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October 20, 2000 - Image 114

Resource type:
Text
Publication:
The Detroit Jewish News, 2000-10-20

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Engineers show in Detroit and 500
other shows around the world each
year.
Clients include DaimlerChrysler,
Ford, GM Powertrain, Delphi,
Visteon and Alcoa. Although Exhibit
Enterprises is not the largest of the
handful of companies in its field, its
current annual revenue is about $40
million.
"We do the design, production and
the staging. And that includes pro-
ducing the shows," said Stone. For a
Chrysler show last August at the
Republican National Convention in
Philadelphia, that meant booking
another Detroit product, the
Temptations vocal group.
Stone said clients look to EE to top
the display the next year, but still
remain cost-effective in a time of tighter
budgets. And that's where Stone's exper-
tise should come in handy.
Stone said EE, which has 100
employees, does all its product anima-
tion in-house. The company's design-
ers create and work with mock-ups.
This time around, the "star" is the
new Dodge pickup truck. Stone
explained that when working with a
cutaway display, it is important that
the modular aspects are portable.
Lead time is important. For the
Paris auto show, during the first two
weeks in October and the largest auto

show in Europe, the basics of the dis-
play were shipped by boat in August.
Because the exhibit industry is
often comprised of first-generation
construction trade carpenters, there
has been little Jewish presence. Stone
attributes this to the industry being
"still not too far from its roots.
Stone, who is 44, is the son of
Julius and Helen Stone, who live on
Pine Lake. His father, a traveling
clothing salesman, was in "the shmata
(rags) trade," said Stone.
Born and raised in metro Detroit,
Sheldon Stone graduated from
Southfield High School and Western
Michigan University, where he earned
his BS, BBA and MA.
He is married to the former Beth
Katz, also a Detroiter. They have two
children, Cheyenne, 6, and Sierra, 5.
Quipped Stone about his children's
names, "We threw darts at a map."
The family lives in West Bloomfield.
Stone came to Exhibit Enterprises
from Plante & Moran, LLP, account-
ing and management-consulting firm.
He managed several of the firm's key
consulting programs and Exhibit
Enterprises was one of his responsibil-
ities.
Previously, he was general manager
of the Hawaii Division of DFS (then
Duty Free Shoppers), the largest
duty-free retailer in world.

"

Making The Time

lthough he's been working 60 hours a week since he became chief
operating officer of Exhibit Enterprises, Inc., Sheldon Stone still
finds the time for balance.
"If I want to be more effective at work, as a parent, a husband,
and in all the other roles of my life, I have to balance my life. If I don't exer-
cise, or spend time with my kids, and my spiritual needs in life are not ful-
filled, then I will just become less effective," he says.
That's why he's out walking the dog at 4:30 every morning. It's his exer-
cise, too, and it gives him time to think and organize his day.
But that's far from being Stone's only physical activity. "I kayak, because
you can find water anywhere. And we do take the kids canoeing as a fami-
ly," he says.
"Sports and adventure have always been part of my life. I participated in
the Ironman Triathlon in Hawaii for three years in a row, until my body
broke down. Now I also read a lot."
Stone and his family attend Temple Shir Shalom in West Bloomfield
"because we just love Rabbi Mike Moskowitz."
And Stone served on the board of Jewish Family Service for the last three
years. He declined reappointment because he was just starting his new job
and needed to make a "time commitment of a year or two."
During that time, Stone hopes to impact the company by increasing its
earnings. "We're in a very competitive business, and a lot of the business we
get is through the bidding process.
"I feel that my value to the company is in being able to help the organi-
zation to define its market niche, and execute strategies directed toward
helping us succeed in that niche," said Stone.

— Alan Abrams

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