16 | MAY 12 • 2022

ON THE COVER

each artist will be collectively sliced
into over 800-plus unique NFTs,
which will be gifted [transferred] to
every current and new resident at
our Detroit properties. We’re also
providing technical support to help
our residents create a crypto wallet

so they can receive the NFT transfer.
The NFT is theirs to keep or trade.
Any subsequent sale will trigger a 10%
artist royalty. We’re hoping these NFTs
will stimulate a whole new culture of
collecting art in Detroit and enable
our residents to engage with the artist
and their practice.

YOU’RE ALSO PARTNERING WITH
BRANDXR. CAN YOU DESCRIBE
THE COLLABORATION?
Moody Mattan: Broder Sachse
learned about BrandXR through
the Augmented Reality Murals they

saw throughout Detroit. BrandXR
sponsored the “Electrifly Detroit”
Augmented Reality Mural Festival last
summer. Art lovers can download the
Electrifly Augmented Reality Art App
for free and visit the public murals at
their own leisure.
Rich Broder: We’re big fans of
the work BrandXR is doing in the
augmented reality space and are
thrilled to partner with them on this
project.
Todd Sachse: When we decided to
gift NFTs to our residents, we knew
we needed to elevate the initiative

continued from page 14

Olivia
Guterson’s
Teach Me How
To Listen will be at
The Albert.

Olivia Guterson