MAY 12 • 2022 | 17

with a cool IRL [in-real-life] 
experience and reached out to 
the BrandXR team to help us 
make it happen.
 

HOW CAN NFTS 
MUTUALLY BENEFIT 
DETROIT ARTISTS AND 
THOSE LOOKING TO 
LEASE IN DETROIT?
Todd Sachse: NFTs can help 
build a community around 
a particular artist and, in 
this case, our properties in 
Detroit. The artist will have 
the ability to get their art 
in front of hundreds of our 
residents at The Albert, The 
Hamilton and The Scott, who 
will be the only owners of 
these exclusive NFTs. Once 
ownership is transferred to 
the resident, it’s up to them 
to decide whether to HODL 
[crypto talk for “hold on for 
dear life”] or sell/trade for a 
profit. 

WHEN WILL THE 
PROGRAM OFFICIALLY 
ROLL OUT?
Rich Broder: The initiative 
rolls out in May 2022 and 
runs through the end of the 
year or until we run out of 
NFTs. Every current and 
new resident will receive an 
NFT from their building’s 
collection until the limited 
edition is fully committed 
and all NFTs have been 
transferred. 

IF THE PROGRAM IS 
SUCCESSFUL, DO YOU 
ANTICIPATE MORE NFT 
PROGRAMS IN THE 
FUTURE?
Rich Broder: We’re looking 
forward to feedback from our 
residents — we certainly hope 
so. 

The Hamilton Building

The Albert Building

The Scott Building