42 | MARCH 25 • 2021

A

home is one of the most substantial
assets a person can possess, and
buying or selling a home is one of the
weightiest and most significant trans-
actions one will make in their lifetime.
Michigan’s premiere luxury home and real es-
tate group, Dan Gutfreund Reality Group, deeply
recognizes and appreciates this – and has built a
highly proficient, successful and compassionate
company around it.
Born and raised in a Jewish family in Toronto,
Canada, Dan Gutfreund relocated to Michigan
in 2009 and started his real estate career with
Sotheby’s. Ten years later, the company has be-
come the local mavens for all things real estate,
quickly approaching $70 million in sales.
Much of this success can be attributed to the
company’s unique makeup. By assembling and
employing experts in their respective areas - the
industry’s top stager, videographer, photogra-
pher, copywriter, PR firm and contractors – it
is built to showcase and feature homes like no
other. It’s essentially set up like a highly special-
ized marketing agency. And that is by design.
Further, the company’s Affiliation with Sothe-
by’s International Realty facilitates the distribu-
tion of properties to the most significant media
companies and real estate websites in the world,
resulting in 90 million property views annually.
Properties are advertised locally, nationally and
internationally in publications such as the Wall
Street Journal, New York Times and many more.
“The process of getting a home sold for the
best price is a very simple math equation,
”, says
Dan. “This is the most gratifying thing about
our business because when we hire and partner
with people who are the most professional and
the best in the industry, and employ the best

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