MARCH 25 • 2021 | 43

A 

home is one of the most substantial 
assets a person can possess, and 
buying or selling a home is one of the 
weightiest and most significant trans-
actions one will make in their lifetime. 
Michigan’s premiere luxury home and real es-
tate group, Dan Gutfreund Reality Group, deeply 
recognizes and appreciates this – and has built a 
highly proficient, successful and compassionate 
company around it.
Born and raised in a Jewish family in Toronto, 
Canada, Dan Gutfreund relocated to Michigan 
in 2009 and started his real estate career with 
Sotheby’s. Ten years later, the company has be-
come the local mavens for all things real estate, 
quickly approaching $70 million in sales. 
Much of this success can be attributed to the 
company’s unique makeup. By assembling and 
employing experts in their respective areas - the 
industry’s top stager, videographer, photogra-
pher, copywriter, PR firm and contractors – it 
is built to showcase and feature homes like no 
other. It’s essentially set up like a highly special-
ized marketing agency. And that is by design.
Further, the company’s Affiliation with Sothe-
by’s International Realty facilitates the distribu-
tion of properties to the most significant media 
companies and real estate websites in the world, 
resulting in 90 million property views annually. 
Properties are advertised locally, nationally and 
internationally in publications such as the Wall 
Street Journal, New York Times and many more.
“The process of getting a home sold for the 
best price is a very simple math equation,
”, says 
Dan. “This is the most gratifying thing about 
our business because when we hire and partner 
with people who are the most professional and 
the best in the industry, and employ the best 

SPONSORED BY DAN GUTFREUND REALTY GROUP

Align With 
the Best 
in the 
Business 
for the Best 
Results

marketing tactics and assets, we 
get the best results.
”
Combined with an absolute 
white glove adherence to cus-
tomer service and dedication 
to Michigan buyers and sellers, 
this approach has placed them 
among the top professionals 
in the real estate industry in 
Michigan and nationally.
Dan and the team are fervent 
believers in a hands-on. “I take 
great care in assuring that I’m 
accessible to clients at any 
time,
” says Dan. “I’m hands on 
top to bottom and believe in a 
certain decorum of conducting 
business … based around eti-
quette, respect and trust. In that 
way, I guess I’m a bit old school.
”
The company is certainly 
not old school when it comes 
to innovation and technology. 
Offering unique and highly 
advanced personal amenities, 
clients are taken care of at every 
turn. A Cloud-based custom 
suite of technologies offers pa-
perless transactions, check lists, 
document sharing and con-
tracts. The company’s Feedback 
360 platform allows for daily 
updates, and all parties have 
access to where the process is 
at any moment. Busy home-
owners can enjoy a personal 
Listing Concierge, which will 
handle home visits, contractor 
meetings and more.
The strategic and careful 
use of social media is another 
important aspect, and one 
that’s handled with careful 
forethought and some outside-
the-box thinking.
“Every home has a story – a 
reason or reasons to fall in love 
with it.
” says Dan. “It’s my mis-
sion to capture those things and 
present that story to the mar-
ketplace for every home. I work 
side-by-side with the videog-
rapher and photographer and 
our marketing team to get very 
creative. Social media allows us 
to share unique and stunning 
imagery and video content to 
a huge audience. If done right, 

we can articulate the homes 
narrative beautifully in a visual 
and captivating way.
”
The “thinking outside the 
box” to acquire and portray 
every homes’ features and nu-
ances does not stop there. Aerial 
VIP
, yet another signature ser-
vice from Dan Gutfreund Realty 
Group, captures views via drone 
photography and video. This 
provides buyers with a dramatic 
and immediate understanding 
of the unique offerings in real 
estate and presents a unique 
perspective and intimate 
knowledge of slope lines, view 
corridors, construction oppor-
tunities and untapped land. 
It is all of these things com-
bined that led the agency to 
facilitate the largest real estate 
transaction in Michigan to date, 
a $40,000,000 sale.
The company handles 
transactions from $150,000 to 
$40,000,000 and everything in 
between. 
“We are devoted to our 
clients and to the craft in which 
we work,
” said Dan. “Acting as a 
guide and facilitator to advise 
on our clients’ greatest asset – 
their home – is something we 
do not ever take lightly – not by 
a longshot. By aligning with the 

best in the business, utilizing 
great talent and resources, 
thinking outside the box, and 
working from a compassion-
ate and invested mindset, we 
achieve tremendous results for 
our clients. And that’s a beauti-
ful thing.
Dan and the company also 
find purpose and energy in 
giving back to the community. 
They are a major sponsor of the 

Care House of Oakland County, 
and continually donate to can-
cer research. Dan and team also 
donated time and funds to the 
Oakland County Sheriff’s Police 
Athletic League (PAL) bike 
giveaway, in which 270 new and 
used bikes were given to kids 
of families in need in Pontiac 
in July, 2020. Dan is also part of 
the Jewish Federation of Metro 
Detroit. 

DAN GUTFREUND REALTY GROUP

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