether to HODL
[crypto talk for “hold on for
dear life”] or sell/trade for a
profit.

WHEN WILL THE
PROGRAM OFFICIALLY
ROLL OUT?
Rich Broder: The initiative
rolls out in May 2022 and
runs through the end of the
year or until we run out of
NFTs. Every current and
new resident will receive an
NFT from their building’s
collection until the limited
edition is fully committed
and all NFTs have been
transferred.

IF THE PROGRAM IS
SUCCESSFUL, DO YOU
ANTICIPATE MORE NFT
PROGRAMS IN THE
FUTURE?
Rich Broder: We’re looking
forward to feedback from our
residents — we certainly hope
so.

The Hamilton Building

The Albert Building

The Scott Building