DETROIT JEWISH NEWS
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EDITORIAL
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Senior Columnist
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Contributing Writers
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Shelli Liebman Dorfman
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Ryan Fishman
Stacy Gittleman
Ronelle Grier
Esther Allweiss Ingber
Harry Kirsbaum
Barbara Lewis
Rabbi Jason Miller
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Allan Nahajewski
Steve Stein
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RED Rap
Managing Editor
Jackie Headapohl
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Contributing Editor
Keri Guten Cohen
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April 30 • 2015
DETROIT JEWISH NEWS
theJEWISHNEWS.com
F. Kevin Browett
Arthur M. Horwitz
6
frontlines
IN
Aish Keeps Moms Mission
Enthusiasm Growing
Aish HaTorah reports that in the four
months since its Detroit Mission of Moms
came home, Aish has had a 97 percent par-
ticipation rate with 993 attendances.
"Follow-up is possible says Rabbi Simcha
Tolwin of Aish Detroit. The key, says Tolwin,
is reaching people where they are while still
creating meaningful programs that are not
perceived as just social or fluff
"You would think that young moms are
the most difficult to reach because they
are so busy:' says Estie Tolwin, who runs
the trips. "Yet, the moms are so responsive
because they carry the torch of their famly's
Jewish identity and are looking for ways to
bring Judaism home:'
Aish Detroit uses a sophisticated sales-
force database to track attendance. "We rely
on charitable dollars to make these trips and
the follow-up programs happen, and our
donors deserve to know the real numbers
and the impact this program is having," says
Simcha Tolwin. "Does this program have a
good return on the investment of charitable
dollars? These numbers show that it cer-
tainly does:'
Besides these programs, Tolwin says that
the impact of the moms mission is being felt
in the community. A recent ORT event had
three tables of moms mission participants,
and the Federation coffee talk had double
the attendance thanks to the moms mission.
Since 2009, Aish Detroit has taken six
Mission of Moms with another two sched-
uled this year as well as a dad's trip. Aish
also offers a community-based Sunday
school, preschool, weekly educational pro-
grams and Shabbat. For information, call
(248) 327-3579 or visit aishinthewoods.com.
Chief Operating Officer
kbrowett@renmedia.us
Keith Farber
Sales Director
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Senior Account Executive
Melissa Litvin
Account Executives
Wendy Flusty
Mark Grablowski
Annette Kizy
Ilene Lubin
Dan and Lauren Gross
Sales Manager Assistant
Vivace Presents
Kurt Wiell Concert
Dan and Lauren Gross will perform with
the Cliff Monear Trio 7:30 p.m. Sunday,
May 17, as part of the Vivace Music Series
at Birmingham Temple in Farmington Hills.
They will present the music of Kurt Weill.
Dan Gross, the cantor at Adat Shalom
Synagogue in Farmington Hills, is a lyric
baritone who has performed with well-
known opera companies. Lauren Skuce
Gross, a soprano, is a winner of world
competitions who made her Carnegie Hall
debut in 2001.
An afterglow to meet the artists will fol-
low the concert.
Tickets are $28 general admission, $25
seniors/students. Group rates are available.
For information and/or to order tickets call
Joyce Cheresh at (248) 788-9338 or Ann
Sipher at (248) 661-1348 or visit
www.vivaceseries.org.
Kezzie Chudler
Lisa Wren
BUSINESS OFFICES
Billing Coordinator
Pamela Turner
Collections Analyst
Hazel Bender
Production By FARAGO & ASSOCIATES
Manager
Scott Drzewiecki
Designers
Amy Pollard
Pam Sherevan
Michelle Sheridan
Susan Walker
PUBLISHED BY:
RENAISSANCE
AMEDIA
Chairman
Michael H. Steinhardt
President
Arthur M. Horwitz
ahorwitz@renmedia.us
Chief Operating Officer
F. Kevin Browett
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UICK CLICK ... Vignettes From The JN Archives
Adam Mosseri
Detroit Jewish News
Foundation Fellow
W
Controller
Craig R. Phipps
Corporate Creative Director
Deborah Schultz
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FULFILLMENT
circulationdesk@thejewishnews.com
Customer Service Manager:
Zena Hosley
hat balances the delicious
flavors of whitefish and
pike? Manischewitz Gefilte
Fish! The wonderful flavors of these
loaves of fish have graced the tables of
Jewish households all around the world.
Enjoyed especially on Shabbat and
Jewish holidays, the traditional prepara-
tion of gefilte fish involved removing
the fish's skin from the flesh and then
adding other ingredients, with the
mixture being stuffed back into the skin
and then baked.
In Cincinnati, Ohio, the B.
Manischewitz Company began when
Rabbi Dov Behr Manischewitz opened
his first bakery.
The company now offers custom-
rs 14 different kinds of gefilte fish to
choose from.
Today, Manischewitz Gefilte Fish
can be bought at almost any grocery
store. So the next time you sit down to
DEPARTMENTS
GEFT ILTEFISH
dine on some gefilte fish, remember
that you're partaking in an integral part
of oneg Shabbat — the obligation to
enjoy and engage in pleasurable pur-
suits on Shabbat.
And, since 1949, Manischewitz has
advertised in the Detroit Jewish
News. ❑
Want to learn more? Go to the DIN
Foundation archives, available for free at
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