Health
WHbLE
FOODS
Wye peat ease-4, fool f,"? a4 ,(ateu‘ae
UPCOMING
EVENTS
SATURDAY,
SEPT.
2nd, 12-4 p.m.
TAILGATE PARTY
Enter to win a $75 "Tailgate
Tote" and eat your way to
an all-natural tailgate party.
•
SEPT.
All natural kosher deli with
hundreds of kosher items
throughout the store
Freshly baked home-style crusted
bread from our in-store bakery
Over 200 cheeses from all over
the world
65 item salad bar, all natural deli
and sushi to go
SUNDAY,
Fresh roasted coffee from our
10th, 1-4 p.m.
on-site coffee roaster
ORGANIC TASTE FAIR
•
SUNDAY,
Free classes and lectures on food
and natural health. Pick up our
monthly newsletter for details.
17th, 5:30 p.m.
SEPT.
ROSH HASHANA
COOKING CLASS
Call us for more details!
We carry only household and
personal care products that have
been proven safe through non-
animal testing methods.
7350 ORCHARD LAKE ROAD AT 14 MILE • WEST BLOOMFIELD, MI • 248 538 4600
-
-
Summer Hours
(Daylight Savings Time)
Sunday
Monday - Wed.
Thursday
Friday
8:00am - 6:00pm
7:30am - 7:00pm
7:30am - 9:00pm
7:30am - 4:30pm
ROSkl HASHANA
HONEY SPECIAL
tee
25040 Southfield Rd • Southfield, MI 48075
248-569-5000 • Fax
248-569-5801
Under the supervision of Detroit Council of Orthodox Rabbis.
F
id • We do drink 6 beverage catering for
weddings, bar/bat mitzvahs, home,
office, & temple parties.
9/1
2000
96
No. s
SIMON ROTBERG INVITES YOU
TO SEE OUR LARGE CHOICE OF
WORLD CLASS KOSHER WINES.
• We also do catering for home &
office wine tasting parties.
By appointment only.
• Ask for details about food catering.
•
40.
14.40 0Ds•c0.
25877 Lahser • Southfield
(at Civic Center Dr.)
1248) 352 - 8556
Fax: (248) 352-7254
•
Sinai-Grace and head of the
ment that is scheduled to arrive any
Dermatologic Laser Division. "He
day.
works on a shoe-string budget to keep
His educational background
those machines running in good
includes a bachelor of science in biol-
order. Somehow he figures out how to
ogy from Michigan State University,
keep even the older generation of
course work in electronics at Lawrence
lasers in excellent working condition.
Technological University and a master
"What's more, when one laser pro-
of science in administration from
cedure may not fit a patient's needs,
Central Michigan University. On staff
he's able to come up with suggestions
at Sinai since 1980, Elson said he
for other procedures that might work
learned what he does now from vari-
better," Dr. Auster says. "He figures
ous mentors.
out a more efficient way to treat a
In short, quick sentences, he
patient or how to apply what he
describes the historic role Sinai
learned from one area of medicine to
Hospital played in becoming the cen-
another area."
ter for laser training
Dr. Auster has
and laser surgery in
known Elson for
the Midwest and par-
many years. "It's
ticularly in Michigan.
amazing how much of
With exceptional
the clinical aspects of
patience and the corn-
the surgery he
munication skills to
knows," he says.
"dummy-down" corn-
"He's important to
plex technological
me when I'm perform-
terms, he explains the
ing a surgery. I can dis-
workings of a variety
cuss medical matters
of lasers and their spe-
with him knowing that
cific functions.
Elson is clinical
Elson demonstrates the power of he understands the
clinical application I'm
manager of the
a laser.
using. Equally impor-
Northwest Region for
tant, he sincerely cares
laser surgery for the
about patients and physicians. I consider
Detroit Medical Center (DMC). He
him to be a friend."
also consults with physicians at other
Elson is also highly regarded for his
hospitals, such as Children's Hospital
ability to teach others. He works hard
of Michigan in Detroit and Huron
at keeping up to date with the latest
Valley-Sinai in Commerce Township.
techniques, equipment and applica-
His first days with lasers were spent
tions. Then he organizes seminars and
at Sinai when he worked as a researcher,
training sessions for the doctors and
learning all he could about the machines
technicians.
from newly published journal articles
"I count on him," says Dr. Eugene
and playing with the lasers to find out
Rontal, an otolaryngologist with
what they were capable of doing and
offices in Farmington Hills. "When
what he could make them do.
I'm using a laser to remove a vocal
Elson is good at what he does
cord
nodule, I'm also working with a
because he has the unique ability to
microscope and manipulating the tis-
creatively approach something that is
sue. It's Larry who tells me my hands
mechanical. "It's true that a surgeon
are too close to the target or I need to
needs to know the physics of a laser
adjust something."
and that's part of my job — to make
Even with all the accolades, Elson
certain he understands how the equip-
thinks of himself as the man behind
ment works," says Elson. "However,
the physician. "I'm the technician," he
the surgery itself is almost an art form
says. "It's my job to help the doctors
because you need to know how to cor-
achieve their surgical goals. I work
rectly use the laser light and how
with gynecologists, ophthalmologists,
much tissue to target."
A laser produces an intense beam of neurologists, dermatologists, podia-
trists and other physicians. I'm always
light. Different types of lasers produce
concerned about their safety as well as
different wavelengths (colors) of light
the safety of their patients."
that are absorbed by the target. What
The use of laser technology has
happens to the tissue once the light is
consistently expanded in medicine. Its
absorbed depends upon the laser's
advantages of being precise, efficient,
wavelength, energy level and absorp-
and often less complicated than con-
tion characteristics of the tissue.
ventional surgery are likely to keep
"Elson is a magician," says Dr.
Laser Larry busy for many years. ❑
Barry Auster, chief of dermatology at