Borders moment no. 323
'ZINE SCENE from page
78
about Judaism-on-the-defensive."
The magazine will be a decidedly
progressive voice among the more con-
servative chorus of mainstream Jewish
journalism, says Blever, but Heeb is not
a reaction to other Jewish magazines."
Heeb, she says, is just a Jewish
answer to other cool magazines that
she and Edut like, such as Giant
Robot, which did for Asian-American
kids what Bleyer and Edut hope Heeb
will do for young Jews.
"We want to create a space to
explore the meaning of Judaism, to
explore Judaism as a hybrid pop cul-
ture," says Edut, adding with a laugh:
"I mean, Jews are so behind when it
comes to pop culture."
Bleyer is reluctant to give too many
details about the content of Heebs
premiere issue; she wants to preserve
an element of surprise.
There will be a mix of short articles
and longer features on spirituality,
politics and culture, as well as short
fiction, poetry and visual art.
"We're thinking of doing a bar
mitzvah pictorial," offers Edut, in
which contributors submit snapshots
of their younger, perhaps less hip,
selves on that proud day.
At the heart of Heeb is a desire to
break up "the monopoly on God" and
what it means to be Jewish.
For Bleyer, Jewish culture is as
much about "hip-hop-and-sushi" as
"klezmer-and-kugel."
"There is no monolithic Jewish identi-
ty," says Bleyer, "and no amount of dis-
cussion can create it. I would rather that
Heeb be contradictory than monolithic."
While she understands the chal-
lenges of launching a magazine, and
that even the best ones have a limited
life span, Bleyer is encouraged by the
buzz of anticipation so far in advance
of Heeb's first issue.
Those wishing to contribute, both
creatively and financially, are encour-
aged to visit www.Heebmagazine.com
for information. Readers interested in
the January launch may add their
names to a subscriber list by sending an
email to: Heeb-subscribe@topica.com .
In the meantime, Bleyer and the
Heeb gang are continuing to raise
funds and generate interest with events
and gatherings in New York City.
Looking back on her days at Hillel,
Bleyer laughs a bit sheepishly about
her youthful rebelliousness.
Nevertheless, she appreciates the
irony: "I never thought I'd be starting
a Jewish magazine," she says. Ei
Between travel and
local interest
is a place called Nirvana
.
-
Joel Topcik, a writer living in Brooklyn,
grew up in Huntington Woods.
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