16 | MAY 12 • 2022 

ON THE COVER

each artist will be collectively sliced 
into over 800-plus unique NFTs, 
which will be gifted [transferred] to 
every current and new resident at 
our Detroit properties. We’re also 
providing technical support to help 
our residents create a crypto wallet 

so they can receive the NFT transfer. 
The NFT is theirs to keep or trade. 
Any subsequent sale will trigger a 10% 
artist royalty. We’re hoping these NFTs 
will stimulate a whole new culture of 
collecting art in Detroit and enable 
our residents to engage with the artist 
and their practice. 

YOU’RE ALSO PARTNERING WITH 
BRANDXR. CAN YOU DESCRIBE 
THE COLLABORATION?
Moody Mattan: Broder Sachse 
learned about BrandXR through 
the Augmented Reality Murals they 

saw throughout Detroit. BrandXR 
sponsored the “Electrifly Detroit” 
Augmented Reality Mural Festival last 
summer. Art lovers can download the 
Electrifly Augmented Reality Art App 
for free and visit the public murals at 
their own leisure.
Rich Broder: We’re big fans of 
the work BrandXR is doing in the 
augmented reality space and are 
thrilled to partner with them on this 
project.
Todd Sachse: When we decided to 
gift NFTs to our residents, we knew 
we needed to elevate the initiative 

continued from page 14

Olivia 
Guterson’s 
Teach Me How 
To Listen will be at 
The Albert.

Olivia Guterson