MARCH 25 • 2021 | 43

A

home is one of the most substantial
assets a person can possess, and
buying or selling a home is one of the
weightiest and most significant trans-
actions one will make in their lifetime.
Michigan’s premiere luxury home and real es-
tate group, Dan Gutfreund Reality Group, deeply
recognizes and appreciates this – and has built a
highly proficient, successful and compassionate
company around it.
Born and raised in a Jewish family in Toronto,
Canada, Dan Gutfreund relocated to Michigan
in 2009 and started his real estate career with
Sotheby’s. Ten years later, the company has be-
come the local mavens for all things real estate,
quickly approaching $70 million in sales.
Much of this success can be attributed to the
company’s unique makeup. By assembling and
employing experts in their respective areas - the
industry’s top stager, videographer, photogra-
pher, copywriter, PR firm and contractors – it
is built to showcase and feature homes like no
other. It’s essentially set up like a highly special-
ized marketing agency. And that is by design.
Further, the company’s Affiliation with Sothe-
by’s International Realty facilitates the distribu-
tion of properties to the most significant media
companies and real estate websites in the world,
resulting in 90 million property views annually.
Properties are advertised locally, nationally and
internationally in publications such as the Wall
Street Journal, New York Times and many more.
“The process of getting a home sold for the
best price is a very simple math equation,
”, says
Dan. “This is the most gratifying thing about
our business because when we hire and partner
with people who are the most professional and
the best in the industry, and employ the best

SPONSORED BY DAN GUTFREUND REALTY GROUP

Align With
the Best
in the
Business
for the Best
Results

marketing tactics and assets, we
get the best results.
”
Combined with an absolute
white glove adherence to cus-
tomer service and dedication
to Michigan buyers and sellers,
this approach has placed them
among the top professionals
in the real estate industry in
Michigan and nationally.
Dan and the team are fervent
believers in a hands-on. “I take
great care in assuring that I’m
accessible to clients at any
time,
” says Dan. “I’m hands on
top to bottom and believe in a
certain decorum of conducting
business … based around eti-
quette, respect and trust. In that
way, I guess I’m a bit old school.
”
The company is certainly
not old school when it comes
to innovation and technology.
Offering unique and highly
advanced personal amenities,
clients are taken care of at every
turn. A Cloud-based custom
suite of technologies offers pa-
perless transactions, check lists,
document sharing and con-
tracts. The company’s Feedback
360 platform allows for daily
updates, and all parties have
access to where the process is
at any moment. Busy home-
owners can enjoy a personal
Listing Concierge, which will
handle home visits, contractor
meetings and more.
The strategic and careful
use of social media is another
important aspect, and one
that’s handled with careful
forethought and some outside-
the-box thinking.
“Every home has a story – a
reason or reasons to fall in love
with it.
” says Dan. “It’s my mis-
sion to capture those things and
present that story to the mar-
ketplace for every home. I work
side-by-side with the videog-
rapher and photographer and
our marketing team to get very
creative. Social media allows us
to share unique and stunning
imagery and video content to
a huge audience. If done right,

we can articulate the homes
narrative beautifully in a visual
and captivating way.
”
The “thinking outside the
box” to acquire and portray
every homes’ features and nu-
ances does not stop there. Aerial
VIP
, yet another signature ser-
vice from Dan Gutfreund Realty
Group, captures views via drone
photography and video. This
provides buyers with a dramatic
and immediate understanding
of the unique offerings in real
estate and presents a unique
perspective and intimate
knowledge of slope lines, view
corridors, construction oppor-
tunities and untapped land.
It is all of these things com-
bined that led the agency to
facilitate the largest real estate
transaction in Michigan to date,
a $40,000,000 sale.
The company handles
transactions from $150,000 to
$40,000,000 and everything in
between.
“We are devoted to our
clients and to the craft in which
we work,
” said Dan. “Acting as a
guide and facilitator to advise
on our clients’ greatest asset –
their home – is something we
do not ever take lightly – not by
a longshot. By aligning with the

best in the business, utilizing
great talent and resources,
thinking outside the box, and
working from a compassion-
ate and invested mindset, we
achieve tremendous results for
our clients. And that’s a beauti-
ful thing.
Dan and the company also
find purpose and energy in
giving back to the community.
They are a major sponsor of the

Care House of Oakland County,
and continually donate to can-
cer research. Dan and team also
donated time and funds to the
Oakland County Sheriff’s Police
Athletic League (PAL) bike
giveaway, in which 270 new and
used bikes were given to kids
of families in need in Pontiac
in July, 2020. Dan is also part of
the Jewish Federation of Metro
Detroit.

DAN GUTFREUND REALTY GROUP

ADDRESSADDRESS

PHONE NUMBER

WEBSITE